Brand: Ben & Jerry’s (Singapore)
Description:
Ben & Jerry’s Singapore rolled out a gift-with-purchase (GWP) campaign across multiple trade channels, featuring customised socks inspired by their signature ice cream flavors.
DTC World managed the creation of high-quality, comfortable branded socks with durable prints for Ben & Jerry’s Singapore.
Designed in four unique styles—Chocolate Chip Cookie Dough, Chocolate Fudge Brownie, Marshmallow & S’more!, and Strawberry Cheesecake—each pair of socks was packaged in an ice cream pint container, replicating the look of Ben & Jerry’s famous tubs.
This innovative packaging design not only created a strong visual connection to the brand but also turned the socks into collectible items, encouraging repeat purchases.
Image source: Ben & Jerry’s Singapore
The promotional campaign ran across major retail and online trade channels, including Cold Storage, FairPrice, GrabMart, Sheng Siong and Prime supermarkets. Consumers received a free pair of socks upon making a minimum purchase of Ben & Jerry’s products, with socks distributed randomly, motivating customers to return and collect all four designs.
The Results:
Boosted Sales
By implementing an engaging gift-with-purchase strategy across all participating retailers, Ben & Jerry’s has successfully driven customer interest and sales.
Increased Customer Retention & Engagement
Consumers are motivated to make multiple purchases to collect all four designs.
Strengthened Brand Awareness
Ben & Jerry’s fun, quirky personality is extended into this branded merchandise of cutomised socks.
Amplified Social Media Potential
The uniquely designed socks and pint-inspired packaging provided engaging content for Ben & Jerry’s promotional campaigns, increasing the likelihood of viral marketing and consumer interaction online.
DTC Services Used:
Design, Sourcing, Production, Logistics.
Conclusion:
This campaign demonstrates how a well-executed promotional merchandise strategy can effectively enhance brand engagement and drive repeat purchases. By leveraging the power of collectible branded merchandise, Ben & Jerry’s successfully transformed a simple gift-with-purchase incentive into a highly desirable consumer experience.
At DTC World, we specialize in customised promotional gifts that resonate with consumers and align with brand objectives. Looking to create your next impactful marketing campaign? Contact us today to explore innovative branded merchandise solutions tailored to your brand’s needs!
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