{"id":38884,"date":"2026-08-11T23:36:35","date_gmt":"2026-08-11T15:36:35","guid":{"rendered":"https:\/\/dtcworld.com\/my\/?p=38884"},"modified":"2026-08-11T23:36:35","modified_gmt":"2026-08-11T15:36:35","slug":"unhinged-marketing-licensed-merchandise-august-2026","status":"publish","type":"post","link":"https:\/\/dtcworld.com\/my\/unhinged-marketing-licensed-merchandise-august-2026\/","title":{"rendered":"How Unhinged Marketing Moves from Memes to Merchandise"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"38884\" class=\"elementor elementor-38884\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ef8c458 e-flex e-con-boxed e-con e-parent\" data-id=\"ef8c458\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b394b6e elementor-widget elementor-widget-text-editor\" data-id=\"b394b6e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>APAC IP Licensing Trends \u2014 August 2026<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-78438c5 elementor-widget elementor-widget-text-editor\" data-id=\"78438c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Across APAC, internet culture is moving from social feeds into physical retail. Characters with a recognisable online voice are becoming blind boxes, plush, accessories and pop-up experiences.<\/p><p>Often described as <b>unhinged marketing<\/b>\u2014a more chaotic form of meme marketing\u2014this approach is not simply about making a brand louder or stranger. The stronger opportunity is to translate an IP\u2019s established personality into\u00a0<a href=\"https:\/\/dtcworld.com\/my\/licensed-character-merchandise\/\" target=\"_blank\" rel=\"noopener\">licensed character merchandise<\/a>\u00a0and campaign mechanics that consumers want to collect, use and share.<\/p><p>For marketers, that means starting with audience fit and character behaviour\u2014not simply placing an IP on a product.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2d8a7c5 e-flex e-con-boxed e-con e-parent\" data-id=\"2d8a7c5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-50bfed2 elementor-widget elementor-widget-heading\" data-id=\"50bfed2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Campaign Spotlight<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7578900 elementor-widget elementor-widget-heading\" data-id=\"7578900\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Duolingo \u00d7 MINISO Takes an Internet-Native Character into Stores<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d98aee elementor-widget elementor-widget-image\" data-id=\"9d98aee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"960\" height=\"540\" src=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/08\/Duolingo-merchandise-at-Miniso-in-China.jpg\" class=\"attachment-large size-large wp-image-38886\" alt=\"Duolingo merchandise at Miniso in China\" srcset=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/08\/Duolingo-merchandise-at-Miniso-in-China.jpg 960w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/08\/Duolingo-merchandise-at-Miniso-in-China-300x169.jpg 300w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/08\/Duolingo-merchandise-at-Miniso-in-China-768x432.jpg 768w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/08\/Duolingo-merchandise-at-Miniso-in-China-600x338.jpg 600w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Duolingo merchandise at Miniso outlet in China<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-21789e2 e-con-full e-grid e-con e-child\" data-id=\"21789e2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-52d3caf elementor-widget elementor-widget-text-editor\" data-id=\"52d3caf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In 2026, Duolingo and MINISO launched their first collaboration in China, with more than 70 products and two limited-time pop-up experiences in Shenzhen and Shanghai.<\/p><p>The collection included collectibles, blind boxes, plush, keychains, home d\u00e9cor, T-shirts and stationery featuring Duo and Lily. (source: <a href=\"https:\/\/www.licenseglobal.com\/retail-news-trends\/duolingo-miniso-launch-70-product-collection-in-china\" target=\"_blank\" rel=\"noopener\">License Global<\/a>)<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f57401 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"3f57401\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.youtube.com\/shorts\/72QAqMdC-S8\" target=\"_blank\" rel=\"nofollow\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"694\" height=\"624\" src=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/08\/Duolingo-x-Miniso-Pop-up-in-China.jpg\" class=\"attachment-large size-large wp-image-38887\" alt=\"Duolingo x Miniso Pop-up in China\" srcset=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/08\/Duolingo-x-Miniso-Pop-up-in-China.jpg 694w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/08\/Duolingo-x-Miniso-Pop-up-in-China-300x270.jpg 300w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/08\/Duolingo-x-Miniso-Pop-up-in-China-600x539.jpg 600w\" sizes=\"(max-width: 694px) 100vw, 694px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">credit: @Lemonahsauce<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7104fc0 elementor-widget elementor-widget-text-editor\" data-id=\"7104fc0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The campaign did more than place the Duolingo logo on everyday products. It carried the characters\u2019 familiar expressions and online personality into physical merchandise and retail displays.<\/p><p>This created a consistent journey from screen to shelf: consumers could recognise the character online, encounter it in-store and take part of that identity home.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3df9c83 elementor-widget elementor-widget-heading\" data-id=\"3df9c83\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Why the Campaign Worked<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c80cb38 elementor-widget elementor-widget-text-editor\" data-id=\"c80cb38\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>1. It began with a recognisable character voice<\/strong><\/p><p>Duo already had a distinctive personality. The campaign therefore did not need to introduce the character from the beginning. It could use familiar expressions, humour and visual cues to create immediate recognition.<\/p><p><strong>2. It provided multiple ways to participate<\/strong><\/p><p>A range spanning blind boxes, plush, stationery, apparel and homeware created different entry points.<\/p><p>Consumers could select a small collectible, a practical item or a more visible lifestyle product. This made the collaboration accessible across different levels of interest and spending.<\/p><p><strong>3. It turned an online idea into a physical experience<\/strong><\/p><p>The pop-ups incorporated themed displays, product presentation and photo opportunities, extending Duolingo\u2019s digital identity into the retail environment. This reflects the wider shift towards <a href=\"https:\/\/dtcworld.com\/my\/licensed-merchandise-trends-may-2026\/\" target=\"_blank\" rel=\"noopener\">immersive licensed retail experiences<\/a>, where merchandise becomes part of a memorable customer journey rather than being presented as an isolated product.<\/p><p><strong>4. It gave consumers shareable visual material<\/strong><\/p><p>Expressive characters and recognisable situations gave consumers reasons to photograph, unbox and discuss the products after the store visit.<\/p><p>The merchandise became part of the content surrounding the campaign, rather than only its final output.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e1280e7 elementor-widget elementor-widget-heading\" data-id=\"e1280e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Why It Matters<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1632320 e-con-full e-grid e-con e-child\" data-id=\"1632320\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fd0ecbd elementor-widget elementor-widget-text-editor\" data-id=\"fd0ecbd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Many licensed campaigns begin with a product format and add the character later.<\/p><p>The Duolingo \u00d7 MINISO collaboration suggests a stronger sequence:<\/p><ol><li><strong>Start<\/strong> with the IP\u2019s established behaviour, expressions and community language.<\/li><li><strong>Identify<\/strong> the merchandise formats that can carry those qualities.<\/li><li><strong>Build<\/strong> a retail or participation mechanic around the products.<\/li><li><strong>Give<\/strong> consumers a reason to collect, use or share them.<\/li><\/ol><p>The lesson is not that every brand should act \u201cunhinged\u201d. It is that a distinctive IP voice can become a valuable physical asset when the merchandise feels like a natural extension of the character.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-edd29ce elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"edd29ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.instagram.com\/p\/DZGThq0iCkM\/?img_index=9\" target=\"_blank\" rel=\"nofollow\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"540\" height=\"720\" src=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/08\/Miniso-x-Duolingo-merchandise.jpg\" class=\"attachment-large size-large wp-image-38888\" alt=\"Miniso x Duolingo merchandise\" srcset=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/08\/Miniso-x-Duolingo-merchandise.jpg 540w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/08\/Miniso-x-Duolingo-merchandise-225x300.jpg 225w\" sizes=\"(max-width: 540px) 100vw, 540px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Image: Miniso<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e6e3ec5 elementor-widget elementor-widget-heading\" data-id=\"e6e3ec5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What Brands Can Take Away<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-736f23a elementor-widget elementor-widget-text-editor\" data-id=\"736f23a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Choose an IP for audience and brand fit, not only broad recognition.<\/li><li>Translate recurring expressions, behaviours and visual jokes into product design.<\/li><li>Combine collectible and practical formats to create different participation levels.<\/li><li>Use pop-ups, redemptions or digital rewards to connect merchandise to a wider campaign journey.<\/li><li>Plan licensing approvals and local adaptation early, because meme and internet-culture cycles can move quickly.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7bfb02f e-flex e-con-boxed e-con e-parent\" data-id=\"7bfb02f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fc05123 elementor-widget elementor-widget-heading\" data-id=\"fc05123\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Trend Insight<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0168bf4 elementor-widget elementor-widget-heading\" data-id=\"0168bf4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Unhinged Marketing Is Evolving<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e918487 elementor-widget elementor-widget-text-editor\" data-id=\"e918487\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Unhinged marketing usually describes a social-first style built around absurd humour, self-awareness, unexpected behaviour and a distinctive brand voice.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6ea49d6 e-grid e-con-full e-con e-child\" data-id=\"6ea49d6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4b7cb08 elementor-widget elementor-widget-image\" data-id=\"4b7cb08\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"714\" height=\"529\" src=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/08\/Unhinge-marketing-Clash-Royale-emotes.jpg\" class=\"attachment-large size-large wp-image-38889\" alt=\"Unhinged marketing - Clash Royale emotes\" srcset=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/08\/Unhinge-marketing-Clash-Royale-emotes.jpg 714w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/08\/Unhinge-marketing-Clash-Royale-emotes-300x222.jpg 300w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/08\/Unhinge-marketing-Clash-Royale-emotes-600x445.jpg 600w\" sizes=\"(max-width: 714px) 100vw, 714px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Clash Royale\u2019s iconic, toxic-funny emoticons. Credit:  elitecollegefootball<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-11727bf elementor-widget elementor-widget-image\" data-id=\"11727bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"513\" height=\"532\" src=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/08\/Unhinge-marketing-One-Piece-Toptoy-x-MightyJaxx-Whackoos.jpg\" class=\"attachment-large size-large wp-image-38890\" alt=\"Unhinged marketing - One Piece Toptoy x MightyJaxx Whackoos\" srcset=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/08\/Unhinge-marketing-One-Piece-Toptoy-x-MightyJaxx-Whackoos.jpg 513w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/08\/Unhinge-marketing-One-Piece-Toptoy-x-MightyJaxx-Whackoos-289x300.jpg 289w\" sizes=\"(max-width: 513px) 100vw, 513px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">One Piece\u2019s newest Toptoy x MightyJaxx \"Whackoos!\" blind box series. Credit: Karuro Toys<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fe1a021 elementor-widget elementor-widget-text-editor\" data-id=\"fe1a021\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>It can attract attention, but it is not a universal formula.<\/p><p>In 2026, Duolingo\u2019s own marketing leadership said the brand was moving towards a more balanced mix of provocative and wholesome content. The company also acknowledged that maintaining shock value has limits and that generating organic reach through a brand\u2019s own TikTok account has become more difficult. (source: <a href=\"https:\/\/www.businessinsider.com\/duolingo-resets-unhinged-marketing-tiktok-strategy-2026-4\" target=\"_blank\" rel=\"noopener\">Business Insider<\/a>)<\/p><p>That makes the MINISO collaboration even more instructive.<\/p><p>The durable asset is not shock value by itself. It is a recognisable character personality that can extend beyond one social platform into products, creators, stores and fan communities.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b733405 e-flex e-con-boxed e-con e-parent\" data-id=\"b733405\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d5fa5ec elementor-widget elementor-widget-heading\" data-id=\"d5fa5ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What Makes a Meme-Native IP Suitable for Merchandise?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-92fab4e elementor-widget elementor-widget-text-editor\" data-id=\"92fab4e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A strong meme-led IP campaign usually has four ingredients.<\/p><p><strong>Distinctive at a glance<\/strong><\/p><p>The character, expression or silhouette should be recognisable quickly, including when used on a small product such as a charm, pin or blind-box figure.<\/p><p><strong>Repeatable behaviour<\/strong><\/p><p>Fans should understand the recurring moods, reactions, habits or jokes associated with the character.<\/p><p>These recurring behaviours give merchandise designers more material than a logo or static pose.<\/p><p><strong>Product adaptability<\/strong><\/p><p>The concept should work across different formats, including collectibles, accessories, packaging, homeware and lifestyle products.<\/p><p><strong>Participation potential<\/strong><\/p><p>Consumers should have a reason to collect, customise, photograph, unlock or share something.<\/p><p>Not every IP needs all four qualities. However, the more naturally these elements are present, the less the campaign has to force the humour.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-529cfdb e-flex e-con-boxed e-con e-parent\" data-id=\"529cfdb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1c38d18 elementor-widget elementor-widget-heading\" data-id=\"1c38d18\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">IP Opportunities to Explore<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-628f79d e-flex e-con-boxed e-con e-parent\" data-id=\"628f79d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0a8d29d elementor-widget elementor-widget-heading\" data-id=\"0a8d29d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Fuggler<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-15324f1 e-con-full e-flex e-con e-child\" data-id=\"15324f1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-5a13a15 e-con-full e-flex e-con e-child\" data-id=\"5a13a15\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a90e4cf elementor-widget elementor-widget-image\" data-id=\"a90e4cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"540\" height=\"540\" src=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/08\/Care-Bears-x-Fuggler.jpg\" class=\"attachment-large size-large wp-image-38891\" alt=\"Care Bears x Fuggler\" srcset=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/08\/Care-Bears-x-Fuggler.jpg 540w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/08\/Care-Bears-x-Fuggler-300x300.jpg 300w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/08\/Care-Bears-x-Fuggler-150x150.jpg 150w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/08\/Care-Bears-x-Fuggler-100x100.jpg 100w\" sizes=\"(max-width: 540px) 100vw, 540px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Credit: Zuru Toys<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-356296a e-con-full e-flex e-con e-child\" data-id=\"356296a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-09d5e7c elementor-widget elementor-widget-text-editor\" data-id=\"09d5e7c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Best For<\/strong><br \/>Kidult collectibles, novelty retail, Halloween and customisation-led campaigns.<\/p><p><strong>Why It Matters<\/strong><\/p><p>Fuggler\u2019s \u201cfunny-ugly\u201d design is built around deliberate imperfection. Its collaborations with established franchises demonstrate how the character format can remix familiar IP through a more chaotic visual style.<\/p><p>In early 2025, Fuggler was reported as the third most purchased brand sold by UK retailer The Entertainer (source: Toy World Magazine).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5fcbc66 e-con-full e-flex e-con e-child\" data-id=\"5fcbc66\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-ad40481 e-con-full e-flex e-con e-child\" data-id=\"ad40481\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-39de191 elementor-widget elementor-widget-text-editor\" data-id=\"39de191\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Campaign Directions<\/strong><\/p><ul><li>Mini plush blind boxes<\/li><li>Bag charms and keychains<\/li><li>Customisation kits and accessories<\/li><li>\u201cAdopt a Fuggler\u201d retail mechanics<\/li><li>Limited-edition crossover collections<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-78a7b36 e-con-full e-flex e-con e-child\" data-id=\"78a7b36\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b072bee elementor-widget elementor-widget-image\" data-id=\"b072bee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"432\" height=\"540\" src=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/08\/Fuggler-x-Sponge-Bob.jpg\" class=\"attachment-large size-large wp-image-38892\" alt=\"Fuggler x Sponge Bob\" srcset=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/08\/Fuggler-x-Sponge-Bob.jpg 432w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/08\/Fuggler-x-Sponge-Bob-240x300.jpg 240w\" sizes=\"(max-width: 432px) 100vw, 432px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Credit: 7-Eleven Singapore<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a43aabd elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"a43aabd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-327763b e-flex e-con-boxed e-con e-parent\" data-id=\"327763b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d851922 elementor-widget elementor-widget-heading\" data-id=\"d851922\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Clash Royale<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-799b6ff e-con-full e-flex e-con e-child\" data-id=\"799b6ff\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-bad47b9 e-con-full e-flex e-con e-child\" data-id=\"bad47b9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-404bcca elementor-widget elementor-widget-image\" data-id=\"404bcca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"553\" height=\"311\" src=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/08\/Clash-Royale.jpg\" class=\"attachment-large size-large wp-image-38893\" alt=\"Clash Royale\" srcset=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/08\/Clash-Royale.jpg 553w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/08\/Clash-Royale-300x169.jpg 300w\" sizes=\"(max-width: 553px) 100vw, 553px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Image: Alpha Coders<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b7f07d1 e-con-full e-flex e-con e-child\" data-id=\"b7f07d1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-32be609 elementor-widget elementor-widget-text-editor\" data-id=\"32be609\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Best For<\/strong><br \/>Gaming, telecommunications, snacks and youth loyalty campaigns.<\/p><p><strong>Why It Matters<\/strong><\/p><p>Clash Royale\u2019s expressive emotes function as a form of visual shorthand within its player community. That makes the expressions potentially more useful for merchandise than a generic game logo alone.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ef0bb74 e-con-full e-flex e-con e-child\" data-id=\"ef0bb74\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-fb35f47 e-con-full e-flex e-con e-child\" data-id=\"fb35f47\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-68c6ff7 elementor-widget elementor-widget-text-editor\" data-id=\"68c6ff7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Campaign Directions<\/strong><\/p><ul><li>Emote pins, patches and acrylic charms<\/li><li>Desk figures and phone accessories<\/li><li>Team-themed collectible packs<\/li><li>QR-linked digital rewards<\/li><li>Creator or community challenges<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-23183a0 e-con-full e-flex e-con e-child\" data-id=\"23183a0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-77efbb4 elementor-widget elementor-widget-image\" data-id=\"77efbb4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"540\" src=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/08\/Clash-Royale-merchandise.jpg\" class=\"attachment-large size-large wp-image-38894\" alt=\"Clash Royale merchandise\" srcset=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/08\/Clash-Royale-merchandise.jpg 720w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/08\/Clash-Royale-merchandise-300x225.jpg 300w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/08\/Clash-Royale-merchandise-600x450.jpg 600w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Image: Reddit<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-51dce22 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"51dce22\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-289a387 e-flex e-con-boxed e-con e-parent\" data-id=\"289a387\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-24c9a17 elementor-widget elementor-widget-heading\" data-id=\"24c9a17\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Quby<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c602ed0 e-con-full e-flex e-con e-child\" data-id=\"c602ed0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-6e06bbf e-con-full e-flex e-con e-child\" data-id=\"6e06bbf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2ae9fcc elementor-widget elementor-widget-image\" data-id=\"2ae9fcc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"810\" height=\"859\" src=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/08\/Quby-merchandise.jpg\" class=\"attachment-large size-large wp-image-38895\" alt=\"Quby merchandise produced by DTC Malaysia\" srcset=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/08\/Quby-merchandise.jpg 810w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/08\/Quby-merchandise-283x300.jpg 283w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/08\/Quby-merchandise-768x814.jpg 768w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/08\/Quby-merchandise-600x636.jpg 600w\" sizes=\"(max-width: 810px) 100vw, 810px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dacbfdd e-con-full e-flex e-con e-child\" data-id=\"dacbfdd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d20a59d elementor-widget elementor-widget-text-editor\" data-id=\"d20a59d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Best For<\/strong><br \/>Food and beverage, FMCG and everyday lifestyle campaigns.<\/p><p><strong>Why It Matters<\/strong><\/p><p>Quby\u2019s expressions map naturally onto common moments such as hunger, tiredness, excitement and work stress.<\/p><p><a href=\"https:\/\/dtcworld.com\/my\/kfc-quby-licensed-character-merchandise-promotion\/\" target=\"_blank\" rel=\"noopener\">KFC Malaysia x Quby<\/a> campaign used this flexibility across blind-box phone charms, an app-exclusive plush phone pouch, festive red packets and sticker sheets distributed through restaurant, app and delivery channels.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b3774d7 e-con-full e-flex e-con e-child\" data-id=\"b3774d7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-dbfed70 e-con-full e-flex e-con e-child\" data-id=\"dbfed70\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e2fe98a elementor-widget elementor-widget-text-editor\" data-id=\"e2fe98a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Campaign Directions<\/strong><\/p><ul><li>Emote pins, patches and acrylic charms<\/li><li>Desk figures and phone accessories<\/li><li>Team-themed collectible packs<\/li><li>QR-linked digital rewards<\/li><li>Creator or community challenges<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8df6921 e-con-full e-flex e-con e-child\" data-id=\"8df6921\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7a55413 elementor-widget elementor-widget-image\" data-id=\"7a55413\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"817\" height=\"832\" src=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/08\/Quby-relatable-expression.jpg\" class=\"attachment-large size-large wp-image-38896\" alt=\"Quby relatable expression\" srcset=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/08\/Quby-relatable-expression.jpg 817w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/08\/Quby-relatable-expression-295x300.jpg 295w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/08\/Quby-relatable-expression-768x782.jpg 768w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/08\/Quby-relatable-expression-600x611.jpg 600w\" sizes=\"(max-width: 817px) 100vw, 817px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Credit: quby_starmoly<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dec58ab elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"dec58ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c161926 e-flex e-con-boxed e-con e-parent\" data-id=\"c161926\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0347d4b elementor-widget elementor-widget-heading\" data-id=\"0347d4b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">MIND.A.DAY Cover Cat<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-105c959 e-con-full e-flex e-con e-child\" data-id=\"105c959\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-ace49df e-con-full e-flex e-con e-child\" data-id=\"ace49df\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e9ee5cd elementor-widget elementor-widget-image\" data-id=\"e9ee5cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"367\" height=\"540\" src=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/08\/MIND.A.DAY-Cover-Cat.jpg\" class=\"attachment-large size-large wp-image-38897\" alt=\"MIND.A.DAY Cover Cat\" srcset=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/08\/MIND.A.DAY-Cover-Cat.jpg 367w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/08\/MIND.A.DAY-Cover-Cat-204x300.jpg 204w\" sizes=\"(max-width: 367px) 100vw, 367px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Image: mindaday_studio<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3fd929a e-con-full e-flex e-con e-child\" data-id=\"3fd929a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e9ee517 elementor-widget elementor-widget-text-editor\" data-id=\"e9ee517\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Best For<\/strong><br \/>Fashion accessories, convenience retail, snacks and photo activations.<\/p><p><strong>Why It Matters<\/strong><\/p><p>Cover Cat is based on the creator\u2019s own cat and is recognised by a black-bag mask inspired by the way cats hide their faces and appear to believe they are completely concealed.<\/p><p>This simple visual idea gives the character a distinctive silhouette and an adaptable personality.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ff87279 e-con-full e-flex e-con e-child\" data-id=\"ff87279\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-572cc74 e-con-full e-flex e-con e-child\" data-id=\"572cc74\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-476cb8b elementor-widget elementor-widget-text-editor\" data-id=\"476cb8b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Campaign Directions<\/strong><\/p><ul><li>Bag charms and phone accessories<\/li><li>Pouches and mini bags<\/li><li>Photo-booth frames and stickers<\/li><li>Limited-edition snack packaging<\/li><li>Apparel and wearable accessories<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d2232bb e-con-full e-flex e-con e-child\" data-id=\"d2232bb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d57dc09 elementor-widget elementor-widget-image\" data-id=\"d57dc09\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/08\/MIND.A.DAY-Cover-Cat-Phone-Holder-1024x1024.jpg\" class=\"attachment-large size-large wp-image-38898\" alt=\"MIND.A.DAY Cover Cat Phone Holder\" srcset=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/08\/MIND.A.DAY-Cover-Cat-Phone-Holder-1024x1024.jpg 1024w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/08\/MIND.A.DAY-Cover-Cat-Phone-Holder-300x300.jpg 300w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/08\/MIND.A.DAY-Cover-Cat-Phone-Holder-150x150.jpg 150w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/08\/MIND.A.DAY-Cover-Cat-Phone-Holder-768x767.jpg 768w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/08\/MIND.A.DAY-Cover-Cat-Phone-Holder-600x599.jpg 600w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/08\/MIND.A.DAY-Cover-Cat-Phone-Holder-100x100.jpg 100w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/08\/MIND.A.DAY-Cover-Cat-Phone-Holder.jpg 1124w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Image: COSMED<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a17f7da e-con-full e-flex e-con e-child\" data-id=\"a17f7da\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3ab3ae8 elementor-widget elementor-widget-image\" data-id=\"3ab3ae8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"606\" height=\"539\" src=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/08\/MIND.A.DAY-Cover-Cat-merchandise.jpg\" class=\"attachment-large size-large wp-image-38899\" alt=\"MIND.A.DAY Cover Cat merchandise\" srcset=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/08\/MIND.A.DAY-Cover-Cat-merchandise.jpg 606w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/08\/MIND.A.DAY-Cover-Cat-merchandise-300x267.jpg 300w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/08\/MIND.A.DAY-Cover-Cat-merchandise-600x534.jpg 600w\" sizes=\"(max-width: 606px) 100vw, 606px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Image: mindaday_studio<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4db437f elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"4db437f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-190ddeb e-flex e-con-boxed e-con e-parent\" data-id=\"190ddeb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-107dd53 elementor-widget elementor-widget-heading\" data-id=\"107dd53\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclusion<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d71dfe1 elementor-widget elementor-widget-text-editor\" data-id=\"d71dfe1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Unhinged marketing can attract attention, but attention alone is not the objective.<\/p><p>The stronger opportunity is to take a character voice consumers already recognise and turn it into something they can own, use, collect and share.<\/p><p>When IP choice, merchandise design, retail experience and campaign mechanics reinforce one another, online culture can become meaningful physical participation.<\/p><p><b>Planning a licensed merchandise campaign around an IP with strong fan or meme appeal?<\/b><\/p><p>DTC Malaysia supports brands across concept development, licensing coordination, merchandise design, production, quality control and APAC fulfilment.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5d4cc3e e-flex e-con-boxed e-con e-parent\" data-id=\"5d4cc3e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3188879 elementor-cta--skin-cover elementor-widget elementor-widget-call-to-action\" data-id=\"3188879\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta\">\n\t\t\t\t\t<div class=\"elementor-cta__bg-wrapper\">\n\t\t\t\t<div class=\"elementor-cta__bg elementor-bg\" style=\"background-image: url(https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/07\/IP-Licensed-Merchandise-call-to-action-background-1-1024x683.jpg);\" role=\"img\" aria-label=\"IP-Licensed-Merchandise-call-to-action-background\"><\/div>\n\t\t\t\t<div class=\"elementor-cta__bg-overlay\"><\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h2 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tReady to build your next campaign?\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tLeverage our expertise in IP licensing and collectible merchandise\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__button-wrapper elementor-cta__content-item elementor-content-item \">\n\t\t\t\t\t<a class=\"elementor-cta__button elementor-button elementor-size-\" href=\"https:\/\/dtcworld.com\/my\/contact-us\/\" target=\"_blank\">\n\t\t\t\t\t\tTalk to us!\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8ecd1d9 e-flex e-con-boxed e-con e-parent\" data-id=\"8ecd1d9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-be5fb4f elementor-widget elementor-widget-text-editor\" data-id=\"be5fb4f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><span style=\"color: #e83e4c;\">Read more\u00a0<span style=\"color: #19142e;\">BLOGS<\/span><\/span><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fef071c elementor-posts--align-left elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-widget elementor-widget-posts\" data-id=\"fef071c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:22,&quot;sizes&quot;:[]},&quot;classic_columns&quot;:&quot;3&quot;,&quot;classic_columns_tablet&quot;:&quot;2&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-38269 post type-post status-publish format-standard has-post-thumbnail hentry category-blogs tag-anime-ip tag-character-merchandise-malaysia tag-collectible-merchandise tag-ip-licensing-malaysia tag-licensed-merchandise-malaysia\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/dtcworld.com\/my\/ip-licensing-trends-july-2026\/\" tabindex=\"-1\" target=&quot;_blank&quot;>\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"403\" src=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/07\/APAC-IP-Licensing-Trends-July-2026-How-Anime-IPs-Are-Winning-Attention-768x403.jpg\" class=\"attachment-medium_large size-medium_large wp-image-38271\" alt=\"APAC IP Licensing Trends-July 2026 How Anime IPs Are Winning Attention\" srcset=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/07\/APAC-IP-Licensing-Trends-July-2026-How-Anime-IPs-Are-Winning-Attention-768x403.jpg 768w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/07\/APAC-IP-Licensing-Trends-July-2026-How-Anime-IPs-Are-Winning-Attention-300x158.jpg 300w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/07\/APAC-IP-Licensing-Trends-July-2026-How-Anime-IPs-Are-Winning-Attention-1024x538.jpg 1024w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/07\/APAC-IP-Licensing-Trends-July-2026-How-Anime-IPs-Are-Winning-Attention-1536x806.jpg 1536w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/07\/APAC-IP-Licensing-Trends-July-2026-How-Anime-IPs-Are-Winning-Attention-scaled.jpg 2048w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/07\/APAC-IP-Licensing-Trends-July-2026-How-Anime-IPs-Are-Winning-Attention-600x315.jpg 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/dtcworld.com\/my\/ip-licensing-trends-july-2026\/\" target=&quot;_blank&quot;>\n\t\t\t\tAPAC IP Licensing Trends \u2014 July 2026: How Anime IPs Are Winning Attention\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-35299 post type-post status-publish format-standard has-post-thumbnail hentry category-blogs tag-brand-ip tag-corporate-gifts-malaysia tag-corporate-gifts-singapore tag-corporate-gifts-vietnam tag-gift-with-purchase tag-licensed-character-merchandise tag-promotional-merchandise-apac\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/dtcworld.com\/my\/ip-vs-licensing-brand-merchandise\/\" tabindex=\"-1\" target=&quot;_blank&quot;>\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"403\" src=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/10\/In-house-IP-vs-Licensed-IP-brand-merchandise-strategy_option-1-768x403.jpg\" class=\"attachment-medium_large size-medium_large wp-image-35330\" alt=\"In-house IP vs Licensed IP brand merchandise strategy\" srcset=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/10\/In-house-IP-vs-Licensed-IP-brand-merchandise-strategy_option-1-768x403.jpg 768w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/10\/In-house-IP-vs-Licensed-IP-brand-merchandise-strategy_option-1-300x158.jpg 300w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/10\/In-house-IP-vs-Licensed-IP-brand-merchandise-strategy_option-1-1024x538.jpg 1024w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/10\/In-house-IP-vs-Licensed-IP-brand-merchandise-strategy_option-1-1536x806.jpg 1536w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/10\/In-house-IP-vs-Licensed-IP-brand-merchandise-strategy_option-1-600x315.jpg 600w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/10\/In-house-IP-vs-Licensed-IP-brand-merchandise-strategy_option-1.jpg 1800w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/dtcworld.com\/my\/ip-vs-licensing-brand-merchandise\/\" target=&quot;_blank&quot;>\n\t\t\t\tIn-House IP vs. IP Licensing: Which Works Better for Your Brand Merchandise Strategy\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-16076 post type-post status-publish format-standard has-post-thumbnail hentry category-blogs tag-license-character tag-licensed-characters tag-licensed-merchandise tag-tom-jerry\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/dtcworld.com\/my\/when-tom-chases-jerry-unleash-the-whirlwind-power-of-licensed-merchandise\/\" tabindex=\"-1\" target=&quot;_blank&quot;>\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"432\" src=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2024\/06\/Tom_and_Jerry_featured_blog_image_1920x1080_20240517101049-768x432.jpg\" class=\"attachment-medium_large size-medium_large wp-image-16077\" alt=\"Tom_and_Jerry\" srcset=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2024\/06\/Tom_and_Jerry_featured_blog_image_1920x1080_20240517101049-768x432.jpg 768w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2024\/06\/Tom_and_Jerry_featured_blog_image_1920x1080_20240517101049-300x169.jpg 300w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2024\/06\/Tom_and_Jerry_featured_blog_image_1920x1080_20240517101049-1024x576.jpg 1024w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2024\/06\/Tom_and_Jerry_featured_blog_image_1920x1080_20240517101049-600x338.jpg 600w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2024\/06\/Tom_and_Jerry_featured_blog_image_1920x1080_20240517101049.jpg 1280w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/dtcworld.com\/my\/when-tom-chases-jerry-unleash-the-whirlwind-power-of-licensed-merchandise\/\" target=&quot;_blank&quot;>\n\t\t\t\tWhen Tom Chases Jerry: Unleash the Whirlwind Power of Licensed Merchandise\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>APAC IP Licensing Trends \u2014 August 2026 Across APAC, internet culture is moving from social feeds into physical retail. Characters<\/p>\n","protected":false},"author":4,"featured_media":38882,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[51],"tags":[1746,2353,1590,2354,2355],"class_list":["post-38884","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogs","tag-collectible-merchandise","tag-gen-z-marketing","tag-licensed-character-merchandise","tag-retail-activation","tag-unhinged-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Unhinged Marketing: From Memes to Licensed Merchandise - DTC World<\/title>\n<meta name=\"description\" content=\"Unhinged marketing is moving from social feeds to stores. 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