{"id":37501,"date":"2026-04-22T09:10:56","date_gmt":"2026-04-22T01:10:56","guid":{"rendered":"https:\/\/dtcworld.com\/my\/?p=37501"},"modified":"2026-04-22T09:11:11","modified_gmt":"2026-04-22T01:11:11","slug":"kitkat-super-mario-licensed-merchandise-gwp","status":"publish","type":"post","link":"https:\/\/dtcworld.com\/my\/kitkat-super-mario-licensed-merchandise-gwp\/","title":{"rendered":"KitKat \u00d7 Super Mario Licensed Merchandise \u2013 GWP Campaign in Malaysia"},"content":{"rendered":"\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"KitKat\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Brand<\/b><\/span><\/p><\/td>

KitKat<\/p><\/td><\/tr>

Campaign<\/b><\/span><\/p><\/td>

KitKat Sharebags – The Super Mario Galaxy Movie Licensed Merchandise\u00a0<\/td><\/tr>

Market(s)<\/b><\/span><\/p><\/td>

Malaysia<\/span>\u00a0<\/span><\/p><\/td><\/tr>

Merchandise Type<\/b><\/span><\/p><\/td>

Licensed Character Promotional Merchandise \u2013 Limited Edition Pouches<\/p><\/td><\/tr>

DTC World\u2019s Role<\/b><\/span><\/p><\/td>

Merchandise production and execution<\/p><\/td><\/tr><\/tbody><\/table>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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What We Delivered - Licensed Merchandise Designed for Retail Engagement<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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For the nationwide launch of the KitKat \u00d7 The Super Mario Galaxy Movie promotional campaign in Malaysia, DTC World supported the production of licensed character promotional merchandise developed for retail distribution. The focus was on translating approved character assets into campaign-ready merchandise<\/b> that works effectively within a gift-with-purchase<\/a> environment.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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source: KitKat Malaysia<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Custom Merchandise Created<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Collectable Licensed Character Pouches<\/strong><\/p>

The campaign centred on a range of collectible pouches featuring Super Mario character designs. By combining licensed IP with a usable product format, the merchandise extends brand interaction beyond the point of purchase.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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DTC World managed the production of the licensed merchandise<\/a>, ensuring consistency across all units while adhering to approved character guidelines. The result is a cohesive merchandise range that meets both brand expectations and licensing requirements, while remaining practical for large-scale distribution.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Partnering With DTC World <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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This project demonstrates DTC World\u2019s capability in delivering licensed character promotional merchandise<\/b>, working within established IP frameworks while ensuring production quality and consistency.<\/p>

From translating approved designs into physical products, DTC delivers merchandise that is ready for real-world campaign use.<\/p>

Not Just Merch \u2013 Merch That Works<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\tReady to Bring IP Magic to Your Campaign?\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\tLet\u2019s Create Custom Merchandise That Connects.\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\n\t\t\t\t\t\tContact DTC World\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Alternatively, you can explore our past\u00a0Showcase<\/a><\/em><\/strong>\u00a0<\/b><\/span>portfolio for more inspiration:\u00a0<\/h4>

\u00a0<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\"Marigold<\/div>\n\t\t<\/a>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tMarigold Peel Fresh Gift With Purchase \u2013 Miffy 70th Anniversary Foldable Bags\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t
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\"Horlicks<\/div>\n\t\t<\/a>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tHorlicks x LINE FRIENDS Minini | IP Licensed Merchandise GWP\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t
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\"KFC<\/div>\n\t\t<\/a>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tKFC x Quby Licensed Character Merchandise Promotion – Phone Charms & Phone Pouch 2026\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Brand KitKat Campaign KitKat Sharebags – The Super Mario Galaxy Movie Licensed Merchandise\u00a0 Market(s) Malaysia\u00a0 Merchandise Type Licensed Character Promotional<\/p>\n","protected":false},"author":4,"featured_media":37503,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1509,44,45,53],"tags":[1746,1865,2060,1156,908],"class_list":["post-37501","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all","category-gift-with-purchase","category-licensed-character","category-showcase","tag-collectible-merchandise","tag-gift-with-purchase-promotions","tag-licensed-character-gift-malaysia","tag-licensed-merchandise","tag-promotional-merchandise"],"yoast_head":"\nLicensed Character Gift Malaysia \u2013 KitKat Super Mario Pouch<\/title>\n<meta name=\"description\" content=\"KitKat Super Mario licensed merchandise for Malaysia GWP campaign. 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