Tag: One Stop Insurance Promotional Gifts

  • Online Merchandise Store Solution for The Finance and Insurance Corporations

    Online Merchandise Store Solution for The Finance and Insurance Corporations

    According to a research article featured in *Journal of Service Research on “How Gifts Influence Relationships With
    Service Customers and Financial Outcomes for Firms”, it has been found that “gifts
    can powerfully influence important customer perception and spending
    ”.

    Giving gifts to customers will initially
    incur some costs, but in the longer term, it deepens customers’ impression of
    you. You will wish to be at the top of customers’ mind when they think of
    certain service or product.

    For Finance, Insurance and Property
    industries where customers usually spend a significantly larger amount of
    money, it is worthwhile to send gifts to them, to thank them for the business.
    And hopefully in return, they will come to you again for repeat purchases.
    After all, servicing or selling to existing customers is less of a hassle than
    acquiring new ones. 

    As a company, it is imperative to help your
    sales agents achieve customer satisfaction in order to clinch deals in this
    highly competitive world. One way is to create a Web Shop for agents to get
    company branded gifts for their customers, just like what Manulife has done in
    Vietnam
    (image below).

    Manulife
    Manulife

    Photo credit : quatangtraotay.com.vn (Manulife online web shop in
    Vietnam)

    Having a web shop offering an array of readily available gifts /
    premiums
    reduces the
    chance of giving something that the customer does not want or has no need for.

    Some companies may decide to produce a
    single type of gift to be given to all customers. However, in the finance,
    insurance and property markets, customers are at different stages in life, have
    different aspirations and needs, it is challenging to have a one-size-fits-all
    gift. Worse, giving them items that are irrelevant to them may put them off
    instead.

     

     

    With a web shop, sales agents, who have
    direct interaction with, and will know their customers better, will be able to
    select gifts which the customers will prefer and will use. When customers use
    the items branded with your company name, this will inadvertently boost your
    brand exposure as well. 

     

      “Always have an attitude of gratitude.”
    – James R. Nowlin

    When sales agents show appreciation to
    customers, customers will highly likely reciprocate with repeat or extended business.

    Are you contemplating to create a web shop
    to streamline gifting to customers for your company?

    DTC has the information technology knowhow
    on catering a centralized fulfilment online portal, to provide a one-stop
    gifting portal for companies use. With our vast experience in the corporate
    gift premium sector, we are also able to propose a wide range of products or
    items that are suitable for your clients.
     

    Contact DTC now to make an enquiry!

    You may be
    interested in reading this:

    Incentivized Meeting Premiums – TheCommScope Success Story : Global Virtual Partner Conference 2020

     

    Click here to view other Blog posts.

     

    *Source
    of information:
    https://www.researchgate.net/publication/317027540_How_Gifts_Influence_Relationships_With_Service_Customers_and_Financial_Outcomes_for_Firms
     
    Disclaimer
    This blog space is
    where DTC shares with our readers the Marketing Premiums, Promotional Products,
    POSM merchandises & Advertising Campaigns that we have come across in the
    industry. DTC does not advocate any brands or products mentioned in the blogs.