{"id":38269,"date":"2026-07-07T20:43:05","date_gmt":"2026-07-07T12:43:05","guid":{"rendered":"https:\/\/dtcworld.com\/my\/?p=38269"},"modified":"2026-07-07T20:57:03","modified_gmt":"2026-07-07T12:57:03","slug":"ip-licensing-trends-july-2026","status":"publish","type":"post","link":"https:\/\/dtcworld.com\/my\/ip-licensing-trends-july-2026\/","title":{"rendered":"APAC IP Licensing Trends \u2014 July 2026: How Anime IPs Are Winning Attention"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"38269\" class=\"elementor elementor-38269\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3273fd8 e-flex e-con-boxed e-con e-parent\" data-id=\"3273fd8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c7cda51 elementor-widget elementor-widget-text-editor\" data-id=\"c7cda51\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>July 2026 -IP Newsletter<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-96b7f3f elementor-widget elementor-widget-text-editor\" data-id=\"96b7f3f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In this month&#8217;s edition of <b>APAC IP Licensing Trends<\/b>, we explore how brands are moving beyond broad awareness to create campaigns that resonate with highly engaged fan communities. From anime collaborations that turn everyday purchases into collectible experiences to upcoming IP opportunities worth planning for, this edition highlights what marketers can learn from some of the region&#8217;s most talked-about campaigns.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cfaadf7 e-flex e-con-boxed e-con e-parent\" data-id=\"cfaadf7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4397cd8 elementor-widget elementor-widget-heading\" data-id=\"4397cd8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Featured Campaign<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29ba95f elementor-widget elementor-widget-heading\" data-id=\"29ba95f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Demon Slayer \u00d7 Luckin Coffee: Turning Everyday Purchases into Collectible Experiences<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-811d953 elementor-widget elementor-widget-image\" data-id=\"811d953\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"633\" src=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/07\/Demon-Slayer-x-Luckin-Coffee-campagin-in-China-v1-1024x633.jpg\" class=\"attachment-large size-large wp-image-38272\" alt=\"Demon Slayer x Luckin Coffee campagin in China\" srcset=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/07\/Demon-Slayer-x-Luckin-Coffee-campagin-in-China-v1-1024x633.jpg 1024w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/07\/Demon-Slayer-x-Luckin-Coffee-campagin-in-China-v1-300x186.jpg 300w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/07\/Demon-Slayer-x-Luckin-Coffee-campagin-in-China-v1-768x475.jpg 768w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/07\/Demon-Slayer-x-Luckin-Coffee-campagin-in-China-v1-600x371.jpg 600w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/07\/Demon-Slayer-x-Luckin-Coffee-campagin-in-China-v1.jpg 1316w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">source: Rednote<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa73dc8 elementor-widget elementor-widget-text-editor\" data-id=\"fa73dc8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>One of the most talked-about IP collaborations this year was the <b>Demon Slayer \u00d7 Luckin Coffee<\/b> campaign in China. Rather than relying on a simple character collaboration, the campaign combined exclusive merchandise, digital participation mechanics and <a href=\"https:\/\/dtcworld.com\/my\/100plus-pop-mart-kubo-merchandise\/\" target=\"_blank\" rel=\"noopener\">limited-edition collectibles<\/a> to encourage repeat purchases and sustained engagement.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0960a8e e-con-full e-flex e-con e-child\" data-id=\"0960a8e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-eeaa103 e-con-full e-flex e-con e-child\" data-id=\"eeaa103\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9b6e416 elementor-widget elementor-widget-image\" data-id=\"9b6e416\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"http:\/\/xhslink.com\/o\/AhCLApFVSsr\" target=\"_blank\" rel=\"nofollow\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"438\" height=\"772\" src=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/07\/Demon-Slayer-x-Luckin-Coffee-merchandise-unboxing-v1.jpg\" class=\"attachment-large size-large wp-image-38273\" alt=\"unboxing Demon Slayer x Luckin Coffee merchandise\" srcset=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/07\/Demon-Slayer-x-Luckin-Coffee-merchandise-unboxing-v1.jpg 438w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/07\/Demon-Slayer-x-Luckin-Coffee-merchandise-unboxing-v1-170x300.jpg 170w\" sizes=\"(max-width: 438px) 100vw, 438px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">The Demon Slayer collaboration generated 2.5 times more interaction on Luckin's official Rednote accoun, compared to the current World Cup campaign.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ec8bb77 e-con-full e-flex e-con e-child\" data-id=\"ec8bb77\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d3ddc8f elementor-widget elementor-widget-image\" data-id=\"d3ddc8f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"http:\/\/xhslink.com\/o\/5sX2vBvQxDD\" target=\"_blank\" rel=\"nofollow\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"890\" height=\"717\" src=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/07\/Demon-Slayer-x-Luckin-Coffee-merchandise-v1.jpg\" class=\"attachment-large size-large wp-image-38274\" alt=\"Demon Slayer x Luckin Coffee merchandise\" srcset=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/07\/Demon-Slayer-x-Luckin-Coffee-merchandise-v1.jpg 890w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/07\/Demon-Slayer-x-Luckin-Coffee-merchandise-v1-300x242.jpg 300w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/07\/Demon-Slayer-x-Luckin-Coffee-merchandise-v1-768x619.jpg 768w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/07\/Demon-Slayer-x-Luckin-Coffee-merchandise-v1-600x483.jpg 600w\" sizes=\"(max-width: 890px) 100vw, 890px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">sources: Rednote<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-740ef11 elementor-widget elementor-widget-text-editor\" data-id=\"740ef11\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"background-color: rgba(255, 255, 255, 0); font-style: inherit; font-weight: inherit;\">Consumers unlocked merchandise and campaign rewards through a structured participation journey, transforming an everyday coffee purchase into a collectible experience. The campaign generated significantly higher engagement on social media, demonstrating how the right IP, combined with a well-designed merchandise strategy, can create strong consumer interest beyond the initial product launch.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2bae608 elementor-widget elementor-widget-heading\" data-id=\"2bae608\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Why it matters<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-79af797 elementor-widget elementor-widget-text-editor\" data-id=\"79af797\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Many brands still treat <a href=\"https:\/\/dtcworld.com\/my\/licensed-character-merchandise\/\" target=\"_blank\" rel=\"noopener\">licensed merchandise<\/a> as an add-on to a promotion. This campaign demonstrates a different approach \u2014 using merchandise as the <a href=\"https:\/\/dtcworld.com\/my\/blind-box-campaign-mechanic-sea-brand-marketers\/\" target=\"_blank\" rel=\"noopener\"><b>campaign mechanic<\/b><\/a> rather than simply the campaign reward.<\/p><p>The combination of exclusive merchandise, limited availability and digital participation encouraged consumers to return, collect and share their experiences, extending engagement beyond a single purchase.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9f221d7 elementor-widget elementor-widget-heading\" data-id=\"9f221d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What brands can take away<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa3b37d elementor-widget elementor-widget-text-editor\" data-id=\"fa3b37d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>Choose an IP that resonates with your target audience<\/strong>, not simply the most recognisable character.<\/li><li><strong>Use exclusive merchandise to encourage participation<\/strong> rather than treating it as a standard giveaway.<\/li><li><strong>Design campaign mechanics that reward repeat interaction<\/strong>, such as collectibles, redemption programmes or digital unlocks.<\/li><li><strong>Create opportunities for consumers to share their collections<\/strong>, helping to amplify the campaign organically.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8df5482 e-flex e-con-boxed e-con e-parent\" data-id=\"8df5482\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-836c967 elementor-widget elementor-widget-heading\" data-id=\"836c967\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Trend Insight<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7aaa8ce elementor-widget elementor-widget-heading\" data-id=\"7aaa8ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Anime IP Is Becoming a Mainstream Marketing Platform<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a68ec4 elementor-widget elementor-widget-text-editor\" data-id=\"1a68ec4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Anime is no longer limited to entertainment or specialist fan communities. It has become a commercially attractive <a href=\"https:\/\/dtcworld.com\/my\/ip-vs-licensing-brand-merchandise\/\" target=\"_blank\" rel=\"noopener\">licensing category<\/a> for brands across multiple industries, from food and beverage to beauty, retail and lifestyle products.<\/p><p>What makes anime IP particularly effective is its ability to combine passionate fan engagement with merchandise that consumers genuinely want to collect. When supported by a well-designed campaign mechanic, the right IP can encourage repeat purchases, social sharing and stronger brand participation.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c8f581d e-grid e-con-full e-con e-child\" data-id=\"c8f581d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d0c93db elementor-widget elementor-widget-image\" data-id=\"d0c93db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"488\" height=\"491\" src=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/07\/Popeyes-x-One-Piece-merchandise.png\" class=\"attachment-large size-large wp-image-38275\" alt=\"Popeyes x One Piece merchandise\" srcset=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/07\/Popeyes-x-One-Piece-merchandise.png 488w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/07\/Popeyes-x-One-Piece-merchandise-298x300.png 298w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/07\/Popeyes-x-One-Piece-merchandise-150x150.png 150w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/07\/Popeyes-x-One-Piece-merchandise-100x100.png 100w\" sizes=\"(max-width: 488px) 100vw, 488px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">credit: One Piece Merch News<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ebfcadb elementor-widget elementor-widget-image\" data-id=\"ebfcadb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.tiktok.com\/@uncuthq\/video\/7628351449621187854\" target=\"_blank\" rel=\"nofollow\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"518\" height=\"701\" src=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/07\/Speed-trying-out-Popeyes-x-One-Piece-menu.jpg\" class=\"attachment-large size-large wp-image-38276\" alt=\"The One Piece \u00d7 Popeyes campaign gained strong organic attention, with creators like IShowSpeed sharing the experience with fans.\" srcset=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/07\/Speed-trying-out-Popeyes-x-One-Piece-menu.jpg 518w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/07\/Speed-trying-out-Popeyes-x-One-Piece-menu-222x300.jpg 222w\" sizes=\"(max-width: 518px) 100vw, 518px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">The One Piece \u00d7 Popeyes campaign gained strong organic attention, with creators like IShowSpeed sharing the experience with fans. Credit: uncuthq TikTok<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-456783c elementor-widget elementor-widget-text-editor\" data-id=\"456783c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A recent example is Popeyes&#8217; first collaboration with <b>One Piece<\/b>. Rather than functioning as a traditional meal promotion, the campaign generated widespread consumer attention, with merchandise selling out quickly and attracting significant discussion across social media. The collaboration even prompted influencers and creators to actively seek out the promotional items, further amplifying its visibility.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9c3d6e8 elementor-widget elementor-widget-heading\" data-id=\"9c3d6e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Why it matters<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-751dafb elementor-widget elementor-widget-text-editor\" data-id=\"751dafb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The success of anime collaborations is not driven by popularity alone. Strong fan communities are more willing to participate in promotions, collect exclusive merchandise and share their experiences online, extending the campaign&#8217;s reach beyond paid advertising.<\/p><p>For brands, this creates an opportunity to combine licensed merchandise with campaign mechanics that encourage repeat purchases, social sharing and ongoing engagement.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-85c0fd3 elementor-widget elementor-widget-heading\" data-id=\"85c0fd3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What brands can take away<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c7799f elementor-widget elementor-widget-text-editor\" data-id=\"1c7799f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Consider anime IP alongside traditional licensed characters when planning future campaigns.<\/li><li>Design merchandise that consumers want to collect rather than simply receive.<\/li><li>Create campaign mechanics that encourage repeat participation.<\/li><li>Choose IP based on audience fit, not just overall brand awareness.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-626d38f e-flex e-con-boxed e-con e-parent\" data-id=\"626d38f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1b9bbaa elementor-widget elementor-widget-heading\" data-id=\"1b9bbaa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">IP Opportunity Calendar<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1527fab elementor-widget elementor-widget-text-editor\" data-id=\"1527fab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Several upcoming IPs present opportunities for brands planning campaigns over the next 12\u201318 months. While release dates are useful, the more important consideration is <b>how each IP aligns with your target audience, campaign objective and merchandise strategy.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a55f548 e-flex e-con-boxed e-con e-parent\" data-id=\"a55f548\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f15c6ed elementor-widget elementor-widget-heading\" data-id=\"f15c6ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Demon Slayer<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b660456 e-con-full e-flex e-con e-child\" data-id=\"b660456\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-98c6c17 e-con-full e-flex e-con e-child\" data-id=\"98c6c17\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6b3f0c7 elementor-widget elementor-widget-image\" data-id=\"6b3f0c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"810\" src=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/07\/Demon-Slayer-anime-v1.jpg\" class=\"attachment-large size-large wp-image-38277\" alt=\"Demon Slayer anime\" srcset=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/07\/Demon-Slayer-anime-v1.jpg 600w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/07\/Demon-Slayer-anime-v1-222x300.jpg 222w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">image: demonslayer-anime.com<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1af7d79 e-con-full e-flex e-con e-child\" data-id=\"1af7d79\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ba3e445 elementor-widget elementor-widget-text-editor\" data-id=\"ba3e445\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Best For<\/strong><br \/>Retail, FMCG &amp; Collectible Campaigns<\/p><p><strong>Why It Matters<\/strong><br \/>The second <b>Infinity Castle<\/b> film is expected to release in <b>early to mid-2027<\/b>, making it a timely IP for brands planning campaigns in advance. The first film achieved exceptional box office performance, outperforming many major Hollywood action releases, while maintaining a remarkably <b>balanced 50:50 male-to-female audience<\/b>. This broad appeal makes Demon Slayer suitable for campaigns targeting both collectors and mainstream consumers.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-96c1040 elementor-widget elementor-widget-image\" data-id=\"96c1040\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"557\" src=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/07\/Demon-Slayer-merchandise-1-scaled-1-1024x557.jpg\" class=\"attachment-large size-large wp-image-38278\" alt=\"Demon Slayer collectible merchandise\" srcset=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/07\/Demon-Slayer-merchandise-1-scaled-1-1024x557.jpg 1024w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/07\/Demon-Slayer-merchandise-1-scaled-1-300x163.jpg 300w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/07\/Demon-Slayer-merchandise-1-scaled-1-768x418.jpg 768w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/07\/Demon-Slayer-merchandise-1-scaled-1-1536x836.jpg 1536w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/07\/Demon-Slayer-merchandise-1-scaled-1-600x326.jpg 600w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/07\/Demon-Slayer-merchandise-1-scaled-1.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">image: (left) PR Times JP \/ (right) Team Liquid<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f0bfe3f e-con-full e-flex e-con e-child\" data-id=\"f0bfe3f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-7d19386 e-con-full e-flex e-con e-child\" data-id=\"7d19386\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b057a5b elementor-widget elementor-widget-text-editor\" data-id=\"b057a5b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Campaign Opportunities<\/strong><\/p><ul><li>Collectible merchandise<\/li><li>Limited-edition packaging<\/li><li>Retail redemption campaigns<\/li><li>Event activations<\/li><li>Gift-with-purchase promotions<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-21b1c75 e-con-full e-flex e-con e-child\" data-id=\"21b1c75\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-047bbc5 elementor-widget elementor-widget-image\" data-id=\"047bbc5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"726\" src=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/07\/Demon-Slayer-merchandise-2-1024x726.jpg\" class=\"attachment-large size-large wp-image-38279\" alt=\"Demon Slayer collectible merchandise\" srcset=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/07\/Demon-Slayer-merchandise-2-1024x726.jpg 1024w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/07\/Demon-Slayer-merchandise-2-300x213.jpg 300w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/07\/Demon-Slayer-merchandise-2-768x545.jpg 768w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/07\/Demon-Slayer-merchandise-2-600x426.jpg 600w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/07\/Demon-Slayer-merchandise-2.jpg 1321w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">image: Amazon<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-08b951c elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"08b951c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b8f249d e-flex e-con-boxed e-con e-parent\" data-id=\"b8f249d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-636395a elementor-widget elementor-widget-heading\" data-id=\"636395a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">\ud83c\udf3f Frieren<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e480b29 e-con-full e-flex e-con e-child\" data-id=\"e480b29\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-1250c2e e-con-full e-flex e-con e-child\" data-id=\"1250c2e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cf2360c elementor-widget elementor-widget-image\" data-id=\"cf2360c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"666\" height=\"849\" src=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/07\/Frieren-anime.jpg\" class=\"attachment-large size-large wp-image-38280\" alt=\"Frieren anime\" srcset=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/07\/Frieren-anime.jpg 666w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/07\/Frieren-anime-235x300.jpg 235w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/07\/Frieren-anime-600x765.jpg 600w\" sizes=\"(max-width: 666px) 100vw, 666px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">image: IMDb.com<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-21e3883 e-con-full e-flex e-con e-child\" data-id=\"21e3883\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e10d0ed elementor-widget elementor-widget-text-editor\" data-id=\"e10d0ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Best For<\/strong><br \/>Beauty, Wellness &amp; Lifestyle Campaigns<\/p><p><strong>Why It Matters<\/strong><br \/>With <strong>Season 3 expected in Q3 2027<\/strong> and ranked the<strong> #1 anime of 2026<\/strong>, Frieren has become one of the fastest-growing anime franchises among <strong>older Gen Z and Millennials (ages 20\u201340)<\/strong>. Its themes of <strong>time, legacy and personal growt<\/strong>h resonate strongly with working adults, making it a natural fit for brands focused on beauty, wellness and premium lifestyle experiences.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cbb4d3e elementor-widget elementor-widget-image\" data-id=\"cbb4d3e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"415\" src=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/07\/Frieren-merchandise-scaled-1-1024x415.jpg\" class=\"attachment-large size-large wp-image-38281\" alt=\"Frieren merchandise\" srcset=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/07\/Frieren-merchandise-scaled-1-1024x415.jpg 1024w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/07\/Frieren-merchandise-scaled-1-300x122.jpg 300w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/07\/Frieren-merchandise-scaled-1-768x311.jpg 768w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/07\/Frieren-merchandise-scaled-1-1536x623.jpg 1536w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/07\/Frieren-merchandise-scaled-1-600x243.jpg 600w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/07\/Frieren-merchandise-scaled-1.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">image (fr left to right):  Dubby \/ Anime Trending \/ Oh Gatcha<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0b2217c elementor-widget elementor-widget-text-editor\" data-id=\"0b2217c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Campaign Opportunities<\/strong><\/p><ul><li>Beauty gift-with-purchase campaigns<\/li><li>Botanical and nature-inspired merchandise<\/li><li>Premium lifestyle collections<\/li><li>Wellness and self-care promotions<\/li><li>Loyalty and membership rewards<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a052d1 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"4a052d1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a0704c6 e-flex e-con-boxed e-con e-parent\" data-id=\"a0704c6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-286be28 elementor-widget elementor-widget-heading\" data-id=\"286be28\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">\ud83c\udfd0 Haikyuu<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-174a9d2 e-con-full e-flex e-con e-child\" data-id=\"174a9d2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-a13002a e-con-full e-flex e-con e-child\" data-id=\"a13002a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-67921ac elementor-widget elementor-widget-image\" data-id=\"67921ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"506\" height=\"405\" src=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/07\/Haikyuu-anime.jpg\" class=\"attachment-large size-large wp-image-38282\" alt=\"Haikyu!! anime\" srcset=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/07\/Haikyuu-anime.jpg 506w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/07\/Haikyuu-anime-300x240.jpg 300w\" sizes=\"(max-width: 506px) 100vw, 506px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">image: Tri-Color Times<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7a58931 e-con-full e-flex e-con e-child\" data-id=\"7a58931\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-d9a42d8 e-con-full e-flex e-con e-child\" data-id=\"d9a42d8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1cb7578 elementor-widget elementor-widget-text-editor\" data-id=\"1cb7578\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Best For<\/strong><br \/>Youth, Sports &amp; Lifestyle Campaigns<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-52e493f e-con-full e-flex e-con e-child\" data-id=\"52e493f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e866bc5 elementor-widget elementor-widget-text-editor\" data-id=\"e866bc5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Why It Matters<\/strong><\/p><p>With <b>Haikyu!! VS The Little Giant<\/b> expected in <b>mid-2027<\/b>, the franchise continues to build on the success of its previous film, which performed on par with major anime blockbusters such as Demon Slayer and Jujutsu Kaisen. Its audience is predominantly <b>Gen Z and young Millennial women (ages 16\u201332)<\/b>, making it an attractive IP for brands targeting younger consumers through sports, lifestyle and community-driven campaigns.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-78046bb elementor-widget elementor-widget-image\" data-id=\"78046bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"506\" src=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/07\/Haikyuu-merchandise-scaled-1-1024x506.jpg\" class=\"attachment-large size-large wp-image-38283\" alt=\"Haikyuu merchandise\" srcset=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/07\/Haikyuu-merchandise-scaled-1-1024x506.jpg 1024w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/07\/Haikyuu-merchandise-scaled-1-300x148.jpg 300w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/07\/Haikyuu-merchandise-scaled-1-768x379.jpg 768w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/07\/Haikyuu-merchandise-scaled-1-1536x758.jpg 1536w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/07\/Haikyuu-merchandise-scaled-1-600x296.jpg 600w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/07\/Haikyuu-merchandise-scaled-1.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">image (fr left to right): Kawaii Limited Shop \/ Amazon \/ Noon <\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e93672a e-con-full e-flex e-con e-child\" data-id=\"e93672a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-ee0f950 e-con-full e-flex e-con e-child\" data-id=\"ee0f950\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a818c4c elementor-widget elementor-widget-text-editor\" data-id=\"a818c4c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Campaign Opportunities<\/strong><\/p><ul><li>Sports and lifestyle merchandise<\/li><li>Team-themed collectibles<\/li><li>Campus and youth activations<\/li><li>Limited-edition promotional merchandise<\/li><li>Retail redemption campaigns<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6dd46b7 e-con-full e-flex e-con e-child\" data-id=\"6dd46b7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-361924e elementor-widget elementor-widget-image\" data-id=\"361924e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"454\" height=\"454\" src=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/07\/Anime-Haikyuu-Acrylic-Stand.jpg\" class=\"attachment-large size-large wp-image-38284\" alt=\"Anime Haikyuu!! Acrylic Stand\" srcset=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/07\/Anime-Haikyuu-Acrylic-Stand.jpg 454w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/07\/Anime-Haikyuu-Acrylic-Stand-300x300.jpg 300w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/07\/Anime-Haikyuu-Acrylic-Stand-150x150.jpg 150w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/07\/Anime-Haikyuu-Acrylic-Stand-100x100.jpg 100w\" sizes=\"(max-width: 454px) 100vw, 454px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">image: Shopee<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bf9fc43 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"bf9fc43\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-48e7959 e-flex e-con-boxed e-con e-parent\" data-id=\"48e7959\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8fc6619 elementor-widget elementor-widget-heading\" data-id=\"8fc6619\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">\u2620\ufe0f One Piece<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d8f874d e-con-full e-flex e-con e-child\" data-id=\"d8f874d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-6cece45 e-con-full e-flex e-con e-child\" data-id=\"6cece45\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ac1023d elementor-widget elementor-widget-image\" data-id=\"ac1023d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"403\" height=\"570\" src=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/07\/One-Piece-anime.jpg\" class=\"attachment-large size-large wp-image-38285\" alt=\"One Piece anime\" srcset=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/07\/One-Piece-anime.jpg 403w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/07\/One-Piece-anime-212x300.jpg 212w\" sizes=\"(max-width: 403px) 100vw, 403px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">image: Fandom<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-63a406c e-con-full e-flex e-con e-child\" data-id=\"63a406c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d88a4ca elementor-widget elementor-widget-text-editor\" data-id=\"d88a4ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Best For<\/strong><br \/>Retail, QSR &amp; Collectible Campaigns<\/p><p><strong>Why It Matters<\/strong><br \/>With an <b>animated LEGO One Piece project launching in September 2026<\/b>, a highly successful live-action adaptation, and <b>Season 3 expected in Q2 2027<\/b>, One Piece continues to expand beyond anime into mainstream entertainment. Its broad, multi-generational appeal makes it one of the most commercially active licensed IPs for retail, food &amp; beverage and promotional campaigns.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-50e5a82 e-con-full e-flex e-con e-child\" data-id=\"50e5a82\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-adb74ec e-con-full e-flex e-con e-child\" data-id=\"adb74ec\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-42ad2da elementor-widget elementor-widget-image\" data-id=\"42ad2da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/07\/One-Piece-merchandise-1-1024x1024.jpg\" class=\"attachment-large size-large wp-image-38286\" alt=\"One Piece anime merchandise\" srcset=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/07\/One-Piece-merchandise-1-1024x1024.jpg 1024w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/07\/One-Piece-merchandise-1-300x300.jpg 300w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/07\/One-Piece-merchandise-1-150x150.jpg 150w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/07\/One-Piece-merchandise-1-768x769.jpg 768w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/07\/One-Piece-merchandise-1-600x600.jpg 600w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/07\/One-Piece-merchandise-1-100x100.jpg 100w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/07\/One-Piece-merchandise-1.jpg 1358w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">image: One Piece Base shop<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cdc7f47 e-con-full e-flex e-con e-child\" data-id=\"cdc7f47\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-89a321f e-con-full e-flex e-con e-child\" data-id=\"89a321f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ee8a4f6 elementor-widget elementor-widget-text-editor\" data-id=\"ee8a4f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Campaign Opportunities<\/strong><\/p><ul><li>Collectible merchandise<\/li><li>Food &amp; beverage collaborations<\/li><li>Limited-edition packaging<\/li><li>Loyalty and redemption programmes<\/li><li>Experiential retail activations<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-19ce168 e-con-full e-flex e-con e-child\" data-id=\"19ce168\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-89b9acb elementor-widget elementor-widget-image\" data-id=\"89b9acb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"503\" src=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/07\/One-Piece-merchandise-2-1024x503.jpg\" class=\"attachment-large size-large wp-image-38287\" alt=\"One Piece merchandise\" srcset=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/07\/One-Piece-merchandise-2-1024x503.jpg 1024w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/07\/One-Piece-merchandise-2-300x147.jpg 300w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/07\/One-Piece-merchandise-2-768x377.jpg 768w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/07\/One-Piece-merchandise-2-1536x754.jpg 1536w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/07\/One-Piece-merchandise-2-600x295.jpg 600w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/07\/One-Piece-merchandise-2.jpg 1766w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">image: One Piece Base Shop<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1cad8af e-flex e-con-boxed e-con e-parent\" data-id=\"1cad8af\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-320b21d elementor-widget elementor-widget-heading\" data-id=\"320b21d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What This Means for Marketers<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4310a07 elementor-widget elementor-widget-text-editor\" data-id=\"4310a07\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>\ud83c\udf8c Anime IP is moving into the marketing mainstream.<\/strong><\/p><p>Once associated primarily with entertainment, anime is now becoming a powerful platform for retail, FMCG, food &amp; beverage and lifestyle campaigns. Brands are increasingly using anime collaborations to connect with highly engaged fan communities and create merchandise consumers genuinely want to collect.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-292184c elementor-widget elementor-widget-text-editor\" data-id=\"292184c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>\ud83c\udf81 Merchandise is becoming part of the campaign experience.<\/strong><\/p><p>Rather than acting as a simple giveaway, exclusive and collectible merchandise is increasingly being used to encourage participation, repeat purchases and social sharing.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-376f509 elementor-widget elementor-widget-text-editor\" data-id=\"376f509\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/17.0.2\/svg\/1f3af.svg\" alt=\"\ud83c\udfaf\" \/> Audience fit matters more than broad awareness.<\/strong><\/p><p>The most effective campaigns aren&#8217;t necessarily built around the most recognisable characters. They succeed by matching the <b>right IP<\/b> with the <b>right audience<\/b> and designing campaign mechanics that create excitement and engagement.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-023b1a5 e-flex e-con-boxed e-con e-parent\" data-id=\"023b1a5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a2c9e9a elementor-cta--skin-cover elementor-widget elementor-widget-call-to-action\" data-id=\"a2c9e9a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta\">\n\t\t\t\t\t<div class=\"elementor-cta__bg-wrapper\">\n\t\t\t\t<div class=\"elementor-cta__bg elementor-bg\" style=\"background-image: url(https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/07\/IP-Licensed-Merchandise-call-to-action-background-1-1024x683.jpg);\" role=\"img\" aria-label=\"IP-Licensed-Merchandise-call-to-action-background\"><\/div>\n\t\t\t\t<div class=\"elementor-cta__bg-overlay\"><\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h2 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tReady to build your next campaign in Malaysia?\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tLeverage our expertise in IP licensing and collectible merchandise\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__button-wrapper elementor-cta__content-item elementor-content-item \">\n\t\t\t\t\t<a class=\"elementor-cta__button elementor-button elementor-size-\" href=\"https:\/\/dtcworld.com\/my\/contact-us\/\" target=\"_blank\">\n\t\t\t\t\t\tTalk to us!\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d6d6aa0 e-flex e-con-boxed e-con e-parent\" data-id=\"d6d6aa0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-60bf838 elementor-widget elementor-widget-text-editor\" data-id=\"60bf838\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><span style=\"color: #e83e4c;\">Read more\u00a0<span style=\"color: #19142e;\">BLOGS<\/span><\/span><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-753407a elementor-posts--align-left elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-widget elementor-widget-posts\" data-id=\"753407a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:22,&quot;sizes&quot;:[]},&quot;classic_columns&quot;:&quot;3&quot;,&quot;classic_columns_tablet&quot;:&quot;2&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-38269 post type-post status-publish format-standard has-post-thumbnail hentry category-blogs tag-anime-ip tag-character-merchandise-malaysia tag-collectible-merchandise tag-ip-licensing-malaysia tag-licensed-merchandise-malaysia\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/dtcworld.com\/my\/ip-licensing-trends-july-2026\/\" tabindex=\"-1\" target=&quot;_blank&quot;>\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"403\" src=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/07\/APAC-IP-Licensing-Trends-July-2026-How-Anime-IPs-Are-Winning-Attention-768x403.jpg\" class=\"attachment-medium_large size-medium_large wp-image-38271\" alt=\"APAC IP Licensing Trends-July 2026 How Anime IPs Are Winning Attention\" srcset=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/07\/APAC-IP-Licensing-Trends-July-2026-How-Anime-IPs-Are-Winning-Attention-768x403.jpg 768w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/07\/APAC-IP-Licensing-Trends-July-2026-How-Anime-IPs-Are-Winning-Attention-300x158.jpg 300w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/07\/APAC-IP-Licensing-Trends-July-2026-How-Anime-IPs-Are-Winning-Attention-1024x538.jpg 1024w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/07\/APAC-IP-Licensing-Trends-July-2026-How-Anime-IPs-Are-Winning-Attention-1536x806.jpg 1536w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/07\/APAC-IP-Licensing-Trends-July-2026-How-Anime-IPs-Are-Winning-Attention-scaled.jpg 2048w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/07\/APAC-IP-Licensing-Trends-July-2026-How-Anime-IPs-Are-Winning-Attention-600x315.jpg 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/dtcworld.com\/my\/ip-licensing-trends-july-2026\/\" target=&quot;_blank&quot;>\n\t\t\t\tAPAC IP Licensing Trends \u2014 July 2026: How Anime IPs Are Winning Attention\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-38088 post type-post status-publish format-standard has-post-thumbnail hentry category-all category-gift-with-purchase category-showcase tag-baskin-robbins-malaysia tag-cny-merchandise-malaysia tag-custom-magnets-malaysia tag-gift-with-purchase-malaysia tag-promotional-merchandise-malaysia\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/dtcworld.com\/my\/custom-magnets-baskin-robbins-cny\/\" tabindex=\"-1\" target=&quot;_blank&quot;>\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"403\" src=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/06\/BaskinRobbins-CNY-magnets-768x403.jpg\" class=\"attachment-medium_large size-medium_large wp-image-38089\" alt=\"Baskin-Robbins CNY fridge magnets, a festive gift-with-purchase for shoppers in Malaysia\" srcset=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/06\/BaskinRobbins-CNY-magnets-768x403.jpg 768w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/06\/BaskinRobbins-CNY-magnets-300x158.jpg 300w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/06\/BaskinRobbins-CNY-magnets-1024x538.jpg 1024w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/06\/BaskinRobbins-CNY-magnets-1536x806.jpg 1536w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/06\/BaskinRobbins-CNY-magnets-scaled.jpg 2048w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/06\/BaskinRobbins-CNY-magnets-600x315.jpg 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/dtcworld.com\/my\/custom-magnets-baskin-robbins-cny\/\" target=&quot;_blank&quot;>\n\t\t\t\tCustom Magnets for Baskin-Robbins&#8217; Chinese New Year Campaign\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-38030 post type-post status-publish format-standard has-post-thumbnail hentry category-all category-design-innovation category-gift-with-purchase category-licensed-character category-regional-fulfilment category-showcase tag-100plus-pop-mart-malaysia tag-gwp-campaign-malaysia tag-kubo-merchandise-malaysia tag-licensed-ip-merchandise tag-promotional-merchandise-malaysia\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/dtcworld.com\/my\/100plus-pop-mart-kubo-merchandise\/\" tabindex=\"-1\" target=&quot;_blank&quot;>\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"403\" src=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/06\/100plus-POPMart-Kubo-collectible-merchandise-768x403.jpg\" class=\"attachment-medium_large size-medium_large wp-image-38031\" alt=\"KUBO campaign merchandise for the 100PLUS Go Grape launch in Malaysia \u5b89and Singapore\" srcset=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/06\/100plus-POPMart-Kubo-collectible-merchandise-768x403.jpg 768w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/06\/100plus-POPMart-Kubo-collectible-merchandise-300x158.jpg 300w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/06\/100plus-POPMart-Kubo-collectible-merchandise-1024x538.jpg 1024w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/06\/100plus-POPMart-Kubo-collectible-merchandise-1536x806.jpg 1536w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/06\/100plus-POPMart-Kubo-collectible-merchandise-600x315.jpg 600w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/06\/100plus-POPMart-Kubo-collectible-merchandise.jpg 1680w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/dtcworld.com\/my\/100plus-pop-mart-kubo-merchandise\/\" target=&quot;_blank&quot;>\n\t\t\t\t100PLUS x POP MART: The KUBO GWP Merchandise Collection\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>July 2026 -IP Newsletter In this month&#8217;s edition of APAC IP Licensing Trends, we explore how brands are moving beyond broad awareness to create campaigns that resonate with highly engaged fan communities. From anime collaborations that turn everyday purchases into collectible experiences to upcoming IP opportunities worth planning for, this edition highlights what marketers can learn from some of the region&#8217;s most talked-about campaigns. Featured Campaign Demon Slayer \u00d7 Luckin Coffee: Turning Everyday Purchases into Collectible Experiences source: Rednote One of the most talked-about IP collaborations this year was the Demon Slayer \u00d7 Luckin Coffee campaign in China. Rather than relying<\/p>\n","protected":false},"author":4,"featured_media":38271,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[51],"tags":[2333,2315,1746,2282,2283],"class_list":["post-38269","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogs","tag-anime-ip","tag-character-merchandise-malaysia","tag-collectible-merchandise","tag-ip-licensing-malaysia","tag-licensed-merchandise-malaysia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - 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