Covid-19 & The Demand for Face Masks

In the
midst of the coronavirus Covid-19 pandemic that is griping everyone worldwide,
there has been a spike in the demands for medical masks, surgical masks, N95
masks and hand sanitizers all around the world. These masks and hand sanitizers
are viewed as necessary to prevent the spread and contraction of this transmittable
virus.

Face
masks, not as highly regarded in the past (except when there is a haze
situation), has now become a highly sought-after item. Companies and
organisations are all securing face masks for their employees. Similarly,
gifting face masks as a marketing premium now will be well-liked by consumers
too.

There
are 2 main types face masks:

Disposable masks – The medical masks & N95 masks are basically disposable
masks. Users are required to dispose of them after each use.

— N95 masks are known to be effective in combating hazy weather and for
use when there is air pollution.

— Medical & Surgical masks are most commonly used during this Covid-19
situation. However, priority of these masks should be given to the medical
staff. Doctors, Nurses and Medical Staff working at the various medical
facilities will need these masks more than the general public.

These disposable
masks are generally plain-looking, and may not be the ideal marketing item that
you are looking for. 

Cloth masks – These cloth facial masks are washable and reusable (not shareable, of
course). There are the pleated cloth mask and the 3D cloth mask. For the filter
capability, you can select either the insert-filter (need to change the filter
in the inner pocket daily), or the built-in filter (just need to wash the whole
mask).  

Received this as a gift. The fun design is so cute, no one can resist taking another look at it. 

In our
opinion, cloth masks are more suited as gifts. Below are some of the benefits.

1) Prevents Wastage: As it is likely that we
are only wearing the masks when we are out, sometimes only for short periods of
time, using the disposable face masks seems rather wasteful. Even in difficult
times like this, we can also try our best to play a part in contributing to a
more sustainable environment. Using a reusable cloth mask definitely sounds
like a good alternative now.

2) Branding Feasibility: Cloth masks is similar
to apparels such as T-shirts, Caps and Uniforms. We can select the color of
fabric, and customised logos on the masks. And when people wear it outside, it
boosts your brand exposure too, on top on providing some comfort on protection to
your customers.

3) Appeals to all Ages: Adults will prefer more
subtle designs, while kids will love brightly-colored or even cartoon characters-themed
designs. There are unlimited possibilities of customisation that can cater to
the different target audiences.

4) Indication of Product/Company’s
Caring motto: Gifting masks to partners, customers, friends and family will resonate
with many, reflecting the organisation’s stance on being caring.

As the pandemic
situation is expected to worsen in the coming couple of months, we sincerely
hope that everyone takes good care and be socially responsible, masked-up when
necessary. DTC staff is still contactable via phone calls & emails, albeit taking all the necessary
precautions. Do email us for any queries, we will get back to you as soon as
possible!

Disclaimer: This blog space is
where DTC shares with our readers the Marketing Premiums, Promotional Products,
POSM merchandises & Advertising Campaigns that we have come across in the
industry. DTC does not advocate any brands or products mentioned in the blogs.