Chivas Poker Set Premium Redemption Gift

Brand: Chivas Regal (Pernod Ricard Malaysia)

Description:

Pernod Ricard, known for their exceptional spirit offerings, sought to capture the essence of sophistication and luxury synonymous with their brand. The objective was clear: provide a distinctive, premium redemption gift to enhance the Chivas brand experience. Our collaboration was meant to embody the high standards of our client and deliver a product that not only meets but exceeds customer expectations.

The objective was to create a high-end redemption gift for Chivas’ promotional campaign in 2023. The context was to offer something exclusive that would resonate with the discerning taste of their customer base and elevate the Chivas brand during their redemption promotion.

Exquisite leather craftsmanship: We designed a poker set that is a class apart. Eschewing the commonplace aluminum cases found in the market, we introduced a luxurious leather exterior that immediately sets a tone of elegance. The leather poker set we created is tiered, adding depth to the visual appeal and texture of the product, appealing to the discerning aesthetics of Chivas’ clientele.

Complete gaming experience: Each set includes 288 casino chips, two decks of poker cards, a poker mat, and a manufacturer’s dealer chip, ensuring a comprehensive gaming experience.

The Results:

Client Satisfaction: The feedback from Pernod Ricard Malaysia was highly favourable, highlighting their delight in the crafted quality and design excellence.

Full Redemption: The success of the promotion was underscored by the complete redemption of the poker sets, signaling the effectiveness of the product in engaging the target audience.

Brand Enhancement: The poker set successfully contributed to elevating the brand’s prestige, harmonising with Chivas’ ethos of luxury and exclusivity.

DTC Services Used:

Design & Conceptualisation, Sourcing, Production, Logistics (Door-to-Door Delivery)

Conclusion:

This project is a showcase of our commitment to bespoke promotional merchandise that resonates with the essence of our client’s brand. With meticulous attention to detail in design, quality sourcing, and comprehensive delivery solutions, we delivered a product embodying the high-end experience that Pernod Ricard Malaysia wished to present to their patrons. The fully redeemed Chivas Leather Poker Set now stands as a milestone in our journey of creating promotional products that are not just gifts but are tangible representations of a brand’s narrative and value.