Oatside Event Merchandise that Sparks Consumer Excitement
Brand: Oatside
Description:
In partnership with Oatside, DTC World developed a range of customised promotional event merchandise designed to enhance brand engagement and create memorable experiences. These branded items were created as exclusive giveaways and promotional gifts for Oatside’s events and marketing contests in the APAC region, including Singapore, Indonesia, Malaysia, Philippines, Thailand, South Korea, China, Vietnam, Hong Kong and Taiwan. The merchandise is aligned with Oatside’s playful, youthful brand image and attracts a wide audience of loyal fans.
The merchandise included an appealing selection of practical and fun items:
Oatside Glass Mug: A sleek, stylish glass mug that aligns with Oatside’s modern and vibrant brand image, perfect for daily use and enjoyment.
Outside Griptok: A trendy phone accessory with vibrant Oatside mascot, making it a popular item among younger audiences.
Oatside Temporary Tattoo Stickers: Playful designs that let consumers wear Oatside’s brand in a creative way, adding an element of personal expression.
Oatside Sticky Bookmark Tags: A useful item for day-to-day tasks, keeping Oatside top of mind every time consumers use them.
Oatside Iron-on Patches: Collectible badges that serve as a reminder of the brand, perfect for decorating bags, jackets, or hats.
Each item was thoughtfully branded with the Oatside logo and colour palette, enhancing Oatside’s visibility in a way that felt authentic and engaging. The campaign allowed Oatside to connect with consumers on a personal level, making these items more than just gifts but symbols of brand identity.
DTC World handled the entire project for Oatside, from adaptation of the vibrant, youthful designs that resonate with their audience to sourcing durable materials and overseeing quality production. We ensured timely distribution for events and promotions, delivering a seamless process that brought Oatside’s vision to life and enhanced brand recall.
The Results:
Increased Consumer Excitement and Participation
The adorable, collectible designs attracted event attendees and contest participants, fostering a sense of excitement around Oatside’s brand.
Enhanced Brand Recognition at Events
The branded merchandise acted as mobile advertisements, boosting Oatside’s visibility and reach at each event.
Strengthened Brand Loyalty
The exclusive nature of the items made consumers feel valued, deepening their connection with Oatside.
Encouraged Repeat Engagement
The fun, practical items offered a reason for consumers to keep coming back to future events, driving sustained brand interest.
DTC Services Used:
Design, Sourcing, Production, Logistics, Regional Fulfilment
Conclusion:
This project with Oatside highlights DTC World’s expertise in creating customised promotional event merchandise that’s both engaging and brand-aligned. By offering a range of fun, branded items for giveaways and contests, we helped Oatside build brand loyalty and generate lasting connections with their audience.
With our end-to-end services from design to logistics, DTC World enables brands to run impactful promotional campaigns that resonate with consumers and increase brand recognition.
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Alternatively, you can explore our past Showcase portfolio for more inspiration:
