{"id":37442,"date":"2026-04-13T17:13:58","date_gmt":"2026-04-13T09:13:58","guid":{"rendered":"https:\/\/dtcworld.com\/my\/?p=37442"},"modified":"2026-04-13T17:23:51","modified_gmt":"2026-04-13T09:23:51","slug":"guinness-posm-led-tray-light-sign-trade-display","status":"publish","type":"post","link":"https:\/\/dtcworld.com\/my\/guinness-posm-led-tray-light-sign-trade-display\/","title":{"rendered":"Guinness POSM LED Tray & Light Sign – Trade Channel Display Merchandise"},"content":{"rendered":"\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Guinness\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Brand<\/b><\/span><\/td>Guinness<\/td><\/tr>
Market(s)<\/b><\/span><\/td>Malaysia<\/span>\u00a0<\/span><\/td><\/tr>
Merchandise Type<\/b><\/span><\/td>Custom POSM \/ Promotional Merchandise \u2013 LED Tray & Light Sign<\/td><\/tr>
DTC World\u2019s Role<\/b><\/span><\/td>Merchandise design & adaptation, production, fulfilment<\/td><\/tr><\/tbody><\/table>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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What We Delivered - Illuminated POSM for Trade Visibility<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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For Guinness\u2019 presence in trade channels in Malaysia, DTC World developed customised POSM (Point-of-Sale Merchandise) pieces designed to enhance brand visibility directly at the point of interaction.<\/p>

Illuminated merchandise formats were utilitsed in the custom POSM<\/a>, drawing attention within bar and retail environments. The use of lighting elements allowed the brand to stand out in visually competitive spaces, particularly in low-light settings typical of on-trade locations.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Custom Merchandise Created<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Custom LED Tray<\/strong><\/p>

A branded serving tray<\/a> integrated with LED lighting, designed for use within bar environments. The tray functions as both a serving tool and a mobile branding surface, ensuring repeated visibility during customer interaction moments.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Custom Guinness LED tray produced as promotional merchandise in Malaysia, designed for functional use while reinforcing brand presence in trade channels.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Custom Light Sign<\/strong><\/p>

Illuminated signage<\/a> featuring Guinness branding, designed for placement at key visibility points within trade outlets. The light sign reinforces brand presence.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Guinness table top light sign created for Malaysia trade channels, providing consistent illuminated brand visibility across outlets.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Partnering With DTC World <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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This project demonstrates DTC World\u2019s capability in developing custom promotional merchandise for trade environments, where functionality and brand visibility must work together.<\/p>

From concept adaptation to production execution, the focus remains on delivering merchandise that integrates seamlessly into real-world usage while maintaining strong brand presence.<\/p>

Not Just Merch \u2013 Merch That Works<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\tLooking For Custom POSM Solutions?\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\tWe are more than thrilled to guide you through the process of picking the perfect fit.
\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\n\t\t\t\t\t\tContact DTC World\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Alternatively, you can explore our past\u00a0Showcase<\/a><\/em><\/strong>\u00a0<\/b><\/span>portfolio for more inspiration:\u00a0<\/h4>

\u00a0<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\"Guinness<\/div>\n\t\t<\/a>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tGuinness POSM LED Tray & Light Sign – Trade Channel Display Merchandise\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t
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\"Custom<\/div>\n\t\t<\/a>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tARTISTRY Beauty Buddies Plush & Foldable Bag – Purchase With Purchase Promotion\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t
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\"Hello<\/div>\n\t\t<\/a>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tColgate Hello Kitty Mug – IP Licensed Merchandise for Retail Promotion\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Brand Guinness Market(s) Malaysia\u00a0 Merchandise Type Custom POSM \/ Promotional Merchandise \u2013 LED Tray & Light Sign DTC World\u2019s Role<\/p>\n","protected":false},"author":4,"featured_media":37443,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1509,46,53],"tags":[2275,810,2274,2259],"class_list":["post-37442","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all","category-posm","category-showcase","tag-company-merchandise","tag-corporate-merchandise","tag-merchandise-malaysia","tag-merchandise-supplier-malaysia"],"yoast_head":"\nPromotional Merchandise Malaysia \u2013 Guinness POSM LED Display<\/title>\n<meta name=\"description\" content=\"Custom LED tray & light sign for Guinness Malaysia trade channels. 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