Cold Storage x Harry Potter: Magical Customised Licensed Merchandise
Brand: Cold Storage x Harry Potter
Description:
DTC World collaborated with Cold Storage to bring the magic of Harry Potter to life with a limited-edition houseware collection, offered as part of an exclusive promotional campaign across Cold Storage and CS Fresh stores in Singapore. By leveraging our official partnership with Warner Bros and expertise in customised licensed character merchandise, we designed a range of unique, Harry Potter-themed houseware items that delighted fans and reinforced Cold Storage’s brand identity.
The collection included exclusive Harry Potter-themed houseware items, offered at attractive prices as a reward to Yuu members, encouraging customer loyalty and driving new sign-ups. The campaign not only enhanced Cold Storage’s appeal but also provided fans with a unique, magical experience.
As a licensed merchandise partner with Warner Bros, DTC World managed every aspect of the campaign, from concept to in-store display:
- Proposal and In-House Design: Developed a unique merchandise proposal that aligned with Cold Storage’s brand values while capturing the essence of Harry Potter.
- Licensing Support: As an official Warner Bros partner, we handled all aspects of licensing, ensuring compliance with brand guidelines and IP requirements.
- Sourcing and Production: Utilised high-quality materials and production methods to ensure durability and premium quality for each item.
- Logistics and Retail Display Set-Ups: Managed multi-location distribution to ensure timely delivery to all Cold Storage outlets, along with in-store display set-ups that maximised visual appeal.
(image: Harry Potter merchandise display at Cold Storage Paragon)
The Results:
Building Brand Excitement Through Exclusivity
The exclusive Harry Potter houseware collection offers a limited-time experience that builds excitement and anticipation.
Strengthening Customer Loyalty
By linking desirable merchandise to the Yuu membership program, Cold Storage adds value to their loyalty program, positioning the brand as one that rewards loyal customers with unique benefits.
Enhancing Brand Image with Official Licensed Merchandise
By offering officially licensed Harry Potter merchandise, Cold Storage distinguishes itself from competitors as a brand that provides high-quality, unique experiences.
DTC Services Used:
Proposal, In-House Design, Sourcing, Production, Logistics, Display Set-Ups
Conclusion:
DTC World’s collaboration with Cold Storage on the Harry Potter limited edition houseware collection demonstrates how customised licensed character merchandise can boost customer engagement and brand loyalty. By blending creativity, premium quality, and licensing expertise, we delivered a campaign that captivated consumers and helped Cold Storage achieve its marketing objectives.
As an official Warner Bros partner, DTC World is uniquely positioned to offer end-to-end licensed merchandise solutions, from design to logistics, empowering brands to create impactful campaigns that resonate with their target audience.
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