{"id":37143,"date":"2026-03-09T16:45:58","date_gmt":"2026-03-09T08:45:58","guid":{"rendered":"https:\/\/dtcworld.com\/my\/?p=37143"},"modified":"2026-03-10T12:41:42","modified_gmt":"2026-03-10T04:41:42","slug":"kfc-quby-licensed-character-merchandise-promotion","status":"publish","type":"post","link":"https:\/\/dtcworld.com\/my\/kfc-quby-licensed-character-merchandise-promotion\/","title":{"rendered":"KFC x Quby Licensed Character Merchandise Promotion – Phone Charms & Phone Pouch 2026"},"content":{"rendered":"\t\t
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Brand<\/b><\/span><\/p><\/td>

KFC Malaysia<\/p><\/td><\/tr>

Campaign<\/b><\/span><\/p><\/td>

KFC x Quby Collectible Merchandise Promotion<\/p><\/td><\/tr>

Market(s)<\/b><\/span><\/p><\/td>

Malaysia<\/p><\/td><\/tr>

Merchandise Type<\/b><\/span><\/p><\/td>

Licensed character promotional merchandise – Phone Charms, Phone Pouch, Stickers, Red Packets<\/p><\/td><\/tr>

DTC World\u2019s Role<\/b><\/span><\/p><\/td>

Merchandise design development, licensed production execution, packaging production, manufacturing coordination<\/p><\/td><\/tr><\/tbody><\/table>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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What We Delivered - Licensed Character Merchandise for a Nationwide Promotion<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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In 2026, KFC Malaysia introduced a Quby character collaboration<\/b> as part of a nationwide promotional campaign. The programme combined collectible merchandise with both purchase-with-purchase (PWP) and gift-with-purchase<\/a> (GWP) mechanics to support engagement across restaurant, mobile app and food delivery channels.<\/p>

For this promotion, DTC World supported the campaign through licensed merchandise<\/a> production<\/b> and packaging execution, ensuring that all items adhered to the character artwork specifications and quality standards required for licensed merchandise.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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credit: KFC Malaysia<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Custom Merchandise Created<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The campaign featured several merchandise formats designed to work within both collectible retail promotions and festive giveaways.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Blind Box Phone Charms<\/strong><\/p>

The promotion introduced a series of 4 Quby character<\/a> phone charms, distributed through blind box packaging as a purchase-with-purchase item alongside selected meal combinations.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Quby character phone charm from the KFC collectible merchandise series.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Sleepy Quby character charm from the KFC promotional collectible series.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Hangry Quby design from the blind box phone charm collection.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Delulu Quby character design from the blind box collectible set.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Quby Phone Pouch (Purchase-With-Purchase Premium)<\/strong><\/p>

The campaign also featured a Quby-themed phone pouch<\/a>, available exclusively through KFC app orders as a purchase-with-purchase premium.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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credit: KFC Malaysia<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Phone pouch designed as a functional accessory within the character merchandise collection.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Lunar New Year Red Packets\u00a0<\/strong><\/p>

To align with the campaign\u2019s timing during the festive season, the promotion also included a Quby-themed red packet<\/a> set distributed with selected meal purchases.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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credit: KFC Malaysia<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Lunar New Year red packet designs featuring the Quby character collaboration.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Quby Sticker Sheets Giveaway<\/strong><\/p>

The promotion also included Quby character sticker sheets distributed with children\u2019s meal purchases.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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credit: KFC Malaysia<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Sticker sheet featuring multiple Quby character illustrations.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Production & Packaging Execution<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The campaign required coordinated production across multiple merchandise formats, each designed for different promotional mechanics and distribution channels.<\/p>

DTC World managed the manufacturing coordination and packaging production for the merchandise, ensuring that the items were produced according to the licensed artwork specifications and approved materials required for character merchandise.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Partnering With DTC World <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Character collaborations often require merchandise partners who can work within licensed artwork guidelines, production specifications and retail campaign timelines.<\/b><\/p>

For the KFC<\/a> x Quby promotion, the merchandise programme combined collectible accessories, practical lifestyle items and festive giveaways. By coordinating the production of these items while adhering to character licensing requirements, DTC World supported the execution of the campaign across multiple promotional channels.<\/p>

Not Just Merch \u2013 Merch That Makes Campaigns Collectible.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\tReady to Bring IP Magic to Your Campaign?\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\tLet\u2019s Create Custom Merchandise That Connects.\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\n\t\t\t\t\t\tContact DTC World\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Alternatively, you can explore our past\u00a0Showcase<\/a><\/em><\/strong>\u00a0<\/b><\/span>portfolio for more inspiration:\u00a0<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\"Blind<\/div>\n\t\t<\/a>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tBlind Box Campaign Mechanic: The SEA Playbook for Brand Marketers\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t
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\"Quaker<\/div>\n\t\t<\/a>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tQuaker Oats Custom Plush Keychains & Compressed Towels \u2013 GWP Promotional Merchandise\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t
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\"Guinness<\/div>\n\t\t<\/a>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tGuinness POSM LED Tray & Light Sign – Trade Channel Display Merchandise\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Brand KFC Malaysia Campaign KFC x Quby Collectible Merchandise Promotion Market(s) Malaysia Merchandise Type Licensed character promotional merchandise – Phone<\/p>\n","protected":false},"author":4,"featured_media":37144,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1509,44,45,53],"tags":[1865,2060,2274,908],"class_list":["post-37143","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all","category-gift-with-purchase","category-licensed-character","category-showcase","tag-gift-with-purchase-promotions","tag-licensed-character-gift-malaysia","tag-merchandise-malaysia","tag-promotional-merchandise"],"yoast_head":"\nKFC Malaysia x Quby Licensed Character Gifts - 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