{"id":37986,"date":"2026-06-10T12:32:47","date_gmt":"2026-06-10T04:32:47","guid":{"rendered":"https:\/\/dtcworld.com\/my\/?p=37986"},"modified":"2026-06-10T12:32:47","modified_gmt":"2026-06-10T04:32:47","slug":"liho-winnie-the-pooh-pwp","status":"publish","type":"post","link":"https:\/\/dtcworld.com\/my\/liho-winnie-the-pooh-pwp\/","title":{"rendered":"LiHO x Winnie the Pooh: The Hunny-Licious Collectible Campaign"},"content":{"rendered":"\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"LiHO\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Client<\/b><\/span><\/p><\/td>

LiHO TEA<\/p><\/td><\/tr>

Campaign<\/b><\/span><\/p><\/td>

Winnie the Pooh \u201cHunny-Licious\u201d Collection (Purchase-with-Purchase)<\/td><\/tr>

Market(s)<\/b><\/span><\/p><\/td>

Singapore\u00a0<\/span><\/p><\/td><\/tr>

Merchandise Type<\/b><\/span><\/p><\/td>

Licensed Disney collectible plush keychains and ceramic mugs<\/p><\/td><\/tr>

DTC World\u2019s Role<\/b><\/span><\/p><\/td>

IP merchandise production partner<\/p><\/td><\/tr><\/tbody><\/table>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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What We Delivered <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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LiHO TEA anchored its May 2026 retail calendar around a Winnie the Pooh collection\u00a0 <\/strong>\u201cHunny-Licious Tea Party\u201d<\/i> \u2014 a honey-themed run of seasonal drinks paired with collectible merchandise, available across LiHO outlets islandwide. The\u00a0IP merchandise<\/a>\u00a0was offered on a\u00a0purchase-with-purchase<\/a>\u00a0basis, with new designs of limited-edition Pooh collectibles released in phases through the month.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\t\t\t\t\"LiHO-Winnie\t\t\t\t\t\t\t\t\t\t\t
image: LiHo Tea<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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image: LiHO Tea<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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DTC World\u2019s role was to turn LiHO’s creative direction into finished, retail-ready product. We adapted the campaign visuals into artwork that met Disney\u2019s licensor requirements, coordinated the approval process with Disney, and produced the plush<\/a> keychains and the Hunny-Licious ceramic mug for the islandwide rollout.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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The IP merchandise created<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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For this merchandise collection, DTC World produced the collectible plush<\/a> keychains \u2014 Pineapple Pooh and Osmanthus Pooh<\/i> \u2014 and the Hunny-Licious ceramic mug.<\/i><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Collectible\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Licensed\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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We translated the licensed character artwork into retail-ready merchandise, with careful adaptation across materials, construction and manufacturing processes. Every detail was required to align with Disney’s approval requirements while remaining practical for large-scale production.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Partnering With DTC World<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Licensed merchandise<\/b> projects involve more than manufacturing. Before a product reaches the shelf, artwork often needs to be adapted to meet licensor requirements<\/b>, approvals must be coordinated across multiple stakeholders, and production quality has to remain consistent with the standards expected of globally recognised character brands.<\/p>

DTC World supports brands, agencies and retailers across APAC as an IP merchandise execution partner<\/b>, helping bridge the gap between approved creative concepts and finished retail merchandise. Our role spans from artwork design, licensor-approval coordination, production, quality control and fulfilment \u2014 ensuring licensed products are delivered accurately, efficiently and ready for market.<\/p>

Not Just Merch \u2014 Merch That Drives Engagement<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\tReady to Bring IP Magic to Your Campaign?\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\tLet\u2019s Create Custom Merchandise That Connects.\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\n\t\t\t\t\t\tContact DTC World\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Alternatively, you can explore our past\u00a0Showcase<\/a><\/em><\/strong>\u00a0<\/b><\/span>portfolio for more inspiration:\u00a0<\/h4>

\u00a0<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\"BOLON<\/div>\n\t\t<\/a>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tBOLON x Monchhichi Tote Bag & Pouch GWP Collection\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t
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\"KitKat<\/div>\n\t\t<\/a>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tKitKat \u00d7 Super Mario Licensed Merchandise \u2013 GWP Campaign in Malaysia\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t
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\"Kenangan<\/div>\n\t\t<\/a>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tKenangan Coffee x Hello Kitty Merch Collection \u2014 IP Licensed Merchandise\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Client LiHO TEA Campaign Winnie the Pooh \u201cHunny-Licious\u201d Collection (Purchase-with-Purchase) Market(s) Singapore Merchandise Type Licensed Disney collectible plush keychains and<\/p>\n","protected":false},"author":4,"featured_media":37987,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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