{"id":37651,"date":"2026-05-13T12:06:05","date_gmt":"2026-05-13T04:06:05","guid":{"rendered":"https:\/\/dtcworld.com\/my\/?p=37651"},"modified":"2026-05-13T12:07:13","modified_gmt":"2026-05-13T04:07:13","slug":"sushi-express-powerpuff-girls-licensed-merchandise-singapore","status":"publish","type":"post","link":"https:\/\/dtcworld.com\/my\/sushi-express-powerpuff-girls-licensed-merchandise-singapore\/","title":{"rendered":"Sushi Express \u00d7 Powerpuff Girls Collectibles \u2013 Licensed Merchandise for F&#038;B Campaigns"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"37651\" class=\"elementor elementor-37651\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-07291f9 e-flex e-con-boxed e-con e-parent\" data-id=\"07291f9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-01b7ddf elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"01b7ddf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"538\" src=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/05\/Sushi-Express-x-Powerpuff-Girls-Collectibles-Merchandise-1024x538.jpg\" class=\"attachment-large size-large wp-image-37653\" alt=\"Powerpuff Girls merchandise developed for Sushi Express, featuring collectible plush, keycharms and flight tags designed for campaign engagement.\" srcset=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/05\/Sushi-Express-x-Powerpuff-Girls-Collectibles-Merchandise-1024x538.jpg 1024w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/05\/Sushi-Express-x-Powerpuff-Girls-Collectibles-Merchandise-300x158.jpg 300w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/05\/Sushi-Express-x-Powerpuff-Girls-Collectibles-Merchandise-768x403.jpg 768w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/05\/Sushi-Express-x-Powerpuff-Girls-Collectibles-Merchandise-1536x806.jpg 1536w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/05\/Sushi-Express-x-Powerpuff-Girls-Collectibles-Merchandise-scaled.jpg 2048w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/05\/Sushi-Express-x-Powerpuff-Girls-Collectibles-Merchandise-600x315.jpg 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8b71512 e-flex e-con-boxed e-con e-parent\" data-id=\"8b71512\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7b99adf elementor-widget elementor-widget-text-editor\" data-id=\"7b99adf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<table><tbody><tr><td><p><span style=\"color: #000000;\"><b>Client<\/b><\/span><\/p><\/td><td><p>Sushi Express Singapore<\/p><\/td><\/tr><tr><td><p><span style=\"color: #000000;\"><b>Campaign<\/b><\/span><\/p><\/td><td>Powerpuff Girls Collectible Merchandise Campaign<\/td><\/tr><tr><td><p><span style=\"color: #000000;\"><b>Market(s)<\/b><\/span><\/p><\/td><td><p><span style=\"font-size: 1rem;\">Singapore<\/span><span style=\"background-color: rgba(255, 255, 255, 0); font-style: inherit; font-weight: inherit;\">\u00a0<\/span><\/p><\/td><\/tr><tr><td><p><span style=\"color: #000000;\"><b>Merchandise Type<\/b><\/span><\/p><\/td><td><p>Licensed Character Promotional Merchandise<\/p><\/td><\/tr><tr><td><p><span style=\"color: #000000;\"><b>DTC World\u2019s Role<\/b><\/span><\/p><\/td><td><p>Concept development, merchandise design, IP coordination, production, QC and fulfilment<\/p><\/td><\/tr><\/tbody><\/table>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d5ae665 e-flex e-con-boxed e-con e-parent\" data-id=\"d5ae665\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-04cfe59 elementor-widget elementor-widget-heading\" data-id=\"04cfe59\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What We Delivered - Licensed Merchandise Designed for Interaction &amp; Collectability<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dadfb16 elementor-widget elementor-widget-text-editor\" data-id=\"dadfb16\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"1488\" data-end=\"1660\">For Sushi Express Singapore\u2019s Powerpuff Girls campaign, <em>DTC World<\/em> developed a range of <a href=\"https:\/\/dtcworld.com\/licensed-character-merchandise\/\" target=\"_blank\" rel=\"noopener\" data-wplink-edit=\"true\">licensed merchandise<\/a> designed to support both collectability and in-store engagement.<\/p><p data-start=\"1662\" data-end=\"1905\">The objective was not just to introduce Powerpuff Girls merchandise into the campaign, but to create formats that feel distinctive to <i>Sushi Express<\/i> while encouraging customers to interact with the merchandise throughout the redemption journey.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0a2f68a e-grid e-con-full e-con e-child\" data-id=\"0a2f68a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d5b13e9 elementor-widget elementor-widget-image\" data-id=\"d5b13e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"819\" height=\"1024\" src=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/05\/SushiExpressSG_Powerpuff-Girls-campaign-1-819x1024.jpg\" class=\"attachment-large size-large wp-image-37656\" alt=\"Powerpuff Girls promotional merchandise campaign for Sushi Express Singapore\" srcset=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/05\/SushiExpressSG_Powerpuff-Girls-campaign-1-819x1024.jpg 819w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/05\/SushiExpressSG_Powerpuff-Girls-campaign-1-240x300.jpg 240w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/05\/SushiExpressSG_Powerpuff-Girls-campaign-1-768x960.jpg 768w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/05\/SushiExpressSG_Powerpuff-Girls-campaign-1-600x750.jpg 600w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/05\/SushiExpressSG_Powerpuff-Girls-campaign-1.jpg 1013w\" sizes=\"(max-width: 819px) 100vw, 819px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">The Sushi Express \u00d7 Powerpuff Girls campaign combines collectible merchandise with interactive redemption experiences. credits: Sushi Express Singapore<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fd5ee06 elementor-widget elementor-widget-image\" data-id=\"fd5ee06\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"492\" height=\"615\" src=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/05\/SushiExpressSG_Powerpuff-Girls-campaign-2.jpg\" class=\"attachment-large size-large wp-image-37657\" alt=\"Sushi Express Powerpuff Girls collectible merchandise\" srcset=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/05\/SushiExpressSG_Powerpuff-Girls-campaign-2.jpg 492w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/05\/SushiExpressSG_Powerpuff-Girls-campaign-2-240x300.jpg 240w\" sizes=\"(max-width: 492px) 100vw, 492px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Collectible merchandise formats developed to support customer interaction and campaign participation throughout the promotion. credits: Sushi Express Singapore<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65496fb elementor-widget elementor-widget-image\" data-id=\"65496fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"960\" src=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/05\/Sushi-Express-PowerPuff-Girls-media-launch-1.jpg\" class=\"attachment-large size-large wp-image-37658\" alt=\"Powerpuff Girls giant plush merchandise display at Sushi Express launch event\" srcset=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/05\/Sushi-Express-PowerPuff-Girls-media-launch-1.jpg 720w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/05\/Sushi-Express-PowerPuff-Girls-media-launch-1-225x300.jpg 225w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/05\/Sushi-Express-PowerPuff-Girls-media-launch-1-600x800.jpg 600w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Powerpuff Girls plush merchandise displayed during the Sushi Express campaign media launch event.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6358ae1 elementor-widget elementor-widget-image\" data-id=\"6358ae1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/05\/Sushi-Express-PowerPuff-Girls-media-launch-2-768x1024.jpg\" class=\"attachment-large size-large wp-image-37659\" alt=\"Powerpuff Girls licensed merchandise event display for Sushi Express campaign\" srcset=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/05\/Sushi-Express-PowerPuff-Girls-media-launch-2-768x1024.jpg 768w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/05\/Sushi-Express-PowerPuff-Girls-media-launch-2-225x300.jpg 225w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/05\/Sushi-Express-PowerPuff-Girls-media-launch-2-600x800.jpg 600w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/05\/Sushi-Express-PowerPuff-Girls-media-launch-2.jpg 840w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">The campaign launch featured interactive licensed merchandise designed to create social and photo engagement moments.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b1fee92 elementor-widget elementor-widget-text-editor\" data-id=\"b1fee92\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Instead of functioning as standalone gifts, the merchandise became part of how customers <a href=\"https:\/\/dtcworld.com\/my\/licensed-merchandise-trends-may-2026\/\" target=\"_blank\" rel=\"noopener\" data-wplink-edit=\"true\">experienced the campaign<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef11494 elementor-widget elementor-widget-heading\" data-id=\"ef11494\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Custom Merchandise Created<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b71a9d0 elementor-widget elementor-widget-text-editor\" data-id=\"b71a9d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Interactive Powerpuff Girls Merchandise Collection<\/strong><\/p><p>The <b>plush concepts <\/b>were developed around a Sushi Express-inspired interpretation of the Powerpuff Girls characters.<\/p><p>The characters were designed wearing kimono-inspired outfits with sushi-themed elements, helping the merchandise feel <i>connected<\/i> to the Sushi Express brand.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b6f8b31 e-grid e-con-full e-con e-child\" data-id=\"b6f8b31\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6b3dee2 elementor-widget elementor-widget-image\" data-id=\"6b3dee2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"819\" height=\"1024\" src=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/05\/Sushi-Express-x-Powerpuff-Girls-plushies-819x1024.jpg\" class=\"attachment-large size-large wp-image-37660\" alt=\"Powerpuff Girls plush collectible with sushi themed design promotional merchandise\" srcset=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/05\/Sushi-Express-x-Powerpuff-Girls-plushies-819x1024.jpg 819w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/05\/Sushi-Express-x-Powerpuff-Girls-plushies-240x300.jpg 240w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/05\/Sushi-Express-x-Powerpuff-Girls-plushies-768x960.jpg 768w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/05\/Sushi-Express-x-Powerpuff-Girls-plushies-600x750.jpg 600w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/05\/Sushi-Express-x-Powerpuff-Girls-plushies.jpg 1080w\" sizes=\"(max-width: 819px) 100vw, 819px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Custom Powerpuff Girls plush collectibles designed with Sushi Express-inspired kimono and sushi elements.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20f454f elementor-widget elementor-widget-image\" data-id=\"20f454f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"819\" height=\"1024\" src=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/05\/Sushi-Express-x-Powerpuff-Girls-Buttercup-819x1024.jpg\" class=\"attachment-large size-large wp-image-37661\" alt=\"Powerpuff Girls plush toy with detachable sushi accessory licensed merchandise\" srcset=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/05\/Sushi-Express-x-Powerpuff-Girls-Buttercup-819x1024.jpg 819w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/05\/Sushi-Express-x-Powerpuff-Girls-Buttercup-240x300.jpg 240w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/05\/Sushi-Express-x-Powerpuff-Girls-Buttercup-768x960.jpg 768w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/05\/Sushi-Express-x-Powerpuff-Girls-Buttercup-600x750.jpg 600w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/05\/Sushi-Express-x-Powerpuff-Girls-Buttercup.jpg 1080w\" sizes=\"(max-width: 819px) 100vw, 819px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">The plush series features interchangeable sushi elements, adding interaction and customisation to the collectible experience.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cb0a0c5 elementor-widget elementor-widget-text-editor\" data-id=\"cb0a0c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>To make the merchandise more engaging, the <i>sushi elements <\/i>attached to the plushies were designed to be <i>interchangeable<\/i>.\u00a0<span style=\"background-color: rgba(255, 255, 255, 0); font-style: inherit; font-weight: inherit;\">This allows customers to <\/span><span style=\"background-color: rgba(255, 255, 255, 0); font-style: inherit;\"><b>interact<\/b><\/span><span style=\"background-color: rgba(255, 255, 255, 0); font-style: inherit; font-weight: inherit;\"> with and <\/span><span style=\"background-color: rgba(255, 255, 255, 0); font-style: inherit;\"><b>customise<\/b><\/span><span style=\"background-color: rgba(255, 255, 255, 0); font-style: inherit; font-weight: inherit;\"> the <a href=\"https:\/\/dtcworld.com\/my\/customised-plushies-bring-brands-to-life-with-engaging-mascots\/\" target=\"_blank\" rel=\"noopener\">plushies<\/a>, turning the merchandise into something more <\/span><span style=\"background-color: rgba(255, 255, 255, 0); font-style: inherit;\"><b>experiential<\/b><\/span><span style=\"background-color: rgba(255, 255, 255, 0); font-style: inherit; font-weight: inherit;\"> rather than purely decorative.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-11e486c elementor-widget elementor-widget-text-editor\" data-id=\"11e486c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Collectible Accessories<\/strong><\/p><p>Alongside the plush collection, flight tags and collectible keycharms were developed as smaller-format merchandise for the campaign.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a75ae9b e-grid e-con-full e-con e-child\" data-id=\"a75ae9b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-728eb6c elementor-widget elementor-widget-image\" data-id=\"728eb6c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"628\" height=\"787\" src=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/05\/Sushi-Express-Powerpuff-Girls-keycharms.jpg\" class=\"attachment-large size-large wp-image-37662\" alt=\"Powerpuff Girls collectible keycharms licensed merchandise campaign\" srcset=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/05\/Sushi-Express-Powerpuff-Girls-keycharms.jpg 628w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/05\/Sushi-Express-Powerpuff-Girls-keycharms-239x300.jpg 239w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/05\/Sushi-Express-Powerpuff-Girls-keycharms-600x752.jpg 600w\" sizes=\"(max-width: 628px) 100vw, 628px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Collectible Powerpuff Girls keycharms developed as part of the Sushi Express campaign merchandise series. credits: Sushi Express Singapore<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9f82cfa elementor-widget elementor-widget-image\" data-id=\"9f82cfa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"625\" height=\"784\" src=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/05\/Sushi-Express-Powerpuff-Girls-Flight-Tags.jpg\" class=\"attachment-large size-large wp-image-37663\" alt=\"Powerpuff Girls flight tag keychains promotional merchandise campaign\" srcset=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/05\/Sushi-Express-Powerpuff-Girls-Flight-Tags.jpg 625w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/05\/Sushi-Express-Powerpuff-Girls-Flight-Tags-239x300.jpg 239w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/05\/Sushi-Express-Powerpuff-Girls-Flight-Tags-600x753.jpg 600w\" sizes=\"(max-width: 625px) 100vw, 625px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Custom flight tag keychains designed to complement the collectible charms and plush merchandise collection. credits: Sushi Express Singapore<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dc9f8b1 elementor-widget elementor-widget-text-editor\" data-id=\"dc9f8b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Production &amp; Fulfilment Execution<\/strong><\/p><p>DTC World managed the full execution of the merchandise programme, including:<\/p><ul><li>merchandise concept adaptation<\/li><li>licensed IP coordination<\/li><li>production and quality control<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d857b93 elementor-widget elementor-widget-heading\" data-id=\"d857b93\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Campaign Response<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-246e108 elementor-widget elementor-widget-text-editor\" data-id=\"246e108\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The merchandise campaign received <i>strong response<\/i> from customers, with redemption moving faster than initially expected. The plushies were <b>fully redeemed<\/b> <i>before<\/i> the campaign period ended.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c2ac15 elementor-widget elementor-widget-image\" data-id=\"3c2ac15\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"613\" src=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/05\/Sushi-Express-Powerpuff-Girls-Blossom-Plush-snapped-up-1024x613.jpg\" class=\"attachment-large size-large wp-image-37664\" alt=\"Powerpuff Girls plush merchandise redemption at Sushi Express campaign\" srcset=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/05\/Sushi-Express-Powerpuff-Girls-Blossom-Plush-snapped-up-1024x613.jpg 1024w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/05\/Sushi-Express-Powerpuff-Girls-Blossom-Plush-snapped-up-300x180.jpg 300w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/05\/Sushi-Express-Powerpuff-Girls-Blossom-Plush-snapped-up-768x460.jpg 768w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/05\/Sushi-Express-Powerpuff-Girls-Blossom-Plush-snapped-up-1536x920.jpg 1536w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/05\/Sushi-Express-Powerpuff-Girls-Blossom-Plush-snapped-up-600x359.jpg 600w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/05\/Sushi-Express-Powerpuff-Girls-Blossom-Plush-snapped-up.jpg 1579w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c2a6ea elementor-widget elementor-widget-text-editor\" data-id=\"3c2a6ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"background-color: rgba(255, 255, 255, 0); font-style: inherit; font-weight: inherit;\">This demonstrates how licensed merchandise can become more effective when the formats are designed specifically around how consumers interact with the brand environment.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8d509aa e-flex e-con-boxed e-con e-parent\" data-id=\"8d509aa\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cfe91e2 elementor-cta--skin-cover elementor-widget elementor-widget-call-to-action\" data-id=\"cfe91e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta\">\n\t\t\t\t\t<div class=\"elementor-cta__bg-wrapper\">\n\t\t\t\t<div class=\"elementor-cta__bg elementor-bg\" style=\"background-image: url(https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/07\/IP-Licensed-Merchandise-call-to-action-background-1-1024x683.jpg);\" role=\"img\" aria-label=\"IP-Licensed-Merchandise-call-to-action-background-1.jpg\"><\/div>\n\t\t\t\t<div class=\"elementor-cta__bg-overlay\"><\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h2 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tReady to Bring IP Magic to Your Campaign?\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tLet\u2019s Create Custom Merchandise That Connects.\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__button-wrapper elementor-cta__content-item elementor-content-item \">\n\t\t\t\t\t<a class=\"elementor-cta__button elementor-button elementor-size-\" href=\"https:\/\/dtcworld.com\/my\/contact-us\/\" target=\"_blank\">\n\t\t\t\t\t\tContact DTC World\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4df876b2 e-con-full e-flex e-con e-child\" data-id=\"4df876b2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7fd4a5e2 elementor-widget elementor-widget-text-editor\" data-id=\"7fd4a5e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>Alternatively, you can explore our past\u00a0<span style=\"color: #e83e4c;\"><strong><em><a style=\"color: #e83e4c;\" href=\"https:\/\/dtcworld.com\/my\/dtc-showcase\/\" target=\"_blank\" rel=\"noopener\">Showcase<\/a><\/em><\/strong><b>\u00a0<\/b><\/span>portfolio for more inspiration:\u00a0<\/h4><h4 dir=\"ltr\">\u00a0<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7fec6cb8 elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-widget elementor-widget-posts\" data-id=\"7fec6cb8\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;classic_columns&quot;:&quot;3&quot;,&quot;classic_columns_tablet&quot;:&quot;2&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-37418 post type-post status-publish format-standard has-post-thumbnail hentry category-all category-gift-with-purchase category-showcase tag-custom-foldable-shopping-bag tag-custom-plush tag-gift-with-purchase-promotions tag-merchandise-supplier-malaysia tag-promotional-merchandise tag-purchase-with-purchase-promotions\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/dtcworld.com\/my\/artistry-plush-foldable-bag-promotion-merchandise\/\" tabindex=\"-1\" target=&quot;_blank&quot;>\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"403\" src=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/04\/Artistry-Beauty-Buddies-plush-foldable-bags-showcase-768x403.jpg\" class=\"attachment-medium_large size-medium_large wp-image-37419\" alt=\"Custom plush and foldable bag promotional merchandise for ARTISTRY Beauty Buddies campaign in Malaysia\" srcset=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/04\/Artistry-Beauty-Buddies-plush-foldable-bags-showcase-768x403.jpg 768w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/04\/Artistry-Beauty-Buddies-plush-foldable-bags-showcase-300x158.jpg 300w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/04\/Artistry-Beauty-Buddies-plush-foldable-bags-showcase-1024x538.jpg 1024w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/04\/Artistry-Beauty-Buddies-plush-foldable-bags-showcase-1536x806.jpg 1536w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/04\/Artistry-Beauty-Buddies-plush-foldable-bags-showcase-600x315.jpg 600w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/04\/Artistry-Beauty-Buddies-plush-foldable-bags-showcase.jpg 2040w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/dtcworld.com\/my\/artistry-plush-foldable-bag-promotion-merchandise\/\" target=&quot;_blank&quot;>\n\t\t\t\tARTISTRY Beauty Buddies Plush &#038; Foldable Bag &#8211; Purchase With Purchase Promotion\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-37208 post type-post status-publish format-standard has-post-thumbnail hentry category-all category-gift-with-purchase category-showcase tag-brand-merchandise-malaysia tag-company-merchandise tag-custom-plush tag-custom-plush-maker tag-promotional-merchandise\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/dtcworld.com\/my\/spritzer-siliqa-squad-custom-plush-merchandise\/\" tabindex=\"-1\" target=&quot;_blank&quot;>\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"403\" src=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/03\/Spritzer-Silica-Squad-Plushies-showcase-768x403.jpg\" class=\"attachment-medium_large size-medium_large wp-image-37209\" alt=\"Spritzer Siliqa Squad custom plush toy characters promotional merchandise campaign Malaysia\" srcset=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/03\/Spritzer-Silica-Squad-Plushies-showcase-768x403.jpg 768w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/03\/Spritzer-Silica-Squad-Plushies-showcase-300x158.jpg 300w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/03\/Spritzer-Silica-Squad-Plushies-showcase-1024x538.jpg 1024w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/03\/Spritzer-Silica-Squad-Plushies-showcase-1536x806.jpg 1536w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/03\/Spritzer-Silica-Squad-Plushies-showcase-scaled.jpg 2048w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/03\/Spritzer-Silica-Squad-Plushies-showcase-600x315.jpg 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/dtcworld.com\/my\/spritzer-siliqa-squad-custom-plush-merchandise\/\" target=&quot;_blank&quot;>\n\t\t\t\tSpritzer Siliqa Squad Plush Merchandise Campaign &#8211; Collectible Character Plushies\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-37501 post type-post status-publish format-standard has-post-thumbnail hentry category-all category-gift-with-purchase category-licensed-character category-showcase tag-collectible-merchandise tag-gift-with-purchase-promotions tag-licensed-character-gift-malaysia tag-licensed-merchandise tag-promotional-merchandise\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/dtcworld.com\/my\/kitkat-super-mario-licensed-merchandise-gwp\/\" tabindex=\"-1\" target=&quot;_blank&quot;>\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"403\" src=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/04\/KitKat-x-Super-Mario-pouch_showcase-768x403.jpg\" class=\"attachment-medium_large size-medium_large wp-image-37503\" alt=\"KitKat Super Mario licensed character promotional merchandise Malaysia collectible pouch series\" srcset=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/04\/KitKat-x-Super-Mario-pouch_showcase-768x403.jpg 768w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/04\/KitKat-x-Super-Mario-pouch_showcase-300x158.jpg 300w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/04\/KitKat-x-Super-Mario-pouch_showcase-1024x538.jpg 1024w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/04\/KitKat-x-Super-Mario-pouch_showcase-1536x806.jpg 1536w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/04\/KitKat-x-Super-Mario-pouch_showcase-600x315.jpg 600w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/04\/KitKat-x-Super-Mario-pouch_showcase.jpg 1800w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/dtcworld.com\/my\/kitkat-super-mario-licensed-merchandise-gwp\/\" target=&quot;_blank&quot;>\n\t\t\t\tKitKat \u00d7 Super Mario Licensed Merchandise \u2013 GWP Campaign in Malaysia\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Client Sushi Express Singapore Campaign Powerpuff Girls Collectible Merchandise Campaign Market(s) Singapore\u00a0 Merchandise Type Licensed Character Promotional Merchandise DTC World\u2019s<\/p>\n","protected":false},"author":4,"featured_media":37653,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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