Brand: Horlicks (Unilever Malaysia)
Description:
Horlicks Malaysia launched an exclusive series of LINE FRIENDS Minini limited-edition promotional merchandise, and DTC World was entrusted with producing these IP Licensed Merchandise. This strategic campaign aimed to enhance consumer engagement, drive brand affinity, and boost sales by leveraging the popularity of licensed character merchandise.
The campaign featured two unique series of branded merchandise:
Horlicks x LINE FRIENDS Minini Lunch Bags
Available in three adorable designs. (left image: MYDIN)
Horlicks x LINE FRIENDS Minini Picnic Mat Tote Bags
Available in 2 stylish designs
These exclusive promotional merchandise items were used as a Gift-With-Purchase (GWP) promotion, driving consumer excitement and encouraging more purchases of Horlicks and other Unilever brands.
The Results:
Boosted Sales & Brand Engagement
The campaign successfully drove higher sales for Horlicks and participating Unilever brands by offering irresistible licensed character merchandise as a reward for customer purchases.
Increased Brand Visibility
The collaboration with LINE FRIENDS Minini, a globally recognized character brand, amplified Horlicks’ brand presence, making the promotion highly desirable.
Creative & Functional Brand Merchandise
The IP Licensed Merchandise was not just visually appealing but also practical, ensuring extended brand exposure every time consumers used the bags.
DTC Services Used:
Design, Sourcing, IP Licensed Merchandising, Production, Logistics.
Conclusion:
The Horlicks x LINE FRIENDS Minini merchandise campaign showcases how IP Licensed Merchandise can effectively drive consumer engagement, boost sales, and enhance brand affinity. Collaborating with a well-loved character brand added immense value to the promotional campaign, making it a success among consumers and trade partners alike.
With DTC World’s expertise as a Branded Merchandise Supplier, we specialize in designing, sourcing, and managing licensed character merchandise for brands looking to create customized and high-impact promotional gifts. Whether it’s lunch bags, tote bags, plush toys, or other exclusive merchandise, DTC World can help bring creative brand merchandising ideas to life.
Looking for unique and high-impact promotional gifts? Contact DTC World today to explore how IP Licensed Merchandise can elevate your brand’s next campaign!
Are you working on a similar campaign or project?
But feeling stuck, not sure what type of promotional or corporate gift to go for?
