{"id":36367,"date":"2026-01-08T16:08:43","date_gmt":"2026-01-08T08:08:43","guid":{"rendered":"https:\/\/dtcworld.com\/my\/?p=36367"},"modified":"2026-01-14T16:56:07","modified_gmt":"2026-01-14T08:56:07","slug":"tiger-beer-cny-2026-festive-campaign-merchandise","status":"publish","type":"post","link":"https:\/\/dtcworld.com\/my\/tiger-beer-cny-2026-festive-campaign-merchandise\/","title":{"rendered":"Tiger Beer Chinese New Year 2026 Mahjong & Poker Sets – Festive Campaign Merchandise for Malaysia"},"content":{"rendered":"\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Tiger\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Brand<\/b><\/span><\/p><\/td>

Tiger Beer<\/p><\/td><\/tr>

Campaign<\/b><\/span><\/p><\/td>

Chinese New Year 2026 Festive Promotions<\/p><\/td><\/tr>

Market(s)<\/b><\/span><\/p><\/td>

Malaysia (West & East Malaysia)<\/p><\/td><\/tr>

Merchandise Type<\/b><\/span><\/p><\/td>

Custom Mahjong Set, Custom Poker Set<\/p><\/td><\/tr>

DTC World\u2019s Role<\/b><\/span><\/p><\/td>

Custom merchandise development, production coordination and campaign-ready delivery<\/p><\/td><\/tr><\/tbody><\/table>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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What We Delivered - Premium Collectibles for a Nationwide Festive Campaign<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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For Chinese New Year 2026, Tiger Beer Malaysia<\/a> launched a nationwide festive campaign anchored in cultural relevance, social connection and collectability. The activation required physical merchandise that could function both as a meaningful festive reward and as a strong extension of the brand\u2019s seasonal positioning.<\/p>

DTC World was engaged to develop and execute custom festive campaign merchandise that would resonate with consumers during the CNY period, while remaining practical for large-scale retail and on-trade redemption environments.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Custom Merchandise Created<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Tiger Mahjong Set<\/strong>
The Tiger Mahjong Set<\/a> was developed as a culturally grounded festive collectible, aligning closely with Chinese New Year traditions and social gameplay.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Fully customised mahjong set developed for Tiger Beer Malaysia\u2019s Chinese New Year 2026 campaign.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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source: Tiger Beer Malaysia<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Tiger x ATMOS Poker Set<\/strong><\/p>

The Tiger x ATMOS Poker Set<\/a> introduced a modern counterpoint to the traditional mahjong set, appealing to younger adult audiences and social game settings.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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credit: Tiger Beer Malaysia<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Custom poker set developed for Tiger Beer Malaysia Chinese New Year 2026 campaign<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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DTC World managed the production process, including material approval and finishing standards, manufacturing alignment, in-line quality checks to ensure consistency across all units.\u00a0<\/p>

Production schedules and logistics planning were aligned closely with Tiger Beer Malaysia\u2019s campaign launch window to ensure all merchandise was delivered on time and ready for nationwide deployment.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Promotional\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Partnering With DTC World <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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This project reflects DTC World\u2019s role as a merchandise solutions and execution partner for brands running large-scale festive and gift-with-purchase<\/a> campaigns. From concept translation through to production control and delivery readiness, our focus is on helping brands deliver physical experiences that are relevant, reliable and built to last.<\/p>

Not Just Merch \u2014 Collectibles That Carry the Campaign Forward.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\tLooking for GWP Ideas That Drive Sales?\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\tLet\u2019s create merchandise that works harder for your brand.\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\n\t\t\t\t\t\tContact DTC World\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Alternatively, you can explore our past\u00a0Showcase<\/a><\/em><\/strong>\u00a0<\/b><\/span>portfolio for more inspiration:\u00a0<\/h4>

\u00a0<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\"Custom<\/div>\n\t\t<\/a>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tARTISTRY Beauty Buddies Plush & Foldable Bag – Purchase With Purchase Promotion\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t
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\"Hello<\/div>\n\t\t<\/a>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tColgate Hello Kitty Mug – IP Licensed Merchandise for Retail Promotion\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t
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\"Custom<\/div>\n\t\t<\/a>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tOATSIDE Mini Pouch Blind Box – A Regional Gift With Purchase Campaign\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Brand Tiger Beer Campaign Chinese New Year 2026 Festive Promotions Market(s) Malaysia (West & East Malaysia) Merchandise Type Custom Mahjong<\/p>\n","protected":false},"author":4,"featured_media":36368,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1509,44,53],"tags":[2241,2240,2242,1865,908],"class_list":["post-36367","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all","category-gift-with-purchase","category-showcase","tag-custom-mahjong-set","tag-custom-playing-cards","tag-festive-merchandise-malaysia","tag-gift-with-purchase-promotions","tag-promotional-merchandise"],"yoast_head":"\nCNY Festive Merchandise for Tiger Beer Malaysia 2026 Campaign - DTC World<\/title>\n<meta name=\"description\" content=\"Premium mahjong and poker sets festive merchandise produced for Tiger Beer Malaysia\u2019s Chinese New Year 2026 nationwide activation.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dtcworld.com\/my\/tiger-beer-cny-2026-festive-campaign-merchandise\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CNY Festive Merchandise for Tiger Beer Malaysia 2026 Campaign - DTC World\" \/>\n<meta property=\"og:description\" content=\"Premium mahjong and poker sets festive merchandise produced for Tiger Beer Malaysia\u2019s Chinese New Year 2026 nationwide activation.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dtcworld.com\/my\/tiger-beer-cny-2026-festive-campaign-merchandise\/\" \/>\n<meta property=\"og:site_name\" content=\"DTC World\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-08T08:08:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-14T08:56:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/01\/Tiger-Malaysia-CNY-Mahjong_Poker-Set-showcase-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2048\" \/>\n\t<meta property=\"og:image:height\" content=\"1075\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Xinxuan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Xinxuan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/dtcworld.com\\\/my\\\/tiger-beer-cny-2026-festive-campaign-merchandise\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/dtcworld.com\\\/my\\\/tiger-beer-cny-2026-festive-campaign-merchandise\\\/\"},\"author\":{\"name\":\"Xinxuan\",\"@id\":\"https:\\\/\\\/dtcworld.com\\\/my\\\/#\\\/schema\\\/person\\\/e4afd18dedd857b7a528a6ed75990890\"},\"headline\":\"Tiger Beer Chinese New Year 2026 Mahjong & Poker Sets – Festive Campaign Merchandise for Malaysia\",\"datePublished\":\"2026-01-08T08:08:43+00:00\",\"dateModified\":\"2026-01-14T08:56:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/dtcworld.com\\\/my\\\/tiger-beer-cny-2026-festive-campaign-merchandise\\\/\"},\"wordCount\":373,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/dtcworld.com\\\/my\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/dtcworld.com\\\/my\\\/tiger-beer-cny-2026-festive-campaign-merchandise\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/dtcworld.com\\\/my\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/Tiger-Malaysia-CNY-Mahjong_Poker-Set-showcase-scaled.jpg\",\"keywords\":[\"custom mahjong set\",\"custom playing cards\",\"festive merchandise Malaysia\",\"Gift with Purchase Promotions\",\"Promotional Merchandise\"],\"articleSection\":[\"All\",\"Gift with Purchase\",\"Showcase\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/dtcworld.com\\\/my\\\/tiger-beer-cny-2026-festive-campaign-merchandise\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/dtcworld.com\\\/my\\\/tiger-beer-cny-2026-festive-campaign-merchandise\\\/\",\"url\":\"https:\\\/\\\/dtcworld.com\\\/my\\\/tiger-beer-cny-2026-festive-campaign-merchandise\\\/\",\"name\":\"CNY Festive Merchandise for Tiger Beer Malaysia 2026 Campaign - 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