Strepsils Luggage Tags: 4 Singapore-Inspired Designs

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Four custom Strepsils luggage tags inspired by Singapore food culture

Brand

Strepsils

Campaign

Gift With Purchase Promotion

Market(s)

Singapore

Merchandise Type

Custom Luggage Tags

DTC World’s Role

Merchandise concept & designs, sourcing and production

What We Delivered

DTC World designed and produced a set of four Strepsils luggage tags for a gift with purchase promotion in Singapore. The luggage tags were developed around familiar Singapore food culture and local expressions.

Custom luggage tag collection designed in-house by DTC World for Strepsils
Strepsils chilli crab luggage tag designed for a Singapore gift with purchase
source: Guardian SG

The luggage tags were distributed through Singapore retail and e-commerce channels as part of the brand’s gift with purchase promotions. 

Custom Luggage Tag Designs Inspired By Singapore

Each luggage tag translated a recognisable Singapore food reference into a colourful illustrated design. The Singlish-inspired taglines added another layer of familiarity and humour for consumers.

Strepsils coffee and toast luggage tag featuring a Singlish-inspired tagline
Strepsils chilli crab and satay luggage tags designed for a Singapore gift with purchase

Designed In-House From Concept

Designed in-house from concept, DTC World developed the local theme, creative direction and artwork for the full luggage tag collection before taking the merchandise into production.

The project shows how a familiar promotional product can be made more distinctive by designing around the audience and local market. 

Strepsils bubble tea and ice cream bread luggage tag with local Singapore theme
Strepsils luggage tags
source: Shopee SG

Partnering With DTC World

DTC World turns brand ideas into merchandise people want to keep, use and carry.

From FMCG and healthcare to retail and lifestyle, we create gift with purchase merchandise that goes beyond a logo on a product. Our team takes each project from the first spark of an idea through concept development, design, production and delivery — creating promotional items with purpose, personality and staying power.

Not Just Merch — Merch That Works.

Looking for GWP Ideas That Drive Sales?

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Four custom Strepsils luggage tags inspired by Singapore food culture