{"id":37949,"date":"2026-06-05T10:09:31","date_gmt":"2026-06-05T02:09:31","guid":{"rendered":"https:\/\/dtcworld.com\/my\/?p=37949"},"modified":"2026-06-05T10:21:59","modified_gmt":"2026-06-05T02:21:59","slug":"ip-licensing-trends-june-2026","status":"publish","type":"post","link":"https:\/\/dtcworld.com\/my\/ip-licensing-trends-june-2026\/","title":{"rendered":"APAC IP Licensing Trends \u2014 June 2026: How Niche IPs Are Winning Attention"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"37949\" class=\"elementor elementor-37949\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3786a65 e-flex e-con-boxed e-con e-parent\" data-id=\"3786a65\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1851bce elementor-widget elementor-widget-heading\" data-id=\"1851bce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">June 2026 -IP Newsletter<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7c84598 e-flex e-con-boxed e-con e-parent\" data-id=\"7c84598\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2c8f255 elementor-widget elementor-widget-heading\" data-id=\"2c8f255\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Campaign Spotlight<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f7ac446 e-flex e-con-boxed e-con e-parent\" data-id=\"f7ac446\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1236f32 elementor-widget elementor-widget-image\" data-id=\"1236f32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"847\" height=\"562\" src=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/06\/100PLUS-x-POPMart-KUBO-social-media-upscale.jpg\" class=\"attachment-large size-large wp-image-37952\" alt=\"100PLUS x POPMart KUBO merchandise on social media\" srcset=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/06\/100PLUS-x-POPMart-KUBO-social-media-upscale.jpg 847w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/06\/100PLUS-x-POPMart-KUBO-social-media-upscale-300x199.jpg 300w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/06\/100PLUS-x-POPMart-KUBO-social-media-upscale-768x510.jpg 768w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/06\/100PLUS-x-POPMart-KUBO-social-media-upscale-600x398.jpg 600w\" sizes=\"(max-width: 847px) 100vw, 847px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">credits: stellalalaxhx IG \/ Dibs singapore<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-31133de e-flex e-con-boxed e-con e-parent\" data-id=\"31133de\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-8d3948b e-flex e-con-boxed e-con e-child\" data-id=\"8d3948b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2ef4382 elementor-widget elementor-widget-text-editor\" data-id=\"2ef4382\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong><span class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">\u201cPassion Premium\u201d the ultimate antidote to diluted mass marketing.<\/span><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-af2eb1e elementor-widget elementor-widget-text-editor\" data-id=\"af2eb1e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u201cSlap-a-logo-on-it\u201d merchandise and generic mass reach are no longer enough to attract hyper-aware consumers.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-75dc6fc elementor-widget elementor-widget-text-editor\" data-id=\"75dc6fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The Kubo x 100Plus campaign proved that trading broad recognition for cult intensity captivates the modern market. POP MART\u2019s <a href=\"https:\/\/dtcworld.com\/my\/top-10-viral-corporate-gifts-gen-z-wants\/\" target=\"_blank\" rel=\"noopener\">Gen Z<\/a> icon was <strong>brought to life via premium, channel-exclusive merchandise<\/strong> to strategically incentivize tiered minimum-spend.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8991d01 e-con-full e-flex e-con e-child\" data-id=\"8991d01\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-258be92 elementor-widget elementor-widget-image\" data-id=\"258be92\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.instagram.com\/reel\/DY4bgKoIN5T\/?igsh=MTFobTRkZ2E2aHg4\" target=\"_blank\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"384\" height=\"497\" src=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/06\/100Plus-x-POP-Mart-KUBO-social-media-v2.jpg\" class=\"attachment-large size-large wp-image-37953\" alt=\"100Plus x POP Mart KUBO - unboxing PR Kit\" srcset=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/06\/100Plus-x-POP-Mart-KUBO-social-media-v2.jpg 384w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/06\/100Plus-x-POP-Mart-KUBO-social-media-v2-232x300.jpg 232w\" sizes=\"(max-width: 384px) 100vw, 384px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">credits: stellalalaxhx IG<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ee8c733 e-flex e-con-boxed e-con e-parent\" data-id=\"ee8c733\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6ce5dd5 e-flex e-con-boxed e-con e-child\" data-id=\"6ce5dd5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-290d6d1 elementor-widget elementor-widget-image\" data-id=\"290d6d1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.tiktok.com\/@geekculture\/video\/7645355579250117895\" target=\"_blank\" rel=\"nofollow\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"404\" height=\"402\" src=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/06\/100Plus-x-POP-Mart-KUBO-social-media-v3.jpg\" class=\"attachment-large size-large wp-image-37954\" alt=\"100Plus x POP Mart KUBO merchandise\" srcset=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/06\/100Plus-x-POP-Mart-KUBO-social-media-v3.jpg 404w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/06\/100Plus-x-POP-Mart-KUBO-social-media-v3-300x300.jpg 300w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/06\/100Plus-x-POP-Mart-KUBO-social-media-v3-150x150.jpg 150w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/06\/100Plus-x-POP-Mart-KUBO-social-media-v3-100x100.jpg 100w\" sizes=\"(max-width: 404px) 100vw, 404px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">credits: @geekculture<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ede6fe2 e-flex e-con-boxed e-con e-child\" data-id=\"ede6fe2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4fd848f elementor-widget elementor-widget-text-editor\" data-id=\"4fd848f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Brands can easily scale this exact method by anchoring campaigns to <strong>niche, high-resonance <a href=\"https:\/\/dtcworld.com\/my\/licensed-character-merchandise\/\" target=\"_blank\" rel=\"noopener\">IPs <\/a><\/strong>instead of generic faces. Creating a retail <strong>&#8220;treasure hunt&#8221; effect<\/strong>, driving targeted consumer traffic to specific sales channels while triggering <strong>obsessive organic social media buzz<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e6bc74f elementor-widget elementor-widget-text-editor\" data-id=\"e6bc74f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Shifting from passive brand visibility to high-intensity fandom resonance is a surefire way to <strong>drive both volume sales and immediate cultural relevance<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bc576e0 e-flex e-con-boxed e-con e-parent\" data-id=\"bc576e0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4a9fe9d elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"4a9fe9d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-656af6a e-flex e-con-boxed e-con e-parent\" data-id=\"656af6a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c8f88cf elementor-widget elementor-widget-heading\" data-id=\"c8f88cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">IP Opportunity Calendar<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4396ba6 e-flex e-con-boxed e-con e-parent\" data-id=\"4396ba6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d814544 e-con-full e-flex e-con e-child\" data-id=\"d814544\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ce5b8a2 elementor-widget elementor-widget-image\" data-id=\"ce5b8a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"427\" src=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/06\/Shewsheep-edited.jpg\" class=\"attachment-large size-large wp-image-37955\" alt=\"Shewsheep - IP licensed character suitable for Year of Goat \/ Sheep in Malaysia\" srcset=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/06\/Shewsheep-edited.jpg 600w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/06\/Shewsheep-edited-300x214.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">credits: China Licensing Expo<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-be71ec3 e-con-full e-flex e-con e-child\" data-id=\"be71ec3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f57243e elementor-widget elementor-widget-heading\" data-id=\"f57243e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">\ud83d\udc11 Shew Sheep<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a2ebdb4 elementor-widget elementor-widget-text-editor\" data-id=\"a2ebdb4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"2415\" data-end=\"2450\"><strong data-start=\"2415\" data-end=\"2428\">Best For:<\/strong> Chinese New Year 2027<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9f3adc0 elementor-widget elementor-widget-text-editor\" data-id=\"9f3adc0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"2415\" data-end=\"2450\"><strong style=\"font-style: inherit;\" data-start=\"2452\" data-end=\"2470\">Campaign Hook:<\/strong><\/p><p data-start=\"2452\" data-end=\"2496\"><em data-start=\"2473\" data-end=\"2496\">A Flocking Good Feast\u00a0<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f57a680 elementor-widget elementor-widget-text-editor\" data-id=\"f57a680\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"2415\" data-end=\"2450\"><strong style=\"font-style: inherit;\" data-start=\"2498\" data-end=\"2514\">Opportunity:<\/strong><\/p><p data-start=\"2498\" data-end=\"2561\">Food menus <em data-start=\"2473\" data-end=\"2496\">(S<\/em><i>hew Sheep\u00a0<\/i><i>loves eating)<\/i>, collectibles, festive promotions<\/p><p data-start=\"2452\" data-end=\"2496\">\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f16f7b0 e-flex e-con-boxed e-con e-parent\" data-id=\"f16f7b0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ddb0e13 e-con-full e-flex e-con e-child\" data-id=\"ddb0e13\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-83de534 elementor-widget elementor-widget-image\" data-id=\"83de534\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"427\" src=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/06\/Shaun-the-Sheep-edited.jpg\" class=\"attachment-large size-large wp-image-37956\" alt=\"Shaun the Sheep - IP licensed character suitable for year of sheep\/goat in Malaysia\" srcset=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/06\/Shaun-the-Sheep-edited.jpg 600w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/06\/Shaun-the-Sheep-edited-300x214.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">credits: ABC IVIEW<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9bfaf5f e-con-full e-flex e-con e-child\" data-id=\"9bfaf5f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f008565 elementor-widget elementor-widget-heading\" data-id=\"f008565\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Shaun the Sheep<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f69d00 elementor-widget elementor-widget-text-editor\" data-id=\"4f69d00\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong data-start=\"2415\" data-end=\"2428\">Best For:<\/strong> Chinese New Year 2027 \/ Family campaigns <em>(featured by brands i.e. McDonald\u2019s in past CNY campaigns)<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b994724 elementor-widget elementor-widget-text-editor\" data-id=\"b994724\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong data-start=\"2624\" data-end=\"2642\">Campaign Hook:<\/strong><br data-start=\"2642\" data-end=\"2645\" \/><em data-start=\"2645\" data-end=\"2661\">Flock Together, \u201cFamily\u201d themed<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4aff7cd elementor-widget elementor-widget-text-editor\" data-id=\"4aff7cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong data-start=\"2663\" data-end=\"2679\">Opportunity:<\/strong><br data-start=\"2679\" data-end=\"2682\" \/>Gift boxes, PR kits<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f796f02 e-flex e-con-boxed e-con e-parent\" data-id=\"f796f02\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-24b10e3 elementor-widget elementor-widget-heading\" data-id=\"24b10e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">IP Opportunity Calendar<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5c77d98 e-flex e-con-boxed e-con e-parent\" data-id=\"5c77d98\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d3d678e e-con-full e-flex e-con e-child\" data-id=\"d3d678e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-707f3a3 elementor-widget elementor-widget-image\" data-id=\"707f3a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"427\" src=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/06\/Jumanji-4-movie.jpg\" class=\"attachment-large size-large wp-image-37957\" alt=\"Jumanji 4 movie\" srcset=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/06\/Jumanji-4-movie.jpg 600w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/06\/Jumanji-4-movie-300x214.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">credits: FilmRoyalty<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a7f3702 e-con-full e-flex e-con e-child\" data-id=\"a7f3702\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-422f2a4 elementor-widget elementor-widget-image\" data-id=\"422f2a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"536\" src=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/06\/Jumanji-movie-merhchandise-1-1024x536.png\" class=\"attachment-large size-large wp-image-37958\" alt=\"custom merchandise for Jumanji\" srcset=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/06\/Jumanji-movie-merhchandise-1-1024x536.png 1024w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/06\/Jumanji-movie-merhchandise-1-300x157.png 300w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/06\/Jumanji-movie-merhchandise-1-768x402.png 768w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/06\/Jumanji-movie-merhchandise-1-600x314.png 600w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/06\/Jumanji-movie-merhchandise-1.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">image: K-Zone<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-70d2924 e-con-full e-flex e-con e-child\" data-id=\"70d2924\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-55b9d7b elementor-widget elementor-widget-heading\" data-id=\"55b9d7b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Jumanji<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e8ddfdf elementor-widget elementor-widget-text-editor\" data-id=\"e8ddfdf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong data-start=\"901\" data-end=\"914\">Best For:<\/strong> Christmas &amp; Year-End Campaigns<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-36edae4 elementor-widget elementor-widget-text-editor\" data-id=\"36edae4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Why It Matters:<\/strong><br \/><i>Jumanji: Open World<\/i> releases on <b>25 December 2026<\/b> and is backed by fan-favourite stars Dwayne Johnson, Kevin Hart and Jack Black.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-646e1c3 elementor-widget elementor-widget-text-editor\" data-id=\"646e1c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Campaign Opportunities:<\/strong><\/p><ul><li>Jungle-themed activations<\/li><li>Adventure challenges<\/li><li>Collectible merchandise<\/li><li>Holiday promotions<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-72e0839 e-con-full e-flex e-con e-child\" data-id=\"72e0839\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-73e1814 elementor-widget elementor-widget-image\" data-id=\"73e1814\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"427\" src=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/06\/Jumanji-merch-AliExpress.png\" class=\"attachment-large size-large wp-image-37959\" alt=\"Jumanji merchandise\" srcset=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/06\/Jumanji-merch-AliExpress.png 600w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/06\/Jumanji-merch-AliExpress-300x214.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-eaae25e e-flex e-con-boxed e-con e-parent\" data-id=\"eaae25e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-96dc5dc elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"96dc5dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9013f5a e-flex e-con-boxed e-con e-parent\" data-id=\"9013f5a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2dfba3f e-con-full e-flex e-con e-child\" data-id=\"2dfba3f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3980134 elementor-widget elementor-widget-image\" data-id=\"3980134\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"427\" src=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/06\/The-Apothecary-Diaries.jpg\" class=\"attachment-large size-large wp-image-37960\" alt=\"The Apothecary Diaries\" srcset=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/06\/The-Apothecary-Diaries.jpg 600w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/06\/The-Apothecary-Diaries-300x214.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">credits: Prime Video<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ae408bc e-con-full e-flex e-con e-child\" data-id=\"ae408bc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e58cb56 elementor-widget elementor-widget-image\" data-id=\"e58cb56\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"536\" src=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/06\/The-Apothecary-Diaries-merch-1024x536.png\" class=\"attachment-large size-large wp-image-37961\" alt=\"The Apothecary Diaries merchandise\" srcset=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/06\/The-Apothecary-Diaries-merch-1024x536.png 1024w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/06\/The-Apothecary-Diaries-merch-300x157.png 300w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/06\/The-Apothecary-Diaries-merch-768x402.png 768w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/06\/The-Apothecary-Diaries-merch-600x314.png 600w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/06\/The-Apothecary-Diaries-merch.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">credits: Toho Animation Store<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dffb129 e-con-full e-flex e-con e-child\" data-id=\"dffb129\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c0db41f elementor-widget elementor-widget-heading\" data-id=\"c0db41f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The Apothecary Diaries<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e86b760 elementor-widget elementor-widget-text-editor\" data-id=\"e86b760\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong data-start=\"925\" data-end=\"938\">Best For:<\/strong> Beauty &amp; Natural Product Campaigns<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ddddd07 elementor-widget elementor-widget-text-editor\" data-id=\"ddddd07\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Why It Matters:<\/strong><br \/>A highly popular anime blending themes of <strong>nature, botany and medicine<\/strong>, with strong appeal among beauty-conscious consumers.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e3f1d3 elementor-widget elementor-widget-text-editor\" data-id=\"8e3f1d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Campaign Opportunities:<\/strong><\/p><ul><li>Beauty gift sets<\/li><li>Botanical merchandise collections<\/li><li>Wellness-themed promotions<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c744219 e-con-full e-flex e-con e-child\" data-id=\"c744219\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ebe9f09 elementor-widget elementor-widget-image\" data-id=\"ebe9f09\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"427\" src=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/06\/The-Apothecary-merch-1.png\" class=\"attachment-large size-large wp-image-37962\" alt=\"The Apothecary merchandise\" srcset=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/06\/The-Apothecary-merch-1.png 600w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/06\/The-Apothecary-merch-1-300x214.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9857faa e-con-full e-flex e-con e-child\" data-id=\"9857faa\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-211598d elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"211598d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1777f24 e-flex e-con-boxed e-con e-parent\" data-id=\"1777f24\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4a5d38b elementor-cta--skin-cover elementor-widget elementor-widget-call-to-action\" data-id=\"4a5d38b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta\">\n\t\t\t\t\t<div class=\"elementor-cta__bg-wrapper\">\n\t\t\t\t<div class=\"elementor-cta__bg elementor-bg\" style=\"background-image: url(https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/07\/IP-Licensed-Merchandise-call-to-action-background-1-1024x683.jpg);\" role=\"img\" aria-label=\"IP-Licensed-Merchandise-call-to-action-background-1.jpg\"><\/div>\n\t\t\t\t<div class=\"elementor-cta__bg-overlay\"><\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h2 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tReady to build your next campaign?\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tLeverage our expertise in IP licensing and collectible merchandise\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__button-wrapper elementor-cta__content-item elementor-content-item \">\n\t\t\t\t\t<a class=\"elementor-cta__button elementor-button elementor-size-\" href=\"https:\/\/dtcworld.com\/my\/contact-us\/\" target=\"_blank\">\n\t\t\t\t\t\tTalk to us!\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3f162d6 e-flex e-con-boxed e-con e-parent\" data-id=\"3f162d6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-657781a elementor-widget elementor-widget-text-editor\" data-id=\"657781a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><span style=\"color: #e83e4c;\">Read more\u00a0<span style=\"color: #19142e;\">BLOGS<\/span><\/span><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c78485 elementor-posts--align-left elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-widget elementor-widget-posts\" data-id=\"3c78485\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:22,&quot;sizes&quot;:[]},&quot;classic_columns&quot;:&quot;3&quot;,&quot;classic_columns_tablet&quot;:&quot;2&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-37539 post type-post status-publish format-standard has-post-thumbnail hentry category-blogs tag-brand-activation-malaysia tag-collectible-merchandise tag-ip-licensing-malaysia tag-licensed-merchandise-malaysia tag-promotional-merchandise-malaysia\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/dtcworld.com\/my\/licensed-merchandise-trends-may-2026\/\" tabindex=\"-1\" target=&quot;_blank&quot;>\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"403\" src=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/04\/Licensed-Merchandise-Trends-May-2026-768x403.jpg\" class=\"attachment-medium_large size-medium_large wp-image-37540\" alt=\"Licensed Merchandise Trends May 2026 - Malaysia\" srcset=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/04\/Licensed-Merchandise-Trends-May-2026-768x403.jpg 768w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/04\/Licensed-Merchandise-Trends-May-2026-300x158.jpg 300w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/04\/Licensed-Merchandise-Trends-May-2026-1024x538.jpg 1024w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/04\/Licensed-Merchandise-Trends-May-2026-1536x806.jpg 1536w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/04\/Licensed-Merchandise-Trends-May-2026-scaled.jpg 2048w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/04\/Licensed-Merchandise-Trends-May-2026-600x315.jpg 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/dtcworld.com\/my\/licensed-merchandise-trends-may-2026\/\" target=&quot;_blank&quot;>\n\t\t\t\tAPAC Licensed Merchandise Trends \u2014 May 2026: Immersive Retail &#038; Campaign Ideas\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-35299 post type-post status-publish format-standard has-post-thumbnail hentry category-blogs tag-brand-ip tag-corporate-gifts-malaysia tag-corporate-gifts-singapore tag-corporate-gifts-vietnam tag-gift-with-purchase tag-licensed-character-merchandise tag-promotional-merchandise-apac\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/dtcworld.com\/my\/ip-vs-licensing-brand-merchandise\/\" tabindex=\"-1\" target=&quot;_blank&quot;>\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"403\" src=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/10\/In-house-IP-vs-Licensed-IP-brand-merchandise-strategy_option-1-768x403.jpg\" class=\"attachment-medium_large size-medium_large wp-image-35330\" alt=\"In-house IP vs Licensed IP brand merchandise strategy\" srcset=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/10\/In-house-IP-vs-Licensed-IP-brand-merchandise-strategy_option-1-768x403.jpg 768w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/10\/In-house-IP-vs-Licensed-IP-brand-merchandise-strategy_option-1-300x158.jpg 300w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/10\/In-house-IP-vs-Licensed-IP-brand-merchandise-strategy_option-1-1024x538.jpg 1024w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/10\/In-house-IP-vs-Licensed-IP-brand-merchandise-strategy_option-1-1536x806.jpg 1536w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/10\/In-house-IP-vs-Licensed-IP-brand-merchandise-strategy_option-1-600x315.jpg 600w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/10\/In-house-IP-vs-Licensed-IP-brand-merchandise-strategy_option-1.jpg 1800w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/dtcworld.com\/my\/ip-vs-licensing-brand-merchandise\/\" target=&quot;_blank&quot;>\n\t\t\t\tIn-House IP vs. IP Licensing: Which Works Better for Your Brand Merchandise Strategy\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-33336 post type-post status-publish format-standard has-post-thumbnail hentry category-blogs tag-customised-promotional-merchandise tag-gift-with-purchase tag-licensed-characters tag-promotional-merchandise-premiums\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/dtcworld.com\/my\/why-blind-box-promotions-work-the-psychology-behind-curiosity-driven-merchandise\/\" tabindex=\"-1\" target=&quot;_blank&quot;>\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"403\" src=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/06\/Why-Blind-Box-Promotions-Work-768x403.jpg\" class=\"attachment-medium_large size-medium_large wp-image-33827\" alt=\"Blind Box Promotions\" srcset=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/06\/Why-Blind-Box-Promotions-Work-768x403.jpg 768w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/06\/Why-Blind-Box-Promotions-Work-300x158.jpg 300w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/06\/Why-Blind-Box-Promotions-Work-1024x538.jpg 1024w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/06\/Why-Blind-Box-Promotions-Work-1536x806.jpg 1536w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/06\/Why-Blind-Box-Promotions-Work.jpg 2048w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/06\/Why-Blind-Box-Promotions-Work-600x315.jpg 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/dtcworld.com\/my\/why-blind-box-promotions-work-the-psychology-behind-curiosity-driven-merchandise\/\" target=&quot;_blank&quot;>\n\t\t\t\tWhy Blind Box Promotions Work: The Psychology Behind Curiosity-Driven Merchandise\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>June 2026 -IP Newsletter Campaign Spotlight credits: stellalalaxhx IG \/ Dibs singapore \u201cPassion Premium\u201d the ultimate antidote to diluted mass marketing. \u201cSlap-a-logo-on-it\u201d merchandise and generic mass reach are no longer enough to attract hyper-aware consumers. The Kubo x 100Plus campaign proved that trading broad recognition for cult intensity captivates the modern market. POP MART\u2019s Gen Z icon was brought to life via premium, channel-exclusive merchandise to strategically incentivize tiered minimum-spend. credits: stellalalaxhx IG credits: @geekculture Brands can easily scale this exact method by anchoring campaigns to niche, high-resonance IPs instead of generic faces. Creating a retail &#8220;treasure hunt&#8221; effect, driving targeted<\/p>\n","protected":false},"author":4,"featured_media":37950,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[51],"tags":[2315,1746,2282,2283,2224],"class_list":["post-37949","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogs","tag-character-merchandise-malaysia","tag-collectible-merchandise","tag-ip-licensing-malaysia","tag-licensed-merchandise-malaysia","tag-promotional-merchandise-malaysia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - 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