Elevating Brand Loyalty with Stylish Gift-With-Purchase Campaigns
Overview
Innisfree Malaysia has delighted beauty fans with eye-catching gift with purchase (GWP) bag campaigns, and DTC World proudly brought them to life. From concept to production, we partnered with Innisfree to help create stylish, brand aligned promotional bags that boosted in store engagement and customer loyalty in 2024 and 2025.
Brand: Innisfree Malaysia
Campaign: Promotional GWP Merchandise
Markets: Malaysia
Solutions: Concept Ideation, Merchandise Design, Custom Sourcing, Production, Fulfilment
What We Delivered
DTC World translated Innisfree’s campaign themes into highly desirable bag designs that captured attention both online and in-store. Each design blended current fashion trends with functional use, while aligning perfectly with Innisfree’s eco-conscious and minimalist brand ethos.
May 2024: Trendy Puffer Bag
Released to coincide with a product launch, the bag featured Innisfree’s brand color palette and a quilted design that appealed to style-conscious customers.
December 2024: Holiday-Themed Bag
Designed by DTC World for Innisfree’s festive promotion, the bag balanced functionality with festive charm.
January 2025: Poofy Bag
This fun, pillowy silhouette was the highlight of the GWP campaign, drawing buzz across social media and increasing footfall in stores.
Each bag was custom-developed using quality materials, with a focus on Innisfree aesthetics, practicality, and branding impact, all delivered on time and within budget.
Results
✅ Increased in-store conversion and walk-in traffic during promotional periods
✅ Positive consumer response with high social media engagement and UGC
✅ Reinforced brand premium image and repeat customer interest
✅ Seamless campaign fulfilment across Malaysia
Conclusion
These Innisfree promotional bag campaigns show how the right GWP merchandise, when thoughtfully designed. Which can elevate a brand’s connection with its audience. At DTC World, we specialise in translating brand identity into physical, desirable touchpoints that enhance campaign performance.
From trend research and design to production and fulfilment, we provide end-to-end support that delivers both style and strategy.
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