{"id":37685,"date":"2026-05-15T10:34:38","date_gmt":"2026-05-15T02:34:38","guid":{"rendered":"https:\/\/dtcworld.com\/my\/?p=37685"},"modified":"2026-05-15T10:36:05","modified_gmt":"2026-05-15T02:36:05","slug":"bodibreze-pr-kit-perfume-library","status":"publish","type":"post","link":"https:\/\/dtcworld.com\/my\/bodibreze-pr-kit-perfume-library\/","title":{"rendered":"Bodibreze PR Kit \u2013 Vintage Storybook Perfume Library"},"content":{"rendered":"\t\t
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Client<\/b><\/span><\/p><\/td>

Bodibreze<\/p><\/td><\/tr>

Campaign<\/b><\/span><\/p><\/td>

Bodibreze Fragrance Launch<\/td><\/tr>

Market(s)<\/b><\/span><\/p><\/td>

Malaysia\u00a0<\/span><\/p><\/td><\/tr>

Merchandise Type<\/b><\/span><\/p><\/td>

Custom PR Kit Merchandise<\/p><\/td><\/tr>

DTC World\u2019s Role<\/b><\/span><\/p><\/td>

Concept development, merchandise design, production and fulfilment<\/p><\/td><\/tr><\/tbody><\/table>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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What We Delivered - A PR Merchandise Experience Designed Around Storytelling<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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For Bodibreze\u2019s fragrance launch<\/i> in Malaysia, DTC World designed and developed a storybook-inspired PR kit<\/b> that transformed the perfume collection into a physical storytelling experience<\/em>.<\/p>

Inspired by the brand\u2019s fragrance identities and vintage visual direction, the PR kit was created as a collectible keepsake where recipients were invited to \u201copen a story\u201d<\/i> rather than simply unbox products.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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The Bodibreze PR kit was designed as a storybook-inspired keepsake, combining fragrance presentation with collectible display value.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The vintage storybook PR kit created a visually distinctive fragrance reveal experience across social content. credits: Tiktok<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The objective was to create a launch experience<\/b> capable of helping a new fragrance brand stand out within a highly visual, content-driven environment \u2014 while giving KOLs something memorable to interact with, display and share.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Custom Merchandise Design<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Vintage Storybook-Inspired PR Kit<\/strong><\/p>

The PR kit was developed around the idea of a miniature vintage perfume library<\/i>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Custom tote bag and storybook-inspired PR kit developed as part of the Bodibreze fragrance launch experience.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Each fragrance was revealed as its own chapter within the storybook-inspired PR merchandise experience.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The PR kit opens like a vintage storybook, revealing the fragrance collection through layered compartments and interactive presentation.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The front opens like a classic storybook cover, revealing each fragrance as its own chapter.\u00a0<\/span>This layered reveal structure creates an <\/span>immersive interaction experience<\/b><\/span> \u2014 encouraging recipients to engage with the fragrances progressively.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Campaign Response<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The PR kit received strong positive response<\/b> from the Bodibreze team, with the storybook-inspired experience helping the fragrance launch stand out visually across influencers’ content.<\/p>

Beyond the intended KOL rollout, consumers also reached out directly to the brand requesting to purchase the PR kit itself as a collectible gifting<\/b> item.\u00a0<\/p>

This demonstrates how well-developed <\/i>merchandise experiences<\/b> can extend beyond launch visibility into something audiences emotionally connect with, display and want to keep.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Partnering With DTC World<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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This project demonstrates DTC World\u2019s capability in developing creative merchandise experiences<\/i> that combine storytelling and long-term display value into cohesive launch campaigns.<\/p>

From\u00a0design concept development<\/a>\u00a0through to production and fulfilment, DTC designs & delivers campaign-ready merchandise end-to-end.<\/p>

Not Just Merch \u2014 Merch People Keep<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\tLooking To Create Promotional Merchandise That
Connects With Your Audience?\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\tLet\u2019s design impactful merchandise that tells your brand story and drives results.\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\n\t\t\t\t\t\tContact DTC World\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Alternatively, you can explore our past\u00a0Showcase<\/a><\/em><\/strong>\u00a0<\/b><\/span>portfolio for more inspiration:\u00a0<\/h4>

\u00a0<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\"KFC<\/div>\n\t\t<\/a>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tKFC x Quby Licensed Character Merchandise Promotion – Phone Charms & Phone Pouch 2026\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t
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\"Pokka<\/div>\n\t\t<\/a>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tPokka Kiyo PR Kit – Custom Plush & House Box for Influencer Engagement\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t
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\"Spritzer<\/div>\n\t\t<\/a>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tSpritzer Siliqa Squad Plush Merchandise Campaign – Collectible Character Plushies\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Client Bodibreze Campaign Bodibreze Fragrance Launch Market(s) Malaysia\u00a0 Merchandise Type Custom PR Kit Merchandise DTC World\u2019s Role Concept development, merchandise<\/p>\n","protected":false},"author":4,"featured_media":37686,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1509,5,1178,53],"tags":[2299,2259,2298,908],"class_list":["post-37685","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all","category-corporate-swag","category-design-innovation","category-showcase","tag-influencer-gifting","tag-merchandise-supplier-malaysia","tag-pr-merchandise","tag-promotional-merchandise"],"yoast_head":"\nBodibreze PR Kit - 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