{"id":38030,"date":"2026-06-23T18:07:01","date_gmt":"2026-06-23T10:07:01","guid":{"rendered":"https:\/\/dtcworld.com\/my\/?p=38030"},"modified":"2026-06-23T18:07:21","modified_gmt":"2026-06-23T10:07:21","slug":"100plus-pop-mart-kubo-merchandise","status":"publish","type":"post","link":"https:\/\/dtcworld.com\/my\/100plus-pop-mart-kubo-merchandise\/","title":{"rendered":"100PLUS x POP MART: The KUBO GWP Merchandise Collection"},"content":{"rendered":"\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"KUBO\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Client<\/b><\/span><\/p><\/td>

100PLUS (Fraser & Neave)<\/p><\/td><\/tr>

Campaign<\/b><\/span><\/p><\/td>

100PLUS x POP MART \u2014 KUBO “Walks of Life”<\/td><\/tr>

Market(s)<\/b><\/span><\/p><\/td>

Malaysia & Singapore<\/span><\/p><\/td><\/tr>

Merchandise Type<\/b><\/span><\/p><\/td>

Licensed IP gift-with-purchase (GWP) merchandise, PR kits<\/p><\/td><\/tr>

DTC World\u2019s Role<\/b><\/span><\/p><\/td>

Merchandise design and conceptualisation, PR kit development and production, merchandise production, multi-market fulfilment.<\/p><\/td><\/tr><\/tbody><\/table>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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What We Delivered <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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To launch its new 100PLUS Go Grape Zero Sugar flavour, 100PLUS <\/b>partnered with POP MART <\/b>to create an exclusive KUBO collaboration<\/b> across Malaysia and Singapore.<\/p>

Different\u00a0licensed IP merchandise<\/a>\u00a0items were available via different retail channels, giving shoppers multiple opportunities to discover, redeem and collect the collectibles range throughout the campaign period.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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The 100PLUS x POP MART collection featured channel-exclusive KUBO merchandise<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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image: 100PLUS<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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DTC World<\/i><\/span> supported the campaign as the merchandise execution partner, overseeing <\/span>merchandise <\/i><\/span>design and <\/span>conceptualisation<\/i><\/span>, <\/span>production<\/i><\/span>, <\/span>quality control<\/i><\/span> and <\/span>fulfilment<\/i><\/span> across both markets.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Beyond the consumer-facing\u00a0GWP<\/a>\u00a0collection, DTC World also developed and supplied multiple PR kit<\/b> formats used for media, creator and trade seeding. These kits helped introduce the collaboration to content creators, generating unboxing content and social media exposure that amplified awareness of the campaign.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"Creator\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t
Creator unboxings in Malaysia helped extend awareness of the KUBO merchandise collection. Credits: aish.mha IG<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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PR kits seeded to creators in Singapore helped introduce the KUBO collection through social sharing. Credits: stellalalaxhx IG<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Merchandise Created<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Across Malaysia and Sinagpore, the IP merchandise<\/b> range included tote bags, foldable bags<\/a>, skateboard keychains, socks, shoe bags and collectible cushions.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Throughout the range, attention was placed on character execution, finishing quality and usability, ensuring the merchandise remained faithful to the licensed artwork while delivering products consumers would genuinely want to keep and use.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Partnering With DTC World<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Licensed IP campaigns require more than product production. Character execution, quality control and market-by-market fulfilment all need to come together to support a successful rollout.<\/p>

DTC World helps brands bring licensed merchandise programmes to market across APAC, supporting everything from merchandise design and development<\/a> to PR kits<\/a>, production, warehousing and regional fulfilment<\/a>. Whether the objective is a retail redemption campaign<\/b>, promotional launch<\/b> or IP collaboration<\/b>, our focus is on delivering merchandise that works<\/b> in the real world.<\/p>

Not Just Merch \u2014 Merch That Drives Engagement<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\tReady to Bring IP Magic to Your Campaign?\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\tLet\u2019s Create Custom Merchandise That Connects.\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\n\t\t\t\t\t\tContact DTC World\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Alternatively, you can explore our past\u00a0Showcase<\/a><\/em><\/strong>\u00a0<\/b><\/span>portfolio for more inspiration:\u00a0<\/h4>

\u00a0<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\"\"<\/div>\n\t\t<\/a>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tBodibreze PR Kit \u2013 Vintage Storybook Perfume Library\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t
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\"Isetan<\/div>\n\t\t<\/a>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tCollectible Bag Charms for Isetan KLCC Redemption Campaign\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t
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\"Kenangan<\/div>\n\t\t<\/a>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tKenangan Coffee x Hello Kitty Merch Collection \u2014 IP Licensed Merchandise\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

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