Gift With Purchase That Builds Brand Love: Ben & Jerry’s Shoe Charms

Collectible GWP That Turns Fans Into Brand Ambassadors

Client	Ben & Jerry’s
Campaign	Online Trade Channel Gift With Purchase
Market(s)	Singapore
Merchandise Type	Customized shoe charms
DTC World’s Role	Design, Sourcing, Production, Fulfillment

Campaign Objective

Ben & Jerry’s wanted a simple but fun way to increase average cart value across online trade channels such as Redmart and FairPrice online shopping. The challenge: how to nudge shoppers to add just one more item to their basket—while staying true to the brand’s playful spirit. The solution? A free gift that’s light, lovable, and collectible.

What We Delivered

DTC World created a custom 4-piece shoe charm set featuring iconic Ben & Jerry’s visuals—think peace signs and ice cream icons. These charms weren’t just decorative — they were mini brand billboards on shoes.

Designed for Brand Fans: Bold, vibrant, and recognisable elements that scream Ben & Jerry’s
Fits Popular Footwear: Works with Crocs and other charm-compatible shoes
Packaging Ready for Redemption: Compact, fun, and easy to distribute

Why It Worked – Impact & Outcomes

This gift with purchase hit all the right notes:

✔ Eye-catching ✔ On-brand ✔ Collectible ✔ Delightful

It helped increase purchase intent, sparked surprise & delight, and led to strong post-purchase engagement.

Positive Customer Response

Shoppers left glowing reviews on Redmart, noting the surprise factor and cute charm designs. The free promotional gift added emotional value—turning a standard transaction into a branded moment.

Partnering With DTC World

When clients already have strong creative assets, we bring them to life. From sourcing to production and last-mile client delivery, we make sure the custom merchandise meets expectations—on time and on brand.

Not Just Merch – Merch That Moves hearts, clicks, and carts.