Using Licensed Characters for Gift-with-Purchase and Promotions Premiums
Hello
Kitty, Little Twin Stars, Line Friends, Tsum Tsum, Frozen characters etc, are
some of the common and popular cartoon characters that are well-known to almost
everyone around the globe.
Besides
seeing these adorable cartoon characters on TV and movies, they have been
widely produced for retail as well. Let’s take a look at how these adorable licensed
characters have been adapted on marketing merchandises and gift-with-purchase
promotions merchandises.
Avengers designs tin boxes for KitKat chocolates Photo credit: Foodielicious
Tsum Tsum design packaging tin box for Maxims
pastry Photo credit: AIRFROV Blog
Gudetama design
packaging tin box and paper bag for Serena Foods Love Letters Photo credit: AIRFROV Blog
Mickey and Minnie design
packaging tin boxes for KitKat
A
similarity for the above licensed characters merchandises: cartoon characters
have been adapted onto packaging designs, to contain the products for sale
(i.e. KitKat chocolates are placed into the licensed character tin boxes for
retail).
One
main advantage of this, is that it reduces the need for additional gift
packing: the lovely licensed characters boxes double up as a durable and
attractive packaging, as well as a gift-with-purchase item.
Below
are some other promotions using licensed characters on the products.
Line Friends characters design
Towel Set and Reusable Bags for Watsons
Unique
Avengers design mugs with
purchase of KitKat products
Tsum Tsum designs collectible water bottles for Kelloggs
A series of Rilakkuma designs Mugs, Sanrio characters designs Mugs and Organisers for
Darlie
Gudetama design Teapot & Bowl Set for Lipton and Knorr
brands
Disney Frozen II design Cooler Bag for Haagen-Dazs
Tsum Tsum design Stationery Pouch for Magnolia On-pack Promotion
The consumer appeal of these cartoon or movie characters is
enormous. By using licensed characters on your merchandise and marketing gifts,
it makes your brand stand out, yet remain close to everyone’s heart with the
adorable designs.
Thinking of using a Licensed Character to develop marketing
merchandises or gift-with-purchase promotional items?
Contact DTC now to make
an enquiry!
View DTC’s showcase of licensed character premiums:
Kit Kit Disney and Marvel Tin Box
Paw Patrol, Marvel & other Licensed Characters Hand Sanitiser Sleeves
Click here to view other Blog posts!
Photo credit for main blog image: AIRFROV Blog
Disclaimer
This blog space is
where DTC shares with our readers the Marketing Premiums, Promotional Products,
POSM merchandises & Advertising Campaigns that we have come across in the
industry. DTC does not advocate any brands or products mentioned in the blogs.
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