Knorr Lunar New Year Capybara Pen Cai Pots – Gift with Purchase Merchandise for Supermarket Promotion

Brand	Knorr
Campaign	Lunar New Year Gift with Purchase Promotion
Market(s)	Singapore
Merchandise Type	Capybara Pen Cai Pots (2 colour designs) with custom packaging
DTC World’s Role	Creative motif design, merchandise development, production, packaging development and quality control

What We Delivered - Custom Festive Merchandise Designed Around Brand & Character Integration

For Lunar New Year in Singapore, Knorr launched a supermarket gift with purchase promotion where shoppers who made a minimum expenditure on Knorr products received a complimentary Capybara Pen Cai Pot.

DTC World was engaged to conceptualise, design and produce customised festive merchandise that integrated Knorr brand elements, original Capybara character artwork and auspicious Chinese New Year motifs into a cohesive and culturally relevant product.

Custom Merchandise Created

Capybara Pen Cai Pots

Two Capybara-themed Pen Cai Pot designs were created, each featuring different colour treatments and character scenes developed exclusively for Knorr’s Lunar New Year campaign.

The creative motifs were designed from scratch by DTC World’s team, combining:

Knorr brand elements
Original Capybara character illustrations
Festive Chinese New Year symbols and auspicious cues

Custom packaging boxes were also developed to ensure festive presentation and smooth supermarket distribution.

Partnering With DTC World

This project reflects DTC World’s capability in delivering customised gift with purchase merchandise that integrates brand identity, character design and festive storytelling for FMCG retail campaigns. From creative motif development through to production and packaging control, our focus is on helping brands execute promotions that are both operationally reliable and emotionally engaging.