Custom Magnets for Baskin-Robbins’ Chinese New Year Campaign

Client	Baskin-Robbins
Campaign	Chinese New Year 2026 – Golden Choco BReak Launch (Gift With Purchase)
Market(s)	Malaysia
Merchandise Type	Collectible Magnet Gift With Purchase
DTC World’s Role	Production of the four-piece magnet collection

What We Delivered

To promote the launch of Golden Choco BReak, a limited-time collaboration between Baskin-Robbins and KitKat, customers were given a complimentary collectible magnet with each qualifying purchase during the Chinese New Year 2026 campaign.

Available across Baskin-Robbins stores in Malaysia during the campaign period, the gift-with-purchase promotion featured four festive magnet designs. DTC World supported the campaign by producing the complete four-piece magnet series, ensuring consistent quality and finishing across the nationwide promotional rollout.

The Merchandise

The collection featured four Chinese New Year-inspired designs: a gold bar representing prosperity, a pineapple tart inspired by one of the festive season’s best-loved treats, a Baskin-Robbins ice cream cone, and a celebration cake.

The collection mechanic was simple but effective. With four different designs distributed randomly, customers who wanted to complete the set had a reason to purchase the seasonal range more than once during the campaign period.

Partnering With DTC World

Campaign merchandise often succeeds through the quality of its execution. Even simple promotional items need to be produced consistently, delivered on schedule and ready for nationwide deployment.

DTC World supports brands across APAC with reliable merchandise production for gift-with-purchase campaigns, retail promotions and seasonal launches. From sampling through manufacturing and quality control, we help bring campaign merchandise to market with production standards brands can rely on.

Not Just Merch — Merch People Keep.