Lee Kum Kee Gift with Purchase: Panda Magnet Blind Box Drives Sales & Engagement

Playful Collectibles Meet Powerful Brand Engagement

Client	Lee Kum Kee
Campaign	Gift-With-Purchase Promotion
Market(s)	Singapore
Merchandise Type	3D Panda Magnets in Blind Boxes
DTC World’s Role	Design, Custom Production, Packaging, Fulfillment

Campaign Objective

DTC World developed a complete GWP solution, tailored to Lee Kum Kee’s brand story and consumer appeal.

What We Delivered

DTC World’s creative team brought Singapore’s cultural identity to life through a series of eye-catching, collectible tote bags designed to spark emotional connection and everyday usability.

3D Custom Panda Magnets: Designed in four fun and expressive styles, each magnet highlighted the brand’s panda mascot with a collectible twist.
Blind Box Packaging: Each magnet was packed in a mystery blind box, creating an element of surprise that encouraged repeat purchases and collection completion.
Fully Branded Execution: From concept sketches to production, each detail reflected Lee Kum Kee’s premium, playful identity—suitable for both children and adults.

This project showcases how DTC World blends cultural storytelling, functional product design, and production expertise to create memorable merchandise that drives brand engagement.

Why It Worked – Impact & Outcomes

This GWP campaign was a huge success, driving significant sales growth and deepening emotional connections between Unilever and its customers. The tote bags became a symbol of national pride, with strong social media engagement as customers proudly displayed their bags online.

Increased Basket Size: Fans were motivated to buy more to collect the full panda set.
Strong Social Sharing: Consumers eagerly shared their blind box reveals on social media, amplifying organic brand reach.
High Redemption Rate: The blind box excitement boosted footfall and engagement in participating outlets.

Partnering With DTC World

At DTC World, we specialise in turning branded mascots and product stories into collectible merchandise that consumers love. From ideation to sourcing and delivery, we offer end-to-end premium campaign support tailored to your brand goals. Whether it’s a simple 2D keychain or a 3D collectible magnet, we bring your promotional vision to life—on time, on budget, and on trend.