{"id":37514,"date":"2026-04-23T16:55:32","date_gmt":"2026-04-23T08:55:32","guid":{"rendered":"https:\/\/dtcworld.com\/my\/?p=37514"},"modified":"2026-04-23T17:02:07","modified_gmt":"2026-04-23T09:02:07","slug":"toast-box-horlicks-blind-box-plushies","status":"publish","type":"post","link":"https:\/\/dtcworld.com\/my\/toast-box-horlicks-blind-box-plushies\/","title":{"rendered":"Horlicks x Toast Box Blind Box Plushies \u2013 Collectible GWP Merchandise for F&B Campaigns"},"content":{"rendered":"\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Horlicks\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Brand<\/b><\/span><\/p><\/td>

Horlicks x Toast Box<\/p><\/td><\/tr>

Campaign<\/b><\/span><\/p><\/td>

Toast & Malt Set Blind Box Plushie Redemption<\/td><\/tr>

Market(s)<\/b><\/span><\/p><\/td>

Singapore<\/span>\u00a0<\/span><\/p><\/td><\/tr>

Merchandise Type<\/b><\/span><\/p><\/td>

Blind Box Plush Collectibles<\/p><\/td><\/tr>

DTC World\u2019s Role<\/b><\/span><\/p><\/td>

Merchandise production and fulfilment<\/p><\/td><\/tr><\/tbody><\/table>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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What We Delivered - Blind Box Merchandise Designed for Redemption Engagement<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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For the Horlicks x Toast Box<\/b> collaboration, DTC World supported the production of a series of blind box plush collectibles developed for a meal-based redemption campaign.<\/p>

The focus was on translating\u00a0character concepts and designs<\/span>\u00a0into <\/span>campaign-ready merchandise<\/b><\/span> \u2014 ensuring the plush formats were suitable for production, packaging and rollout.\u00a0<\/span>This reflects a Creative Merchandising approach, where DTC World delivers campaign-ready merchandise end-to-end \u2014 adapting concepts into formats that work effectively within real campaign conditions.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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source: Toast Box<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Custom Merchandise Created<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Blind Box Plush Collectibles<\/strong><\/p>

The plush series<\/a> features four designs, including a secret variant, developed around Horlicks\u2019 brand identity and its association with local breakfast culture.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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DTC World managed the production and fulfilment of the plush series, ensuring consistency across multiple designs within a single campaign.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Social Engagement and Collectability<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The blind box<\/a> format generated visible engagement across social platforms, with users sharing their collection progress and unboxing experiences.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Post documenting the collection. source: Facebook<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Repeat visits reflect how the merchandise extended beyond the point of redemption into ongoing participation.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Partnering With DTC World <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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This project demonstrates DTC World\u2019s capability in supporting collectible promotional merchandise<\/a>, where initial creative concepts are adapted into formats that can be produced, packed and distributed reliably at scale.<\/p>

By bridging design intent and production reality, DTC World ensures merchandise is not just visually aligned, but also operationally ready for campaign deployment.<\/p>

Not Just Merch \u2014 Merch That Drives Engagement<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\tLooking for GWP Ideas That Drive Sales?\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\tLet\u2019s create merchandise that works harder for your brand.\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\n\t\t\t\t\t\tContact DTC World\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Alternatively, you can explore our past\u00a0Showcase<\/a><\/em><\/strong>\u00a0<\/b><\/span>portfolio for more inspiration:\u00a0<\/h4>

\u00a0<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\"Custom<\/div>\n\t\t<\/a>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tOATSIDE Mini Pouch Blind Box – A Regional Gift With Purchase Campaign\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t
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\"FSMOne<\/div>\n\t\t<\/a>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tFSMOne Invest Expo 2026 Event Merchandise – Custom Plush & Foldable Bag Collection\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t
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\"Hello<\/div>\n\t\t<\/a>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tColgate Hello Kitty Mug – IP Licensed Merchandise for Retail Promotion\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Brand Horlicks x Toast Box Campaign Toast & Malt Set Blind Box Plushie Redemption Market(s) Singapore\u00a0 Merchandise Type Blind Box<\/p>\n","protected":false},"author":4,"featured_media":37515,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1509,44,53],"tags":[2289,2290,2291,2292],"class_list":["post-37514","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all","category-gift-with-purchase","category-showcase","tag-blind-box-merchandise-malaysia","tag-collectible-gwp-merchandise-malaysia","tag-custom-plush-toy-malaysia","tag-fb-promotional-gifts-malaysia"],"yoast_head":"\nCustom Plush Malaysia | Toast Box x Horlicks GWP Campaign<\/title>\n<meta name=\"description\" content=\"Planning a blind box GWP campaign in Malaysia? See how DTC World produces campaign-ready custom plush merchandise that drives redemptions.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dtcworld.com\/my\/toast-box-horlicks-blind-box-plushies\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Custom Plush Malaysia | Toast Box x Horlicks GWP Campaign\" \/>\n<meta property=\"og:description\" content=\"Planning a blind box GWP campaign in Malaysia? 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