{"id":37539,"date":"2026-05-06T17:40:05","date_gmt":"2026-05-06T09:40:05","guid":{"rendered":"https:\/\/dtcworld.com\/my\/?p=37539"},"modified":"2026-05-06T17:40:32","modified_gmt":"2026-05-06T09:40:32","slug":"licensed-merchandise-trends-may-2026","status":"publish","type":"post","link":"https:\/\/dtcworld.com\/my\/licensed-merchandise-trends-may-2026\/","title":{"rendered":"APAC Licensed Merchandise Trends \u2014 May 2026: Immersive Retail &#038; Campaign Ideas"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"37539\" class=\"elementor elementor-37539\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cd44848 e-flex e-con-boxed e-con e-parent\" data-id=\"cd44848\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b009f52 e-con-full e-flex e-con e-child\" data-id=\"b009f52\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b778ad9 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"b778ad9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"538\" src=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/04\/Licensed-Merchandise-Trends-May-2026-1024x538.jpg\" class=\"attachment-large size-large wp-image-37540\" alt=\"Licensed Merchandise Trends May 2026 - Malaysia\" srcset=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/04\/Licensed-Merchandise-Trends-May-2026-1024x538.jpg 1024w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/04\/Licensed-Merchandise-Trends-May-2026-300x158.jpg 300w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/04\/Licensed-Merchandise-Trends-May-2026-768x403.jpg 768w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/04\/Licensed-Merchandise-Trends-May-2026-1536x806.jpg 1536w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/04\/Licensed-Merchandise-Trends-May-2026-scaled.jpg 2048w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/04\/Licensed-Merchandise-Trends-May-2026-600x315.jpg 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cb326f7 elementor-widget elementor-widget-text-editor\" data-id=\"cb326f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Introduction<\/strong><\/p><p>Licensed merchandise across APAC, including Malaysia, is evolving beyond product design into <b>experience-led formats<\/b>.<\/p><p>This month\u2019s highlights point to a clear shift: brands are no longer just creating merchandise \u2014 they are designing <b>immersive environments<\/b> where consumers can interact with IP in more engaging and memorable ways. This builds on trends observed in our previous analysis in April, where <a href=\"https:\/\/dtcworld.com\/my\/licensed-merchandise-market-trends-april-2026\/\" target=\"_blank\" rel=\"noopener\">collectible formats and phygital campaigns were gaining traction<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-48fc97d e-flex e-con-boxed e-con e-parent\" data-id=\"48fc97d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ae4a213 elementor-widget elementor-widget-heading\" data-id=\"ae4a213\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Campaign Spotlight<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7bd3d34 elementor-widget elementor-widget-heading\" data-id=\"7bd3d34\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Disney Breakfast Besties Pop-Up \u2014 Turning Retail into an Experience<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d26a100 elementor-widget elementor-widget-image\" data-id=\"d26a100\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"635\" height=\"423\" src=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/04\/Disney-Breakfast-Besties-pop-up-event_content-creator.jpg\" class=\"attachment-large size-large wp-image-37543\" alt=\"Content creator sharing Disney Breakfast Besties pop-up at Bugis+ featuring immersive retail experience and licensed merchandise\" srcset=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/04\/Disney-Breakfast-Besties-pop-up-event_content-creator.jpg 635w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/04\/Disney-Breakfast-Besties-pop-up-event_content-creator-300x200.jpg 300w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/04\/Disney-Breakfast-Besties-pop-up-event_content-creator-600x400.jpg 600w\" sizes=\"(max-width: 635px) 100vw, 635px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Content creators capturing the Disney Breakfast Besties pop-up, highlighting experience-led retail concepts relevant across APAC markets. Credits: jeankuah IG<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a86684 elementor-widget elementor-widget-text-editor\" data-id=\"7a86684\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A Disney Breakfast Besties pop-up at CapitaLand Bugis+ in Singapore showcases how licensed merchandise can be integrated into an immersive retail concept.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d354315 e-grid e-con-full e-con e-child\" data-id=\"d354315\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9bf6f08 elementor-widget elementor-widget-image\" data-id=\"9bf6f08\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"496\" height=\"720\" src=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/04\/Food-themed-Disney-plush_content-creator.jpg\" class=\"attachment-large size-large wp-image-37544\" alt=\"Disney Breakfast Besties pop-up with food-themed plush toys and interactive retail experience setup\" srcset=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/04\/Food-themed-Disney-plush_content-creator.jpg 496w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/04\/Food-themed-Disney-plush_content-creator-207x300.jpg 207w\" sizes=\"(max-width: 496px) 100vw, 496px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">credits: @middleclass.sg tiktok<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a95e93 elementor-widget elementor-widget-image\" data-id=\"6a95e93\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.instagram.com\/reels\/DWC4zM8Segj\/\" target=\"_blank\" rel=\"nofollow\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"457\" height=\"720\" src=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/04\/Disney-Breakfast-Besties-plush-pop-up_content-creator.jpg\" class=\"attachment-large size-large wp-image-37545\" alt=\"Customer interaction at Disney Breakfast Besties pop-up showcasing retail theater concept with plush merchandise\" srcset=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/04\/Disney-Breakfast-Besties-plush-pop-up_content-creator.jpg 457w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/04\/Disney-Breakfast-Besties-plush-pop-up_content-creator-190x300.jpg 190w\" sizes=\"(max-width: 457px) 100vw, 457px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">credits: sunnycitykids IG<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ff5f67 elementor-widget elementor-widget-text-editor\" data-id=\"0ff5f67\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Instead of a traditional retail setup, customers were invited to \u201corder\u201d food-themed plush toys, which were then theatrically prepared through simulated cooking, baking, brewing and steaming interactions, thereby creating a form of \u201c<b>retail theater<\/b>\u201d.<\/p>\n<p>The focus shifts from simply purchasing a product to participating in a fun experience.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-623ebaf e-flex e-con-boxed e-con e-parent\" data-id=\"623ebaf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-948ebbf elementor-widget elementor-widget-text-editor\" data-id=\"948ebbf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Why it matters<\/strong><\/p><p>Campaigns are no longer competing on product alone.<br \/>They are competing on <b>experience, memory and shareability<\/b>.<\/p><p>The merchandise acts as the entry point \u2014 but the experience is what drives engagement and conversion, especially for the <strong>Millennials and <a href=\"https:\/\/dtcworld.com\/my\/top-10-viral-corporate-gifts-gen-z-wants\/\" target=\"_blank\" rel=\"noopener\">Gen Zs<\/a><\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d1e963 elementor-widget elementor-widget-text-editor\" data-id=\"4d1e963\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>What brands can take away<\/strong><\/p><ul><li>Brands exploring similar campaigns often start with the right <a href=\"https:\/\/dtcworld.com\/my\/licensed-character-merchandise\/\" target=\"_blank\" rel=\"noopener\">IP selection and licensing strategy<\/a>.<\/li><li>Design merchandise as part of a <b>customer journey<\/b>, not a standalone item<\/li><li>Use retail environments as a <b>stage for interaction<\/b><\/li><li>Build formats that encourage <b>social sharing and participation<\/b><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-555c035 e-flex e-con-boxed e-con e-parent\" data-id=\"555c035\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7a06fd3 elementor-widget elementor-widget-heading\" data-id=\"7a06fd3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Trend Shift<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7574195 elementor-widget elementor-widget-heading\" data-id=\"7574195\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">From Product-Led Campaigns to \u201cReal-World\u201d IP Experiences<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-754df70 elementor-widget elementor-widget-text-editor\" data-id=\"754df70\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Across recent activations, licensed merchandise is increasingly being used to create <b>real-world IP environments<\/b>, rather than just product ranges.<\/p><p>Consumers are not just buying into characters \u2014 they are engaging with <b>spaces and experiences built around them<\/b>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7d3e983 e-flex e-con-boxed e-con e-parent\" data-id=\"7d3e983\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-69c3ddf e-con-full e-flex e-con e-child\" data-id=\"69c3ddf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-77b80f0 elementor-widget elementor-widget-text-editor\" data-id=\"77b80f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Market signals<\/strong><\/p><ul><li>Pok\u00e9mon Pika Pika Mart Singapore sold out within minutes<\/li><li>Chiikawa x Sanrio supermarket activations sold out across Japan and Hong Kong<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c06aecd elementor-widget elementor-widget-text-editor\" data-id=\"c06aecd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>These examples show that demand is driven not only by IP popularity, but by how the IP is brought to life in physical spaces.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b542912 e-con-full e-flex e-con e-child\" data-id=\"b542912\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7616610 elementor-widget elementor-widget-image\" data-id=\"7616610\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"657\" height=\"1024\" src=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/04\/Pika-Pika-Mart-Pokemon_Chiikawa-Sanrio-Supermarket-657x1024.jpg\" class=\"attachment-large size-large wp-image-37546\" alt=\"Pok\u00e9mon Pika Pika Mart licensed merchandise and Chiikawa x Sanrio supermarket concept licensed merchandise displays\" srcset=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/04\/Pika-Pika-Mart-Pokemon_Chiikawa-Sanrio-Supermarket-657x1024.jpg 657w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/04\/Pika-Pika-Mart-Pokemon_Chiikawa-Sanrio-Supermarket-193x300.jpg 193w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/04\/Pika-Pika-Mart-Pokemon_Chiikawa-Sanrio-Supermarket-768x1196.jpg 768w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/04\/Pika-Pika-Mart-Pokemon_Chiikawa-Sanrio-Supermarket-986x1536.jpg 986w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/04\/Pika-Pika-Mart-Pokemon_Chiikawa-Sanrio-Supermarket-600x935.jpg 600w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/04\/Pika-Pika-Mart-Pokemon_Chiikawa-Sanrio-Supermarket.jpg 990w\" sizes=\"(max-width: 657px) 100vw, 657px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Credits: plazajapan\/ Reddit<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-879d838 e-flex e-con-boxed e-con e-parent\" data-id=\"879d838\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-42148df elementor-widget elementor-widget-text-editor\" data-id=\"42148df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Why it matters<\/strong><\/p><p>Millennials and Gen Z consumers are increasingly drawn to experiences that offer a form of <strong>playful escapism<\/strong>.<\/p><p>Campaigns that combine licensed merchandise with immersive environments are able to:<\/p><ul><li>Drive stronger engagement<\/li><li>Increase perceived value<\/li><li>Accelerate sell-through<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b73a83 elementor-widget elementor-widget-text-editor\" data-id=\"1b73a83\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>What brands can take away<\/strong><\/p><ul><li>Move beyond product-only campaigns to <b>experience-led activations<\/b><\/li><li>Use licensed merchandise as part of a <b>larger narrative or environment<\/b><\/li><li>Design campaigns where consumers can <b>interact with the IP<\/b><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f7433f6 e-flex e-con-boxed e-con e-parent\" data-id=\"f7433f6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5947a06 elementor-widget elementor-widget-heading\" data-id=\"5947a06\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Campaign Opportunities to Watch<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bf4921b elementor-widget elementor-widget-heading\" data-id=\"bf4921b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Marvel Heroes &amp; Villains \u2014 Year-End Campaign Potential<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-87ba6eb elementor-widget elementor-widget-text-editor\" data-id=\"87ba6eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Upcoming releases such as <em>Doomsday<\/em> (Dec 18) present strong opportunities for festive and year-end campaigns.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1292fb4 elementor-widget elementor-widget-image\" data-id=\"1292fb4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"672\" height=\"342\" src=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/05\/Marvel-banner.jpg\" class=\"attachment-large size-large wp-image-37610\" alt=\"Marvel movie banner\" srcset=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/05\/Marvel-banner.jpg 672w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/05\/Marvel-banner-300x153.jpg 300w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/05\/Marvel-banner-600x305.jpg 600w\" sizes=\"(max-width: 672px) 100vw, 672px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">credit: D23.com<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d561952 elementor-widget elementor-widget-image\" data-id=\"d561952\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"360\" src=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/05\/Marvel-movie-merchanandise-items-1024x360.jpg\" class=\"attachment-large size-large wp-image-37609\" alt=\"Marvel movie merchandise items\" srcset=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/05\/Marvel-movie-merchanandise-items-1024x360.jpg 1024w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/05\/Marvel-movie-merchanandise-items-300x106.jpg 300w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/05\/Marvel-movie-merchanandise-items-768x270.jpg 768w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/05\/Marvel-movie-merchanandise-items-1536x541.jpg 1536w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/05\/Marvel-movie-merchanandise-items-600x211.jpg 600w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/05\/Marvel-movie-merchanandise-items.jpg 1909w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">credits: Fine Art America \/ BevNET CPG Media<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-46c5f54 elementor-widget elementor-widget-text-editor\" data-id=\"46c5f54\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Campaign directions<\/strong><\/p><ul><li>Hero vs Villain themed merchandise collections<\/li><li>Limited-edition collectible series<\/li><li>Seasonal promotional merchandise and retail activations<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a874470 elementor-widget elementor-widget-text-editor\" data-id=\"a874470\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Why it matters<\/strong><\/p><p>Top IP campaigns can drive <b>20\u201330% uplift<\/b>, with additional gains from movie tie-ins.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-de006ca e-flex e-con-boxed e-con e-parent\" data-id=\"de006ca\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4f5c215 elementor-widget elementor-widget-heading\" data-id=\"4f5c215\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">We Bare Bears x Powerpuff Girls \u2014 Dual IP Strategy<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-89399cc elementor-widget elementor-widget-text-editor\" data-id=\"89399cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>This collaboration demonstrates a <strong>\u201cvalue licensing\u201d approach<\/strong>, where brands activate two recognisable IPs within a single campaign.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e35229a elementor-widget elementor-widget-image\" data-id=\"e35229a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"786\" height=\"436\" src=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/05\/WeBareBears-x-Powerpuff-Girls.jpg\" class=\"attachment-large size-large wp-image-37608\" alt=\"We Bare Bears x Powerpuff Girls\" srcset=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/05\/WeBareBears-x-Powerpuff-Girls.jpg 786w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/05\/WeBareBears-x-Powerpuff-Girls-300x166.jpg 300w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/05\/WeBareBears-x-Powerpuff-Girls-768x426.jpg 768w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/05\/WeBareBears-x-Powerpuff-Girls-600x333.jpg 600w\" sizes=\"(max-width: 786px) 100vw, 786px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">credits: Warner Bros<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c2d6be5 elementor-widget elementor-widget-text-editor\" data-id=\"c2d6be5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Campaign directions<\/strong><\/p><ul><li>Cross-IP collectible merchandise<\/li><li><a href=\"https:\/\/dtcworld.com\/my\/blind-box-campaign-mechanic-sea-brand-marketers\/\" target=\"_blank\" rel=\"noopener\">Blind box<\/a> or figurine series<\/li><li>Co-branded promotional campaigns<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b9c9bd elementor-widget elementor-widget-text-editor\" data-id=\"6b9c9bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Why it matters<\/strong><\/p><ul><li>Expands reach across multiple fan bases<\/li><li>Increases perceived value through <strong>dual IP exposure<\/strong><\/li><li>Appeals across both Millennials and Gen Z audiences<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-50be551 e-flex e-con-boxed e-con e-parent\" data-id=\"50be551\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1173ca0 elementor-widget elementor-widget-heading\" data-id=\"1173ca0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What This Means for Marketers<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4941493 elementor-widget elementor-widget-text-editor\" data-id=\"4941493\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Across this month\u2019s trends, a clear pattern is emerging:<\/p><ul><li>From products \u2192 <b>experience-led campaigns<\/b><\/li><li>From merchandise \u2192 <b>interactive retail environments<\/b><\/li><li>From single IP \u2192 <b>layered and collaborative IP strategies<\/b><\/li><\/ul><p>Licensed merchandise is no longer just a campaign output \u2014 it is becoming part of a <b>broader engagement system<\/b>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-39ae5de e-flex e-con-boxed e-con e-parent\" data-id=\"39ae5de\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9b55f05 elementor-widget elementor-widget-heading\" data-id=\"9b55f05\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclusion<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2fbefe9 elementor-widget elementor-widget-text-editor\" data-id=\"2fbefe9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>As licensed merchandise continues to evolve, the most effective campaigns will combine:<\/p><ul><li>Strong IP selection<\/li><li>Thoughtful merchandise formats<\/li><li>And immersive execution that creates meaningful interaction<\/li><\/ul><p>The opportunity lies in designing campaigns where consumers don\u2019t just receive merchandise \u2014 but <b>experience it<\/b>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d1eeae6 e-flex e-con-boxed e-con e-parent\" data-id=\"d1eeae6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5441d32 elementor-cta--skin-cover elementor-widget elementor-widget-call-to-action\" data-id=\"5441d32\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta\">\n\t\t\t\t\t<div class=\"elementor-cta__bg-wrapper\">\n\t\t\t\t<div class=\"elementor-cta__bg elementor-bg\" style=\"background-image: url(https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/07\/IP-Licensed-Merchandise-call-to-action-background-1-1024x683.jpg);\" role=\"img\" aria-label=\"IP-Licensed-Merchandise-call-to-action-background-1.jpg\"><\/div>\n\t\t\t\t<div class=\"elementor-cta__bg-overlay\"><\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h2 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tLooking to develop a licensed merchandise campaign?\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tWe support brands across APAC from concept to execution \u2014 from IP licensing and product design to production and campaign rollout.\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__button-wrapper elementor-cta__content-item elementor-content-item \">\n\t\t\t\t\t<a class=\"elementor-cta__button elementor-button elementor-size-\" href=\"https:\/\/dtcworld.com\/my\/contact-us\/\" target=\"_blank\">\n\t\t\t\t\t\tFree Consultation\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f11c743 e-flex e-con-boxed e-con e-parent\" data-id=\"f11c743\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5f9f06a elementor-widget elementor-widget-text-editor\" data-id=\"5f9f06a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><span style=\"color: #e83e4c;\">Read more\u00a0<span style=\"color: #19142e;\">BLOGS<\/span><\/span><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f4f030f elementor-posts--align-left elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-widget elementor-widget-posts\" data-id=\"f4f030f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:22,&quot;sizes&quot;:[]},&quot;classic_columns&quot;:&quot;3&quot;,&quot;classic_columns_tablet&quot;:&quot;2&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-37285 post type-post status-publish format-standard has-post-thumbnail hentry category-blogs tag-brand-activation-malaysia tag-collectible-merchandise tag-ip-licensing-malaysia tag-licensed-merchandise-malaysia tag-promotional-merchandise-malaysia\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/dtcworld.com\/my\/licensed-merchandise-market-trends-april-2026\/\" tabindex=\"-1\" target=&quot;_blank&quot;>\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"403\" src=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/03\/IP-Licensing-trends-Disney-x-Formula-1-Miniso-blind-box-collectible-figurines-for-APAC-market-768x403.jpg\" class=\"attachment-medium_large size-medium_large wp-image-37286\" alt=\"APAC IP licensing trends April 2026 featuring Disney x Formula 1 x Miniso blind box collectible merchandise\" srcset=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/03\/IP-Licensing-trends-Disney-x-Formula-1-Miniso-blind-box-collectible-figurines-for-APAC-market-768x403.jpg 768w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/03\/IP-Licensing-trends-Disney-x-Formula-1-Miniso-blind-box-collectible-figurines-for-APAC-market-300x158.jpg 300w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/03\/IP-Licensing-trends-Disney-x-Formula-1-Miniso-blind-box-collectible-figurines-for-APAC-market-1024x538.jpg 1024w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/03\/IP-Licensing-trends-Disney-x-Formula-1-Miniso-blind-box-collectible-figurines-for-APAC-market-1536x806.jpg 1536w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/03\/IP-Licensing-trends-Disney-x-Formula-1-Miniso-blind-box-collectible-figurines-for-APAC-market-scaled.jpg 2048w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/03\/IP-Licensing-trends-Disney-x-Formula-1-Miniso-blind-box-collectible-figurines-for-APAC-market-600x315.jpg 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/dtcworld.com\/my\/licensed-merchandise-market-trends-april-2026\/\" target=&quot;_blank&quot;>\n\t\t\t\tAPAC IP Licensing Trends \u2014 April 2026\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-34853 post type-post status-publish format-standard has-post-thumbnail hentry category-blogs tag-chiikawa-collaborations-2025 tag-chiikawa-malaysia tag-collectible-merchandise tag-gift-with-purchase-malaysia tag-licensed-character-merchandise\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/dtcworld.com\/my\/chiikawa-2025-brand-collabs-gift-with-purchase-ideas\/\" tabindex=\"-1\" target=&quot;_blank&quot;>\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"403\" src=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/09\/Chiikawa-Promotional-Gift-Ideas-Blog-768x403.jpg\" class=\"attachment-medium_large size-medium_large wp-image-34854\" alt=\"Chiikawa Promotional Gift Ideas Blog\" srcset=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/09\/Chiikawa-Promotional-Gift-Ideas-Blog-768x403.jpg 768w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/09\/Chiikawa-Promotional-Gift-Ideas-Blog-300x157.jpg 300w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/09\/Chiikawa-Promotional-Gift-Ideas-Blog-1024x537.jpg 1024w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/09\/Chiikawa-Promotional-Gift-Ideas-Blog-1536x806.jpg 1536w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/09\/Chiikawa-Promotional-Gift-Ideas-Blog.jpg 2048w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/09\/Chiikawa-Promotional-Gift-Ideas-Blog-600x315.jpg 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/dtcworld.com\/my\/chiikawa-2025-brand-collabs-gift-with-purchase-ideas\/\" target=&quot;_blank&quot;>\n\t\t\t\tChiikawa 2025: Brand Collabs &#038; Gift-With-Purchase Ideas in Malaysia\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-30524 post type-post status-publish format-standard has-post-thumbnail hentry category-blogs tag-cuby-tote-bags tag-quby tag-quby-cups tag-quby-gifts tag-quby-merchandise tag-quby-products\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/dtcworld.com\/my\/quby-merchandise-that-consumers-love-why-brands-are-using-it-to-drive-sales-engagement\/\" tabindex=\"-1\" target=&quot;_blank&quot;>\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"403\" src=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/06\/Quby_Merchandise_that_Consumers_Love_Blog_featured-1-768x403.jpg\" class=\"attachment-medium_large size-medium_large wp-image-30559\" alt=\"Quby_Merchandise_that_Consumers_Love_Blog_featured\" srcset=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/06\/Quby_Merchandise_that_Consumers_Love_Blog_featured-1-768x403.jpg 768w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/06\/Quby_Merchandise_that_Consumers_Love_Blog_featured-1-300x158.jpg 300w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/06\/Quby_Merchandise_that_Consumers_Love_Blog_featured-1-1024x538.jpg 1024w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/06\/Quby_Merchandise_that_Consumers_Love_Blog_featured-1-1536x806.jpg 1536w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/06\/Quby_Merchandise_that_Consumers_Love_Blog_featured-1.jpg 2048w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/06\/Quby_Merchandise_that_Consumers_Love_Blog_featured-1-600x315.jpg 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/dtcworld.com\/my\/quby-merchandise-that-consumers-love-why-brands-are-using-it-to-drive-sales-engagement\/\" target=&quot;_blank&quot;>\n\t\t\t\tQuby Merchandise That Consumers Love &#8211; Why Brands Are Using It To Drive Sales &#038; Engagement\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Introduction Licensed merchandise across APAC, including Malaysia, is evolving beyond product design into experience-led formats. This month\u2019s highlights point to<\/p>\n","protected":false},"author":4,"featured_media":37540,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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