{"id":36640,"date":"2026-01-20T10:44:58","date_gmt":"2026-01-20T02:44:58","guid":{"rendered":"https:\/\/dtcworld.com\/my\/?p=36640"},"modified":"2026-01-20T11:07:07","modified_gmt":"2026-01-20T03:07:07","slug":"rockit-apple-vietnam-blind-box-plush-collectible-merchandise","status":"publish","type":"post","link":"https:\/\/dtcworld.com\/my\/rockit-apple-vietnam-blind-box-plush-collectible-merchandise\/","title":{"rendered":"Rockit Apple Vietnam Blind Box Plush Keychains – Collectible Merchandise for FMCG Retail Campaign"},"content":{"rendered":"\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Rockit\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Brand<\/b><\/span><\/p><\/td>

Rockit Apple<\/p><\/td><\/tr>

Campaign<\/b><\/span><\/p><\/td>

\u201cX\u00e9 T\u00fai M\u00f9 Rocki\u201d Blind Box Promotion<\/p><\/td><\/tr>

Market(s)<\/b><\/span><\/p><\/td>

Vietnam<\/p><\/td><\/tr>

Merchandise Type<\/b><\/span><\/p><\/td>

Custom plush keychains in blind box format<\/p><\/td><\/tr>

DTC World\u2019s Role<\/b><\/span><\/p><\/td>

Plush production, blind box production, fulfilment<\/p><\/td><\/tr><\/tbody><\/table>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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What We Delivered - Collectible Merchandise Designed for Surprise & Repeat Engagement<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Rockit Apple Vietnam<\/a> launched the \u201cX\u00e9 T\u00fai M\u00f9 Rocki\u201d campaign to introduce a blind box mechanic into its retail promotion.\u00a0The campaign required merchandise that could function both as a reward incentive<\/strong> and as a brand character extension<\/strong>, translating Rockit\u2019s vibrant brand personality into a tangible, take-home collectible.<\/p>

DTC World Vietnam was engaged to develop and produce the blind box<\/a> merchandise, ensuring that each element \u2013 from the plush keychain itself to the blind box packaging \u2013 supported the campaign\u2019s surprise-driven experience while remaining practical for FMCG retail execution.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Custom Merchandise Created<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Rocki Plush Keychains (Blind Box Series)<\/strong><\/p>

A series of Rocki plush keychains<\/a> was developed as the core collectible for the campaign, each featuring different character variations to encourage repeat participation.<\/p>

The plush<\/a> format was selected for its emotional appeal and portability, making it suitable for everyday attachment to bags, keys or accessories, extending brand visibility beyond the point of purchase.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Promotion visuals from Rockit Apple Vietnam\u2019s blind box campaign. Image credits: Rockit Apple Vietnam<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Partnering With DTC World <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Blind\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Collectible\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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This project reflects DTC World\u2019s capability in delivering collectible merchandise for FMCG campaigns, supported by our local execution strength in Vietnam. From plush character development through to blind box production, our focus was on helping brands activate campaigns that combine operational practicality with emotional engagement.<\/p>

Not Just Merch \u2013 Merch that Drives Real Engagement<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\tLooking for GWP Ideas That Drive Sales?\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\tLet\u2019s create merchandise that works harder for your brand.\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\n\t\t\t\t\t\tContact DTC World\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Alternatively, you can explore our past\u00a0Showcase<\/a><\/em><\/strong>\u00a0<\/b><\/span>portfolio for more inspiration:\u00a0<\/h4>

\u00a0<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\"Horlicks<\/div>\n\t\t<\/a>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tHorlicks x Toast Box Blind Box Plushies \u2013 Collectible GWP Merchandise for F&B Campaigns\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t
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\"KitKat<\/div>\n\t\t<\/a>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tKitKat \u00d7 Super Mario Licensed Merchandise \u2013 GWP Campaign in Malaysia\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t
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\"Blind<\/div>\n\t\t<\/a>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tBlind Box Campaign Mechanic: The SEA Playbook for Brand Marketers\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Brand Rockit Apple Campaign \u201cX\u00e9 T\u00fai M\u00f9 Rocki\u201d Blind Box Promotion Market(s) Vietnam Merchandise Type Custom plush keychains in blind<\/p>\n","protected":false},"author":4,"featured_media":36641,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1509,44,53],"tags":[2253,1746,2113,2254,2216],"class_list":["post-36640","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all","category-gift-with-purchase","category-showcase","tag-blind-box-promotion","tag-collectible-merchandise","tag-dtc-world-vietnam","tag-fmcg-campaigns","tag-plush-keychain"],"yoast_head":"\nRockit Apple Blind Box Collectible Merchandise - 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