Creative Gift-with-Purchase Merchandise That Drives Shopper Excitement and Footfall
Overview
DTC World partnered with Meiji Seika Singapore to create exclusive gift-with-purchase (GWP) items for their highly anticipated 2025 In-Store Event. Designed to attract families and young shoppers, the custom premiums helped the brand increase basket size, engage shoppers on-site, and reinforce brand loyalty.
Client: Meiji Seika Singapore
Campaign: Meiji In-Store Event 2025
Market: Singapore
Solutions:
Gift-with-purchase merchandise, custom event premiums
What We Delivered
Strategic and Fun Gift-with-Purchase Merchandise That Enhances Retail Promotions
To support Meiji’s retail activation strategy, DTC World delivered two types of exclusive custom gifts designed for maximum impact at point-of-sale:
Meiji Shopper Bags
Large-sized, colourful, and reusable shopping bags featuring playful, eye-catching designs that reflect Meiji’s confectionery brand identity.
(read: How to Market your Brand with Eco-friendly Promotional Shopper Bags and Totes)
Water Bottle Holder with Branded Sling & Limited Edition Keychain
A uniquely designed redemption item for customers who purchased Yan Yan. This compact, functional bottle holder featured a branded Meiji sling and an exclusive keychain, adding perceived value and collectible appeal for fans.
These items were strategically crafted to not only reward purchases but also increase in-store engagement and prolong post-purchase brand exposure.
Results
✅ Strong uplift in footfall during the campaign weekends
✅ Increased average basket size due to GWP mechanics
✅ High demand for limited-edition redemptions, leading to early stockouts
✅ Greater brand visibility and consumer engagement across multiple shopper demographics
Conclusion
This campaign highlights DTC World’s ability to turn simple gift concepts into high-impact marketing tools. From creative design to logistics and production, we help brands like Meiji create meaningful shopper experiences through gift-with-purchase solutions that drive sales and brand love. Whether you’re launching a new flavour, celebrating a seasonal promotion, or activating in retail, our team is ready to bring your ideas to life.
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