{"id":37395,"date":"2026-04-08T16:27:56","date_gmt":"2026-04-08T08:27:56","guid":{"rendered":"https:\/\/dtcworld.com\/my\/?p=37395"},"modified":"2026-04-08T16:34:07","modified_gmt":"2026-04-08T08:34:07","slug":"colgate-hello-kitty-mug-ip-licensed-merchandise","status":"publish","type":"post","link":"https:\/\/dtcworld.com\/my\/colgate-hello-kitty-mug-ip-licensed-merchandise\/","title":{"rendered":"Colgate Hello Kitty Mug – IP Licensed Merchandise for Retail Promotion"},"content":{"rendered":"\t\t
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Brand<\/b><\/span><\/p><\/td>

Colgate<\/p><\/td><\/tr>

Campaign<\/b><\/span><\/p><\/td>

Hello Kitty Mug Gift With Purchase Promotion<\/td><\/tr>

Market(s)<\/b><\/span><\/p><\/td>

Malaysia<\/span>\u00a0<\/span><\/p><\/td><\/tr>

Merchandise Type<\/b><\/span><\/p><\/td>

IP licensed merchandise, custom mugs<\/p><\/td><\/tr>

DTC World\u2019s Role<\/b><\/span><\/p><\/td>

IP licensing liaison, licensed merchandise production and supply<\/p><\/td><\/tr><\/tbody><\/table>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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What We Delivered - IP Licensed Merchandise for a Retail Campaign<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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For this Colgate retail promotion in Malaysia, DTC World Malaysia supported the development and supply of the Hello Kitty mugs<\/b> used as part of the campaign\u2019s promotional merchandise.<\/p>

In addition to producing the mugs, DTC World Malaysia also liaised with the licensor<\/b> to support the development of the merchandise within the required IP licensing framework<\/b>.\u00a0This project reflects DTC World\u2019s ability to support brands with <\/span>IP licensed merchandise services<\/span><\/a>, from licensing coordination through to final product supply.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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source: Pasaraya CS FB<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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source: Trendy Sharing \u7231\u6f6e\u6d41 FB<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Custom Merchandise Created<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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DTC World Malaysia produced a set of Hello Kitty mugs<\/strong> developed as licensed promotional merchandise for retail redemption.<\/p>

The mugs<\/a> were created in multiple colour variations and designed to work as a collectible, display-friendly and giftable promotional item.\u00a0<\/p>

When paired with a well-loved licensed character such as Hello Kitty<\/strong>, the merchandise also carries stronger emotional and visual appeal.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Production & Licensing Execution<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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DTC World Malaysia supported the process not only through production, but also through coordination with the licensor<\/b> to help manage the character-led merchandise development requirements.<\/p>

The reflects DTC World\u2019s ability to support clients who require a partner that can manage both the licensing and merchandise production<\/b> side of a promotional campaign.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Partnering With DTC World <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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From liaising with licensors to producing the final merchandise, the project reflects DTC World\u2019s ability to help clients navigate both the creative and execution requirements<\/i> involved in licensed character merchandise<\/a>.<\/p>

For brands looking to create licensed promotional merchandise, retail premiums or character-led campaign gifts<\/b>, having the right partner can help simplify the process from concept to rollout.<\/p>

Not Just Merch \u2013 Merch That Makes Promotions Collectible<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\tReady to Bring IP Magic to Your Campaign?\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\tLet\u2019s Create Custom Merchandise That Connects.\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\n\t\t\t\t\t\tContact DTC World\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Alternatively, you can explore our past\u00a0Showcase<\/a><\/em><\/strong>\u00a0<\/b><\/span>portfolio for more inspiration:\u00a0<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Brand Colgate Campaign Hello Kitty Mug Gift With Purchase Promotion Market(s) Malaysia\u00a0 Merchandise Type IP licensed merchandise, custom mugs DTC […]<\/p>\n","protected":false},"author":4,"featured_media":37396,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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