{"id":36859,"date":"2026-02-11T11:45:08","date_gmt":"2026-02-11T03:45:08","guid":{"rendered":"https:\/\/dtcworld.com\/my\/?p=36859"},"modified":"2026-02-11T11:49:25","modified_gmt":"2026-02-11T03:49:25","slug":"zespri-lunar-new-year-plush-keychains-gwp-2026","status":"publish","type":"post","link":"https:\/\/dtcworld.com\/my\/zespri-lunar-new-year-plush-keychains-gwp-2026\/","title":{"rendered":"Zespri Lunar New Year Plush Keychains – Gift With Purchase Retail Campaign 2026"},"content":{"rendered":"\t\t
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Client<\/b><\/span><\/p><\/td>

Zespri Singapore<\/p><\/td><\/tr>

Campaign<\/b><\/span><\/p><\/td>

Zespri Chinese New Year Blind Box Promotion 2026<\/p><\/td><\/tr>

Market(s)<\/b><\/span><\/p><\/td>

Singapore<\/p><\/td><\/tr>

Merchandise Type<\/b><\/span><\/p><\/td>

Gift With Purchase – Plush Keychains (Blind Box Series)<\/p><\/td><\/tr>

DTC World\u2019s Role<\/b><\/span><\/p><\/td>

Custom plush development & production, blind box packaging production, fulfilment<\/p><\/td><\/tr><\/tbody><\/table>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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What We Delivered - Festive Promotional Merchandise for Retail Campaigns<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The 2026 Lunar New Year campaign with Zespri Singapore<\/a> invited shoppers to spend a minimum amount on Zespri kiwifruit to receive an exclusive\u00a0gift-with-purchase<\/a>\u00a0promotional collectible.<\/p>

Zespri engaged DTC World to design and produce a set of four collectible plush keychains: Kiwi Brothers in Chinese New Year themes. These custom plush keychains would be distributed in blind box format to create repeat purchase interest and extend in-market visibility across the festive period.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Seasonal promotion featuring blind box plush collectibles with qualifying purchase. credit: Zespri Singapore<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Custom Merchandise Created<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Plush Keychains – Kiwi Brothers Chinese New Year Series<\/strong>
The campaign centred on a series of four custom plush<\/a> keychains featuring the Kiwi Brothers reimagined in festive Lunar New Year styling. The result was merchandise that translated Zespri\u2019s seasonal storytelling into tactile, brand-aligned collectibles designed for both display and daily carry.\u00a0This has reinforced the role of thoughtfully engineered promotional products in retail engagement.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Partnering With DTC World <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The collaboration with Zespri Singapore centred on translating a festive retail concept into creative, campaign-ready merchandise within a tight seasonal timeline. From character adaptation to blind box packaging, each stage required close alignment between creative intent and production feasibility to ensure the final pieces were both visually distinctive and retail practical. DTC World managed this end-to-end process.\u00a0<\/p>

Not Just Merch \u2014 Merch That Makes Celebrations Collectible.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\tLooking for GWP Ideas That Drive Sales?\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\tLet\u2019s create merchandise that works harder for your brand.\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\n\t\t\t\t\t\tContact DTC World\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Alternatively, you can explore our past\u00a0Showcase<\/a><\/em><\/strong>\u00a0<\/b><\/span>portfolio for more inspiration:\u00a0<\/h4>

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\n\t\t\t\n\t\t\t\tGuinness POSM LED Tray & Light Sign – Trade Channel Display Merchandise\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t
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\"Custom<\/div>\n\t\t<\/a>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tARTISTRY Beauty Buddies Plush & Foldable Bag – Purchase With Purchase Promotion\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t
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\"Hello<\/div>\n\t\t<\/a>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tColgate Hello Kitty Mug – IP Licensed Merchandise for Retail Promotion\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Client Zespri Singapore Campaign Zespri Chinese New Year Blind Box Promotion 2026 Market(s) Singapore Merchandise Type Gift With Purchase –<\/p>\n","protected":false},"author":4,"featured_media":36860,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1509,44,53],"tags":[2271,2272,1865,2274,2273,908],"class_list":["post-36859","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all","category-gift-with-purchase","category-showcase","tag-blind-box-collectibles","tag-festive-retail-merchandise","tag-gift-with-purchase-promotions","tag-merchandise-malaysia","tag-plush-promotional-gifts","tag-promotional-merchandise"],"yoast_head":"\nZespri Lunar New Year Blind Box Collectible Promotion 2026 - 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