Tag: TIGER

  • TIGER Beer Chinese New Year Promo

    TIGER Beer Chinese New Year Promo

    Chinese
    New Year (CNY), also known as Lunar New Year, is a significant festival & celebration
    for the Chinese community worldwide. Despite the global Covid pandemic outbreak
    currently, most Chinese will still be celebrating CNY, no doubt on a smaller
    scale. 

     

    TIGER
    Beer in Malaysia has done up an impressively attractive website to promote
    purchase of TIGER Beer for this annual CNY affair. Digital marketing is being
    utilized in this marketing campaign, as face-to-face / onsite marketing
    activities are discouraged during this pandemic situation. 

     

    Let’s
    take a look at this marketing campaign in greater detail. 

     

    Tiger beer
    Tiger beer

    Well-designed,
    eye-catching website layout & design, portraying CNY festive red colour,
    with the elegant TIGER iconic blue colour & TIGER logo.

     

    Tiger beer
    Tiger beer

    There
    are a few segments to this TIGER CNY campaign, most consumers will be
    interested in the Gift Redemptions tab, showing an overview of the goodies
    customers stand to receive from purchasing TIGER Beer & related products.

     

    TIGER RUMMY SET

    TIGER RUMMY SET
    TIGER RUMMY SET

    One
    of the most popular promotion is this TIGER RUMMY SET 
    purchase with
    purchase
     promo: 

    Buy 2 cartons of participating brands* and 1
    carton of Apple Fox to purchase a Tiger Rummy Set at RM99!


    Rummy Set is a popular game in Malaysia,
    well-liked by many. A complete rummy set with exquisitely designed unique tiles
    & well-crafted sturdy Chinese customary feel box, this gift is bound to
    capture the hearts of many!


    Given a chance to buy such hard-to-find limited
    design rummy set at RM99, many consumers will not hesitate to make the minimum
    purchases required, driving up the sales of TIGER & other participating
    brands’ products. 

     

     

    GUINNESS GOLD PLAYING CARDS

     

    GUINNESS GOLD PLAYING CARDS
    GUINNESS GOLD PLAYING CARDS

    An opportunity to promote sales of GUINNESS brand products, which is under the same company as TIGER beer:

    Purchase
    RM200 worth of Guinness products to redeem a set of Guinness Gold Playing
    Cards.

     

    Poker cards is another indispensable game / entertainment activity during the CNY period. Making the cards gold, indicating fortune, prosperity & good luck. Customers will be glad to receive these as gifts. 

     

     

     

    PESTLE & MORTAR X TIGER T-SHIRTS 

    PESTLE & MORTAR X TIGER T-SHIRTS
    PESTLE & MORTAR X TIGER T-SHIRTS

    Collaboration with well-known P&M apparel brand in Malaysia to design a customised T-shirt with cute TIGER beer cans icons & catchy slogan: BRING ON THE ONG

     

    Customers, especially the young adults, will fancy these hip hop T-shirts. 

     

     

     

    TIGER ONG LAI BOWL SET

    TIGER ONG LAI BOWL SET
    TIGER ONG LAI BOWL SET

    An exquisitely designed bowl with spoon & chopsticks set, in a customised gift box. A presentable elegant premium set to be redeemed with purchase of TIGER & participating products.

     

    For printing of logos on food contact items like bowls & spoons, care & attention have to be taken to ensure food safe & durability. 

     

     

    HEINEKEN COOLER BOX

    HEINEKEN COOLER BOX
    HEINEKEN COOLER BOX

    Utilizing the same marketing platform to promote sales of HEINEKEN brand products, which is under the same company as TIGER beer.

     

    A functional cooler box with high-perceived value. 

     

    Tiger Limited Edition
    Tiger Limited Edition

     

    There are many ways to spice up your marketing campaigns with gifts / premiums. 

     

    The exclusive TIGER RUMMY set mentioned above is produced by DTC World for this promotional campaign. The response was so good that the sets have been out-of-stock & fully redeemed within the early launch stage.  

     

    DTC World has vast experience in curating the ideal gift / premium to enhance the success of your marketing activities. Contact DTC today for any enquiry!

     

    Disclaimer
    This blog space is
    where DTC shares with our readers the Marketing Premiums, Promotional Products,
    POSM merchandises & Advertising Campaigns that we have come across in the
    industry. DTC does not advocate any brands or products mentioned in the blogs.