Why Marketers Like to Create Promotional Sport Merchandise?

Sports
events never fail to gather and bond like-minded sports lovers together.

Owning
Sports merchandises, which are items bearing the logos, names or mascots of the
professional sports teams, is the most direct way fans can show their support
for their favourite teams.

Imagine
supporters watching and cheering for their desired teams, donning the same
colour apparel, holding a common iconic item in their hands. These sports
merchandises (Jerseys, Caps, Headbands, Bottles etc), have the magical
influence of creating a unified identity among the supporters, and amplifying
the sports atmosphere surrounding the sports events.  

Grabbing
the opportunity to produce promotional merchandises for a sports event provides
a platform to boost sales for your brand. 

Carlsberg Malaysia limited edition sports merchandises

To
commemorate Liverpool FC’s Premier
League in year 2000, Carlsberg Malaysia created attractive related merchandises
to entice soccer lovers and consumers to purchase Carlsberg products. Limited
edition Jerseys, Exquisite Liverpool FC Champions Set (consisting of two
500ml cans of Carlsberg Danish Pilsner and Carlsberg Smooth Draught, an elegant
Carlsberg stem glass) packaged in collectible gift box.

SP Lager Papau New Guinea sports merchandises 

In tandem with the Rugby League Season 2021 in
Papau New Guinea (PNG), SP Lager beer has also come up with promotional sports
apparels such as Caps & Jerseys. These apparels are up for grabs for
supporters when they purchase SP Lager beers.  

Tiger Beer Tiger Street Football campaign with Global Football Legend Rio
Ferdinand

In 2019, Tiger Beer carried
out a street football campaign in Asia, engaging well-known footballer, Rio
Ferdinard, as the face of this soccer campaign. Besides the star factor of Rio
Ferdinard, the sports merchandise donned by him – customised Jerseys and
attractive soccer balls, became a great hit as well! Fans were all eager to get
hold of these promotional merchandises, keeping them as collectibles and
souvenirs.

Heineken x F1 sports merchandises

Look at the above range of exquisite and premium-looking
items that Heineken, as the global beer partner for F1, had come out with in
injunction with the popular F1 event. F1 fanatics would have been so excited to
purchase or receive these products as gifts.

Promotions with sports merchandises as
giveaways, has the advantage of increasing and prolonging brand exposure. Even
after the sports events have ended, fans & supporters will continue to use
the items for quite some time. This helps in embedding your brand image in
consumers.

Are you embarking on marketing or promotional campaigns for a
sports event? Be it Golf, Baseball, Basketball or any other sports, DTC has the
effective ideas to promote your brand with ideal promotional sports merchandises. 

Contact us now
to make an enquiry!

You may be interested in these Sports Promotional Merchandise Ideas: Caps, Jerseys, Headbands, Bottles  

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Disclaimer
This blog space is
where DTC shares with our readers the Marketing Premiums, Promotional Products,
POSM merchandises & Advertising Campaigns that we have come across in the
industry. DTC does not advocate any brands or products mentioned in the blogs.