{"id":37629,"date":"2026-05-08T15:58:26","date_gmt":"2026-05-08T07:58:26","guid":{"rendered":"https:\/\/dtcworld.com\/my\/?p=37629"},"modified":"2026-05-08T16:03:24","modified_gmt":"2026-05-08T08:03:24","slug":"nippon-paint-sumo-squad-plush-blind-box","status":"publish","type":"post","link":"https:\/\/dtcworld.com\/my\/nippon-paint-sumo-squad-plush-blind-box\/","title":{"rendered":"Nippon Paint Sumo Squad \u2013 A Custom Plush Blind Box Designed for Partner Gifting"},"content":{"rendered":"\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Nippon\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Client<\/b><\/span><\/p><\/td>

Nippon Paint<\/p><\/td><\/tr>

Campaign<\/b><\/span><\/p><\/td>

Sumo Squad Plush Blind Box as Event Giveaway<\/td><\/tr>

Market(s)<\/b><\/span><\/p><\/td>

Singapore<\/span>\u00a0<\/span><\/p><\/td><\/tr>

Merchandise Type<\/b><\/span><\/p><\/td>

Custom Plush Blind Box<\/p><\/td><\/tr>

DTC World\u2019s Role<\/b><\/span><\/p><\/td>

Concept development, plush & box designs, production, fulfilment<\/p><\/td><\/tr><\/tbody><\/table>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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What We Delivered - Character Merchandise Designed for Partner Engagement<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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For a partner appreciation event in Singapore, Nippon Paint wanted to create a giveaway that would feel more engaging and memorable than a standard event gift.<\/p>

DTC World developed the Sumo Squad<\/b><\/span> as a series of custom plush<\/a> blind box characters, transforming the existing mascot direction into a more structured collectible merchandise concept.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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This reflects Creative Merchandising<\/em>, where merchandise is designed not just as an event giveaway, but as part of the overall engagement experience.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Custom Merchandise Created<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Sumo Squad Plush Blind Box Series<\/strong><\/p>

The Sumo Squad was developed as a blind box<\/a> plush collection featuring multiple character variations built around Nippon Paint\u2019s sumo mascot identity.<\/p>

The blind box format adds an element of anticipation, turning the giveaway into a small experience rather than a straightforward handout.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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The Nippon Paint Crafter<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The Nippon Paint Artisan<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The Nippon Paint Guardian<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The Nippon Paint Stylist<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Partner Response<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The Sumo Squad plush series received positive response<\/b> from Nippon Paint\u2019s trade partners, with the collectible format helping the merchandise feel more engaging and memorable within the event setting.<\/p>

By combining mascot-driven character design<\/b> with blind box collectability, the giveaway became more than a standard appreciation item. It reinforces the relationship between the brand and its partner community in a more interactive way.<\/p>

\"\ud83d\udc49\" Explore how DTC World approaches creative merchandising<\/a>\u00a0and partner gifting<\/a><\/p>

\"\ud83d\udc49\" View the previous Nippon Paint Expo 2025 collectibles<\/strong><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Working With DTC World <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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This project demonstrates DTC World\u2019s capability in developing custom character merchandise that combines collectability, mascot<\/a> identity and event engagement into a cohesive merchandise system.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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From character development through to production and fulfilment, DTC designs & delivers <\/span>campaign-ready merchandise end-to-end<\/i>.<\/span><\/p>

Not Just Merch \u2014 Merch That Drives Engagement<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\tLooking To Create Promotional Merchandise That
Connects With Your Audience?\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\tLet\u2019s design impactful merchandise that tells your brand story and drives results.\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\n\t\t\t\t\t\tContact DTC World\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Alternatively, you can explore our past\u00a0Showcase<\/a><\/em><\/strong>\u00a0<\/b><\/span>portfolio for more inspiration:\u00a0<\/h4>

\u00a0<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\"Nippon<\/div>\n\t\t<\/a>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tNippon Paint Sumo Squad \u2013 A Custom Plush Blind Box Designed for Partner Gifting\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t
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\"Licensed<\/div>\n\t\t<\/a>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tAPAC Licensed Merchandise Trends \u2014 May 2026: Immersive Retail & Campaign Ideas\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t
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\"\"<\/div>\n\t\t<\/a>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tMidea Group \u2013 Centralised Merchandise Portal and Global Corporate Webstore\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Client Nippon Paint Campaign Sumo Squad Plush Blind Box as Event Giveaway Market(s) Singapore\u00a0 Merchandise Type Custom Plush Blind Box<\/p>\n","protected":false},"author":4,"featured_media":37630,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1509,5,1178,53],"tags":[2297,2106,2198,908],"class_list":["post-37629","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all","category-corporate-swag","category-design-innovation","category-showcase","tag-blind-box-merchandise","tag-custom-plush","tag-custom-plush-maker","tag-promotional-merchandise"],"yoast_head":"\nCustom Plush Malaysia \u2013 Nippon Paint Sumo Squad Blind Box<\/title>\n<meta name=\"description\" content=\"Custom plush blind box merchandise developed for Nippon Paint partner gifting event. 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