Sushi Tei Singapore – Mofusand Licensed Merchandise Pouch for Dine-In Promotion

Client	Sushi Tei
Campaign	Mofusand Dine-In Redemption Programme
Market(s)	Singapore
Merchandise Type	IP-Licensed Embroidery Pouch with Foldable Eco Bag (4 collectible designs)
DTC World’s Role	Design Development, IP Licensing Compliance, Production, Quality Management

What We Delivered - Licensed Collectibles Aligned With Brand & IP Standards

For Sushi Tei’s dine-in promotion, the brand partnered with Mofusand, a character IP with strong fan appeal in the region. The campaign required a set of licensed collectibles that not only complemented the dining experience but also met the strict production and artwork standards set by the IP owner.

DTC World’s role was to translate the creative intent into fully compliant IP licensed merchandise, coordinating approvals, materials, embroidery execution, packaging details, and delivery timelines to support a smooth weekly rollout across Sushi Tei outlets in Singapore.

Custom Merchandise Created

Mofusand Embroidery Pouches with Foldable Bags
Together, the Mofusand pouch and foldable bag set created a redemption gift that was both functional and collectible, making it well-suited for a phased retail promotion.

A look at the four Mofusand pouch-and-bag sets created for Sushi Tei’s weekly redemption programme. Image credits: Sushi Tei Singapore

Partnering With DTC World - Precision in IP Merchandise Production

Producing IP licensed merchandise requires strict control over approvals, artwork interpretation, materials, and manufacturing processes.
This attention to detail ensures licensed promotional merchandise can deliver its intended impact — driving interest, enhancing brand affinity, and rewarding loyal consumers.