{"id":38014,"date":"2026-06-22T15:03:24","date_gmt":"2026-06-22T07:03:24","guid":{"rendered":"https:\/\/dtcworld.com\/my\/?p=38014"},"modified":"2026-06-22T15:03:24","modified_gmt":"2026-06-22T07:03:24","slug":"guardian-mini-beauty-bag-gift-with-purchase","status":"publish","type":"post","link":"https:\/\/dtcworld.com\/my\/guardian-mini-beauty-bag-gift-with-purchase\/","title":{"rendered":"Guardian Mini Beauty Bag Gift With Purchase: Blind Box Collectibles for Gen Z"},"content":{"rendered":"\t\t
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Client<\/b><\/span><\/p><\/td>

Guardian Singapore<\/p><\/td><\/tr>

Campaign<\/b><\/span><\/p><\/td>

Beauty Around the World \u2014 Mini Beauty Bag GWP (April 2026)<\/td><\/tr>

Market(s)<\/b><\/span><\/p><\/td>

Singapore\u00a0<\/span><\/p><\/td><\/tr>

Merchandise Type<\/b><\/span><\/p><\/td>

Custom Mini Beauty Bags, Blind Box Packaging<\/p><\/td><\/tr>

DTC World\u2019s Role<\/b><\/span><\/p><\/td>

Design, Production, Quality Control, Fulfilment<\/p><\/td><\/tr><\/tbody><\/table>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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What We Delivered <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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For its April 2026 “Beauty Around the World”<\/i> campaign, Guardian Singapore<\/b> set out to reach the Gen Z<\/a> audience with a gift with purchase promotion<\/a>. DTC World developed the gift that anchored the promotion:\u00a0collectible mini beauty bag series released as a four-design blind box gift with purchase across Guardian stores<\/span><\/p>

The client was highly satisfied with both the final design direction and the overall gift concept, which successfully aligned with the campaign’s objective of appealing to a younger audience.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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credits: Guardian Singapore<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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DTC World developed the merchandise concept, designed the collection and managed production for the custom merchandise. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Custom Merchandise Created<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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The campaign centred around a series of four mini beauty bags<\/b>, each concealed within blind box<\/a> packaging. The bags were sized for practical everyday use, while the blind box packaging helped transform a simple beauty pouch into a collectible campaign item.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Partnering With DTC World<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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DTC World helps brands across beauty, FMCG and retail<\/i> develop campaign merchandise<\/b> that is built around customer appeal, collectability and everyday usage. From concept development<\/b> and design<\/b> through production<\/b>, quality control and delivery, we work closely with campaign teams to ensure merchandise is practical to execute while remaining desirable to the end user.<\/p>\n

Whether the objective is to drive participation, support a gift-with-purchase mechanic or create a more memorable retail experience, we focus on developing merchandise that earns a place beyond the transaction.<\/p>\n

Not Just Merch \u2014 Merch People Carry.<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\tLooking for GWP Ideas That Drive Sales?\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\tLet\u2019s create merchandise that works harder for your brand.\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\n\t\t\t\t\t\tContact DTC World\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Alternatively, you can explore our past\u00a0Showcase<\/a><\/em><\/strong>\u00a0<\/b><\/span>portfolio for more inspiration:\u00a0<\/h4>

\u00a0<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\"Custom<\/div>\n\t\t<\/a>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tGuardian Mini Beauty Bag Gift With Purchase: Blind Box Collectibles for Gen Z\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t
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\"LiHO<\/div>\n\t\t<\/a>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tLiHO x Winnie the Pooh: The Hunny-Licious Collectible Campaign\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t
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\"100PLUS<\/div>\n\t\t<\/a>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\t100PLUS Earbuds Pouch GWP Collection\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Client Guardian Singapore Campaign Beauty Around the World \u2014 Mini Beauty Bag GWP (April 2026) Market(s) Singapore Merchandise Type Custom<\/p>\n","protected":false},"author":4,"featured_media":38015,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1509,44,53],"tags":[2324,2289,2305,2323,1712],"class_list":["post-38014","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all","category-gift-with-purchase","category-showcase","tag-beauty-campaign-gwp","tag-blind-box-merchandise-malaysia","tag-creative-merchandising-malaysia","tag-custom-beauty-bag-malaysia","tag-gift-with-purchase-malaysia"],"yoast_head":"\nCustom Mini Beauty Bag GWP Campaign Merchandise - 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