TIGER Beer Chinese New Year Promo

Chinese New Year (CNY), also known as Lunar New Year, is a significant festival & celebration for the Chinese community worldwide. Despite the global Covid pandemic outbreak currently, most Chinese will still be celebrating CNY, no doubt on a smaller scale. 

TIGER Beer in Malaysia has done up an impressively attractive website to promote purchase of TIGER Beer for this annual CNY affair. Digital marketing is being utilized in this marketing campaign, as face-to-face / onsite marketing activities are discouraged during this pandemic situation. 

Let’s take a look at this marketing campaign in greater detail. 

Well-designed, eye-catching website layout & design, portraying CNY festive red colour, with the elegant TIGER iconic blue colour & TIGER logo.

There are a few segments to this TIGER CNY campaign, most consumers will be interested in the Gift Redemptions tab, showing an overview of the goodies customers stand to receive from purchasing TIGER Beer & related products.

TIGER RUMMY SET