{"id":36783,"date":"2026-02-04T15:26:46","date_gmt":"2026-02-04T07:26:46","guid":{"rendered":"https:\/\/dtcworld.com\/my\/?p=36783"},"modified":"2026-02-05T10:33:38","modified_gmt":"2026-02-05T02:33:38","slug":"tiger-beer-cny-2026-blind-box-collectibles","status":"publish","type":"post","link":"https:\/\/dtcworld.com\/my\/tiger-beer-cny-2026-blind-box-collectibles\/","title":{"rendered":"Tiger Beer CNY 2026 Blind Box Collectibles – Singapore Retail Campaign"},"content":{"rendered":"\t\t
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Brand<\/b><\/span><\/p><\/td>

Tiger Beer<\/p><\/td><\/tr>

Campaign<\/b><\/span><\/p><\/td>

Chinese New Year 2026 Blind Box Retail Promotion<\/p><\/td><\/tr>

Market(s)<\/b><\/span><\/p><\/td>

Singapore<\/p><\/td><\/tr>

Merchandise Type<\/b><\/span><\/p><\/td>

Lighted keychain blind boxes, travel-sized mahjong set<\/p><\/td><\/tr>

DTC World\u2019s Role<\/b><\/span><\/p><\/td>

Merchandise design, sourcing, production, fulfilment<\/p><\/td><\/tr><\/tbody><\/table>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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What We Delivered - Blind Box Collectibles Designed to Drive Retail Engagement<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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For Chinese New Year 2026, Tiger Beer introduced a\u00a0retail engagement campaign<\/a>\u00a0built around collectability and repeat participation across 7-Eleven Singapore outlets.<\/p>

DTC World was engaged to translate the campaign concept into production-ready collectible merchandise, ensuring each item met both brand expectations and retail-scale execution requirements.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Blind box collectible merchandise produced for Tiger Beer\u2019s Chinese New Year 2026 retail engagement campaign.\nCredit: Drinkies Singapore \/ 7-Eleven<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Custom Merchandise Created<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Lighted Keychain Blind Boxes<\/strong><\/p>

Four uniquely designed Tiger Beer lighted keychains<\/a> were developed as blind box<\/a> collectibles, each featuring distinct visual treatments aligned with the brand\u2019s Chinese New Year theme.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Lighted keychain blind box collectibles designed and produced for Tiger Beer\u2019s CNY 2026 retail campaign.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Blind box keychain collectibles designed for everyday use, extending engagement beyond the point of purchase.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Travel-Sized Mahjong Set<\/strong><\/p>

A custom Tiger Beer travel-sized mahjong set<\/a> was produced as the completion reward for shoppers who collected the full keychain series.<\/p>

Designed for portability and casual play, the mahjong set served as a premium incentive, reinforcing the value of the collection journey while remaining practical for everyday use beyond the festive period.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Travel-sized mahjong set created as a completion reward for limited number of collectors who redeemed the full blind box series.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Portable mahjong set designed for easy carry and casual play as part of a collectible retail reward mechanic.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Partnering With DTC World <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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This project demonstrates DTC World\u2019s capability in designing and producing customised promotional gift-with-purchase<\/a> merchandise that is visually engaging, well-crafted, and built for retail campaigns. By focusing on design quality, collectability, and production consistency, we help brands translate campaign ideas into physical merchandise that shoppers are excited to receive and keep.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\tLooking for GWP Ideas That Drive Sales?\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\tLet\u2019s create merchandise that works harder for your brand.\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\n\t\t\t\t\t\tContact DTC World\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Alternatively, you can explore our past\u00a0Showcase<\/a><\/em><\/strong>\u00a0<\/b><\/span>portfolio for more inspiration:\u00a0<\/h4>

\u00a0<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\"Tiger<\/div>\n\t\t<\/a>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tTiger Beer Chinese New Year 2026 Mahjong & Poker Sets – Festive Campaign Merchandise for Malaysia\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t
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\"Chinese<\/div>\n\t\t<\/a>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tNissin Foods CNY 2026 Festive Merchandise – Retail Gift-With-Purchase Campaigns\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Brand Tiger Beer Campaign Chinese New Year 2026 Blind Box Retail Promotion Market(s) Singapore Merchandise Type Lighted keychain blind boxes,<\/p>\n","protected":false},"author":4,"featured_media":36784,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1509,44,53],"tags":[2253,2267,1746,2268,908,2266],"class_list":["post-36783","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all","category-gift-with-purchase","category-showcase","tag-blind-box-promotion","tag-chinese-new-year-campaigns","tag-collectible-merchandise","tag-fmcg-retail-activation","tag-promotional-merchandise","tag-retail-engagement-merchandise"],"yoast_head":"\nCNY 2026 Collectible Merchandise for Tiger Beer - 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