DARLIE x LINE FRIENDS: A Licensed Character Merchandise Success
Brand: DARLIE Singapore
Description:
To capture consumer attention and drive sales, Darlie Singapore launched an exciting Gift-With-Purchase (GWP) campaign in collaboration with the globally popular LINE FRIENDS characters. The campaign featured exclusive, limited-edition Brown & Sally cushions, available as a free collectible gift with a minimum spend of $35 on Darlie products. The promotion was rolled out across all major trade channels in Singapore, making it highly accessible to consumers.
source: Darlie SG
As a trusted brand merchandise supplier, DTC World was engaged to manage the sourcing, production, and logistics of these adorable, high-quality licensed character cushions. Ensuring strict adherence to LINE FRIENDS’ licensing requirements, we delivered premium merchandise that resonated with fans and boosted brand engagement.
Cute and huggable Line Friends – Brown and Sally cushions, adding charm to any space.
The Results:
Strong Brand Engagement
The use of licensed character merchandise significantly increased consumer interest, as fans of LINE FRIENDS eagerly sought to collect these exclusive cushions.
Boosted In-Store Sales & Basket Size
The promotional mechanics encouraged customers to spend more to qualify for the free gift, effectively increasing average transaction value at participating retailers.
Enhanced Brand Perception & Recall
The premium quality of the cushions reinforced Darlie’s brand equity, positioning it as a brand that goes beyond just oral care—offering engaging and delightful promotional experiences.
DTC Services Used:
Design, Licensing, Sourcing, Production, Logistics
Conclusion:
The Darlie x LINE FRIENDS GWP campaign is a perfect example of how brands can leverage customised promotional merchandise to increase brand awareness and sales. By partnering with a promotional merchandise agency like DTC World, companies can execute successful marketing campaigns using licensed character merchandise, reinforcing brand recall and driving consumer excitement.
Looking to create a buzz-worthy brand merchandise campaign? Contact DTC World today and discover how our expertise in custom promotional gifts, licensed character collaborations, and seamless fulfillment can elevate your next marketing activation!
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Alternatively, you can explore our past Showcase portfolio for more inspiration:
