Boost Community Engagement with Customised CNY Merchandise for Jurong-Clementi Town Council
Client: Jurong-Clementi Town Council (Singapore)
Description:
To celebrate the Chinese New Year 2025, Jurong-Clementi Town Council aimed to foster a stronger community bond and encourage active resident participation through a social media engagement event. As part of this initiative, DTC World was engaged to produce a Limited Edition Mandarin Orange Carrier, customised with the council’s branding. This exclusive merchandise served as a festive gift for the first 300 residents who shared their OOTD shots at favourite community spaces, combining festive cheer with a sense of belonging.
DTC World provided end-to-end services, including meticulous sourcing and quality production, ensuring timely delivery for the campaign. Our expertise in customised promotional merchandise and branded corporate gifts in Singapore enabled Jurong-Clementi Town Council to offer a practical, and culturally relevant gift that resonated with residents during the festive season.
This showcases how small yet thoughtful corporate and promotional gifts, like the customised Mandarin Orange Carrier, can enhance participation and create memorable brand experiences for audiences. (source: Jurong-Clementi Town Council)
The Results:
Increased Community Engagement and Sense of Belonging
The campaign successfully encouraged residents to participate by sharing their community experiences on social media while the customised Mandarin Orange Carrier fostered community pride and belonging.
Boosted Social Media Presence
The giveaway incentivised social media activity, enhancing the council’s visibility and interaction with residents.
Effective Branding and Positive Resident Feedback
The carrier prominently featured the Jurong-Clementi Town Council’s branding, reinforcing its presence in residents’ daily lives, while residents appreciated the thoughtful and timely gift that added to the festive joy and encouraged future participation in community events.
DTC Services Used:
Design, Sourcing, Production, Logistics.
Conclusion:
This collaboration between DTC World and Jurong-Clementi Town Council demonstrates the power of customised promotional merchandise in driving community engagement and enhancing brand visibility. Our comprehensive services – from design to delivery – ensured a successful campaign that not only delighted residents but also strengthened community ties. For organisations looking to enhance their brand engagement, boost social media presence, and foster loyalty through custom promotional merchandise and corporate premium gifts supplier services in Singapore and Malaysia, DTC World offers tailored solutions that align with your goals and budget.
Contact DTC World today to explore how our customised brand merchandise solutions can elevate your next campaign and create meaningful connections with your audience.
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Alternatively, you can explore our past Showcase portfolio for more inspiration:
