{"id":36226,"date":"2025-12-16T18:15:33","date_gmt":"2025-12-16T10:15:33","guid":{"rendered":"https:\/\/dtcworld.com\/my\/?p=36226"},"modified":"2025-12-19T17:56:19","modified_gmt":"2025-12-19T09:56:19","slug":"knorr-gift-with-purchase-chicken-plate-seasoning-jar","status":"publish","type":"post","link":"https:\/\/dtcworld.com\/my\/knorr-gift-with-purchase-chicken-plate-seasoning-jar\/","title":{"rendered":"Knorr Gift With Purchase Campaigns \u2013 Chicken Plate &#038; Seasoning Jar GWP"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"36226\" class=\"elementor elementor-36226\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6d5ed3c e-con-full e-flex e-con e-parent\" data-id=\"6d5ed3c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ac8f6f7 elementor-widget elementor-widget-heading\" data-id=\"ac8f6f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">A brand-led GWP strategy designed to drive basket size and shelf standout<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-408c287 e-flex e-con-boxed e-con e-parent\" data-id=\"408c287\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-840f0e2 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"840f0e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"538\" src=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/12\/Knorr-chicken-ceramic-plates_seasoning-jars-showcase-1024x538.jpg\" class=\"attachment-large size-large wp-image-36227\" alt=\"Custom Knorr Chicken Plate and Chicken Seasoning Jar gift with purchase by DTC World\" srcset=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/12\/Knorr-chicken-ceramic-plates_seasoning-jars-showcase-1024x538.jpg 1024w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/12\/Knorr-chicken-ceramic-plates_seasoning-jars-showcase-300x158.jpg 300w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/12\/Knorr-chicken-ceramic-plates_seasoning-jars-showcase-768x403.jpg 768w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/12\/Knorr-chicken-ceramic-plates_seasoning-jars-showcase-1536x806.jpg 1536w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/12\/Knorr-chicken-ceramic-plates_seasoning-jars-showcase-scaled.jpg 2048w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/12\/Knorr-chicken-ceramic-plates_seasoning-jars-showcase-600x315.jpg 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-19d07c3 e-flex e-con-boxed e-con e-parent\" data-id=\"19d07c3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b9d427c elementor-widget elementor-widget-text-editor\" data-id=\"b9d427c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<table><tbody><tr><td><p><span style=\"color: #000000;\"><b>Brand<\/b><\/span><\/p><\/td><td><p>Knorr (Unilever Food Solutions)<\/p><\/td><\/tr><tr><td><p><span style=\"color: #000000;\"><b>Campaign<\/b><\/span><\/p><\/td><td><p>Knorr Gift With Purchase Campaigns<\/p><\/td><\/tr><tr><td><p><span style=\"color: #000000;\"><b>Market(s)<\/b><\/span><\/p><\/td><td><p>Singapore<\/p><\/td><\/tr><tr><td><p><span style=\"color: #000000;\"><b>Merchandise Type<\/b><\/span><\/p><\/td><td><p>Custom Chicken-design Ceramic Plates &amp; Seasoning Jars<\/p><\/td><\/tr><tr><td><p><span style=\"color: #000000;\"><b>DTC World\u2019s Role<\/b><\/span><\/p><\/td><td><p>Design, Sourcing, Product Development, Production, Fulfilment<\/p><\/td><\/tr><\/tbody><\/table>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4952afd e-flex e-con-boxed e-con e-parent\" data-id=\"4952afd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3c8a02d elementor-widget elementor-widget-heading\" data-id=\"3c8a02d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Campaign Objective <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-36e2b08 elementor-widget elementor-widget-text-editor\" data-id=\"36e2b08\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In the crowded FMCG cooking aids category, <a href=\"https:\/\/www.knorr.com\/sg\/home.html\" target=\"_blank\" rel=\"noopener\">Knorr<\/a> set out to <b>increase purchase conversion and basket value at retail<\/b>, while reinforcing its strong association with chicken-based meals \u2014 a core consumption driver for the brand.<\/p><p>Rather than competing purely on price or short-term discounts, the objective was to deploy a <strong><a href=\"https:\/\/dtcworld.com\/my\/gift-with-purchase-promotions\/\" target=\"_blank\" rel=\"noopener\">Gift With Purchase<\/a><\/strong> mechanic.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-899936b e-flex e-con-boxed e-con e-parent\" data-id=\"899936b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-36cfaeb elementor-widget elementor-widget-heading\" data-id=\"36cfaeb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What We Delivered - A GWP That Turns Product Equity Into Purchase Motivation<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8d96d44 elementor-widget elementor-widget-heading\" data-id=\"8d96d44\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><img decoding=\"async\" role=\"img\" class=\"emoji\" alt=\"\ud83d\udc14\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/17.0.2\/svg\/1f414.svg\"> Knorr Chicken Plates (Launched in August 2025)<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3281164 elementor-widget elementor-widget-text-editor\" data-id=\"3281164\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Launched during <b>Singapore\u2019s SG60 National Day month<\/b>, the Chicken Plate was developed as a practical, everyday dining item \u2014 elevated with a playful, chicken-shaped silhouette that directly reinforced Knorr\u2019s chicken-led product equity.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4fd879e elementor-widget elementor-widget-image\" data-id=\"4fd879e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"477\" src=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/12\/Knorr_Chicken_plates_promo_-_Shopee_SG-1024x477.jpg\" class=\"attachment-large size-large wp-image-36230\" alt=\"Knorr Chicken Plates gift with purchase\" srcset=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/12\/Knorr_Chicken_plates_promo_-_Shopee_SG-1024x477.jpg 1024w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/12\/Knorr_Chicken_plates_promo_-_Shopee_SG-300x140.jpg 300w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/12\/Knorr_Chicken_plates_promo_-_Shopee_SG-768x358.jpg 768w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/12\/Knorr_Chicken_plates_promo_-_Shopee_SG-600x279.jpg 600w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/12\/Knorr_Chicken_plates_promo_-_Shopee_SG.jpg 1209w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16c56cd elementor-widget elementor-widget-heading\" data-id=\"16c56cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><img decoding=\"async\" role=\"img\" class=\"emoji\" alt=\"\ud83d\udc14\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/17.0.2\/svg\/1f414.svg\"> Knorr Chicken Seasoning Jars (Year-End Festive Promotion)<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2de1a2e elementor-widget elementor-widget-text-editor\" data-id=\"2de1a2e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>For the year-end festive period, the campaign shifted to a kitchen storage-led premium with the Chicken Seasoning Jar \u2014 positioned as both functional and collectible.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-774ee89 e-grid e-con-full e-con e-child\" data-id=\"774ee89\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1293949 elementor-widget elementor-widget-image\" data-id=\"1293949\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"756\" height=\"945\" src=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/12\/Knorr-chicken-jars-gwp-1.jpg\" class=\"attachment-large size-large wp-image-36231\" alt=\"Knorr chicken seasoning jars gwp at FairPrice\" srcset=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/12\/Knorr-chicken-jars-gwp-1.jpg 756w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/12\/Knorr-chicken-jars-gwp-1-240x300.jpg 240w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/12\/Knorr-chicken-jars-gwp-1-600x750.jpg 600w\" sizes=\"(max-width: 756px) 100vw, 756px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42554c4 elementor-widget elementor-widget-image\" data-id=\"42554c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"756\" height=\"945\" src=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/12\/Knorr-chicken-jars-gwp-2.jpg\" class=\"attachment-large size-large wp-image-36232\" alt=\"Knorr chicken seasoning jars gwp at FairPrice\" srcset=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/12\/Knorr-chicken-jars-gwp-2.jpg 756w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/12\/Knorr-chicken-jars-gwp-2-240x300.jpg 240w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/12\/Knorr-chicken-jars-gwp-2-600x750.jpg 600w\" sizes=\"(max-width: 756px) 100vw, 756px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d1ac030 elementor-widget elementor-widget-text-editor\" data-id=\"d1ac030\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Product Design Highlights\u00a0<\/strong><\/p><ul><li>Custom-shaped merchandise for immediate shelf recognition<\/li><li>Strong brand-product linkage simplifies shopper decision-making<\/li><li>Collectible variants support multiple purchases per household<\/li><li>Functional kitchen use extends campaign lifespan post-promotion<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1aaab01 e-flex e-con-boxed e-con e-parent\" data-id=\"1aaab01\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9af28df elementor-widget elementor-widget-heading\" data-id=\"9af28df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why It Worked \u2013 Impact &amp; Outcomes\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9f95143 elementor-widget elementor-widget-text-editor\" data-id=\"9f95143\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The direct link between Knorr chicken products and the Chicken Plate \/ Chicken Seasoning Jar made the promotion easy to understand, easy to sell, and easy to execute \u2014 exactly what effective GWP mechanics require.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce545b9 elementor-widget elementor-widget-image\" data-id=\"ce545b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"824\" height=\"715\" src=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/12\/good-reviews-on-the-gwp.jpg\" class=\"attachment-large size-large wp-image-36233\" alt=\"Well-received by shoppers, the Chicken Seasoning Jar GWP earned positive reviews on Shopee\u2019s Unilever Official Store. source: Shopee Singapore\" srcset=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/12\/good-reviews-on-the-gwp.jpg 824w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/12\/good-reviews-on-the-gwp-300x260.jpg 300w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/12\/good-reviews-on-the-gwp-768x666.jpg 768w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/12\/good-reviews-on-the-gwp-600x521.jpg 600w\" sizes=\"(max-width: 824px) 100vw, 824px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Well-received by shoppers, the Chicken Seasoning Jar GWP earned positive reviews on Shopee\u2019s Unilever Official Store. source: Shopee Singapore<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-80f91ba elementor-widget elementor-widget-text-editor\" data-id=\"80f91ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"background-color: rgba(255, 255, 255, 0); font-style: inherit; font-weight: inherit;\">By translating Knorr\u2019s core product truth into a tangible reward, the campaign delivered <\/span><b style=\"font-style: inherit;\">purchase motivation<\/b><span style=\"background-color: rgba(255, 255, 255, 0); font-style: inherit; font-weight: inherit;\">, <\/span><b style=\"font-style: inherit;\">repeat redemption<\/b><span style=\"background-color: rgba(255, 255, 255, 0); font-style: inherit; font-weight: inherit;\">, and <\/span><b style=\"font-style: inherit;\">scalable retail execution<\/b><span style=\"background-color: rgba(255, 255, 255, 0); font-style: inherit; font-weight: inherit;\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a106782 e-grid e-con-full e-con e-child\" data-id=\"a106782\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-385d348 elementor-widget elementor-widget-image\" data-id=\"385d348\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"563\" height=\"563\" src=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/12\/Knorr-Chicken-Seasoning-Jars_lifestyle.jpg\" class=\"attachment-large size-large wp-image-36234\" alt=\"Knorr chicken seasoning jars lifetyle photo\" srcset=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/12\/Knorr-Chicken-Seasoning-Jars_lifestyle.jpg 563w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/12\/Knorr-Chicken-Seasoning-Jars_lifestyle-300x300.jpg 300w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/12\/Knorr-Chicken-Seasoning-Jars_lifestyle-150x150.jpg 150w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/12\/Knorr-Chicken-Seasoning-Jars_lifestyle-100x100.jpg 100w\" sizes=\"(max-width: 563px) 100vw, 563px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e64838f elementor-widget elementor-widget-image\" data-id=\"e64838f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"563\" height=\"563\" src=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/12\/Knorr-Chicken-Plates_lifestyle.jpg\" class=\"attachment-large size-large wp-image-36235\" alt=\"Knorr chicken plates lifetysle photo\" srcset=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/12\/Knorr-Chicken-Plates_lifestyle.jpg 563w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/12\/Knorr-Chicken-Plates_lifestyle-300x300.jpg 300w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/12\/Knorr-Chicken-Plates_lifestyle-150x150.jpg 150w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/12\/Knorr-Chicken-Plates_lifestyle-100x100.jpg 100w\" sizes=\"(max-width: 563px) 100vw, 563px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3139455 e-flex e-con-boxed e-con e-parent\" data-id=\"3139455\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-30abb50 elementor-widget elementor-widget-heading\" data-id=\"30abb50\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Partnering With DTC World\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c865399 elementor-widget elementor-widget-text-editor\" data-id=\"c865399\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>DTC World works with FMCG brands to create <b>promotional merchandise that delivers commercial results at retail<\/b>.<\/p><p>From concept development to custom moulding and production, we help brands:<\/p><ul><li>Translate product equity into <strong>high-performing GWP ideas<\/strong><\/li><li>Design merchandise optimised for trade, shelf, and e-commerce<\/li><li>Balance creativity, cost efficiency, and scalability across markets<\/li><\/ul><p><strong>Not Just Merch \u2014 We Make It Move.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7b6aa98 e-flex e-con-boxed e-con e-parent\" data-id=\"7b6aa98\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b1b2717 elementor-cta--skin-cover elementor-widget elementor-widget-call-to-action\" data-id=\"b1b2717\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta\">\n\t\t\t\t\t<div class=\"elementor-cta__bg-wrapper\">\n\t\t\t\t<div class=\"elementor-cta__bg elementor-bg\" style=\"background-image: url(https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/07\/call-to-action-background-1024x683.jpg);\" role=\"img\" aria-label=\"Gift with Purchase banner CTA\"><\/div>\n\t\t\t\t<div class=\"elementor-cta__bg-overlay\"><\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h2 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tLooking for GWP Ideas That Drive Sales?\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tLet\u2019s create merchandise that works harder for your brand.\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__button-wrapper elementor-cta__content-item elementor-content-item \">\n\t\t\t\t\t<a class=\"elementor-cta__button elementor-button elementor-size-\" href=\"https:\/\/dtcworld.com\/my\/contact-us\/\" target=\"_blank\">\n\t\t\t\t\t\tContact DTC World\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4ba92382 e-con-full e-flex e-con e-child\" data-id=\"4ba92382\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4691f388 elementor-widget elementor-widget-text-editor\" data-id=\"4691f388\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>Alternatively, you can explore our past\u00a0<span style=\"color: #e83e4c;\"><strong><em><a style=\"color: #e83e4c;\" href=\"https:\/\/dtcworld.com\/my\/dtc-showcase\/\" target=\"_blank\" rel=\"noopener\">Showcase<\/a><\/em><\/strong><b>\u00a0<\/b><\/span>portfolio for more inspiration:\u00a0<\/h4><h4 dir=\"ltr\">\u00a0<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23552587 elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-widget elementor-widget-posts\" data-id=\"23552587\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;classic_columns&quot;:&quot;3&quot;,&quot;classic_columns_tablet&quot;:&quot;2&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-37442 post type-post status-publish format-standard has-post-thumbnail hentry category-all category-posm category-showcase tag-company-merchandise tag-corporate-merchandise tag-merchandise-malaysia tag-merchandise-supplier-malaysia\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/dtcworld.com\/my\/guinness-posm-led-tray-light-sign-trade-display\/\" tabindex=\"-1\" target=&quot;_blank&quot;>\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"403\" src=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/04\/Guinness-LED-Tray_Counter-Display-showcase-768x403.jpg\" class=\"attachment-medium_large size-medium_large wp-image-37443\" alt=\"Guinness promotional merchandise Malaysia LED tray and light sign for trade channel display\" srcset=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/04\/Guinness-LED-Tray_Counter-Display-showcase-768x403.jpg 768w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/04\/Guinness-LED-Tray_Counter-Display-showcase-300x158.jpg 300w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/04\/Guinness-LED-Tray_Counter-Display-showcase-1024x538.jpg 1024w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/04\/Guinness-LED-Tray_Counter-Display-showcase-1536x806.jpg 1536w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/04\/Guinness-LED-Tray_Counter-Display-showcase-scaled.jpg 2048w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/04\/Guinness-LED-Tray_Counter-Display-showcase-600x315.jpg 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/dtcworld.com\/my\/guinness-posm-led-tray-light-sign-trade-display\/\" target=&quot;_blank&quot;>\n\t\t\t\tGuinness POSM LED Tray &#038; Light Sign &#8211; Trade Channel Display Merchandise\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-37418 post type-post status-publish format-standard has-post-thumbnail hentry category-all category-gift-with-purchase category-showcase tag-custom-foldable-shopping-bag tag-custom-plush tag-gift-with-purchase-promotions tag-merchandise-supplier-malaysia tag-promotional-merchandise tag-purchase-with-purchase-promotions\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/dtcworld.com\/my\/artistry-plush-foldable-bag-promotion-merchandise\/\" tabindex=\"-1\" target=&quot;_blank&quot;>\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"403\" src=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/04\/Artistry-Beauty-Buddies-plush-foldable-bags-showcase-768x403.jpg\" class=\"attachment-medium_large size-medium_large wp-image-37419\" alt=\"Custom plush and foldable bag promotional merchandise for ARTISTRY Beauty Buddies campaign in Malaysia\" srcset=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/04\/Artistry-Beauty-Buddies-plush-foldable-bags-showcase-768x403.jpg 768w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/04\/Artistry-Beauty-Buddies-plush-foldable-bags-showcase-300x158.jpg 300w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/04\/Artistry-Beauty-Buddies-plush-foldable-bags-showcase-1024x538.jpg 1024w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/04\/Artistry-Beauty-Buddies-plush-foldable-bags-showcase-1536x806.jpg 1536w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/04\/Artistry-Beauty-Buddies-plush-foldable-bags-showcase-600x315.jpg 600w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/04\/Artistry-Beauty-Buddies-plush-foldable-bags-showcase.jpg 2040w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/dtcworld.com\/my\/artistry-plush-foldable-bag-promotion-merchandise\/\" target=&quot;_blank&quot;>\n\t\t\t\tARTISTRY Beauty Buddies Plush &#038; Foldable Bag &#8211; Purchase With Purchase Promotion\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-37395 post type-post status-publish format-standard has-post-thumbnail hentry category-all category-gift-with-purchase category-licensed-character category-showcase tag-custom-mug tag-gift-with-purchase-promotions tag-licensed-character-gift-malaysia tag-licensed-merchandise tag-merchandise-supplier-malaysia\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/dtcworld.com\/my\/colgate-hello-kitty-mug-ip-licensed-merchandise\/\" tabindex=\"-1\" target=&quot;_blank&quot;>\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"403\" src=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/04\/Colgate-x-Hello-Kitty-mugs-showcase-768x403.jpg\" class=\"attachment-medium_large size-medium_large wp-image-37396\" alt=\"Hello Kitty mug licensed character gift Malaysia produced for Colgate gift with purchase promotion\" srcset=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/04\/Colgate-x-Hello-Kitty-mugs-showcase-768x403.jpg 768w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/04\/Colgate-x-Hello-Kitty-mugs-showcase-300x158.jpg 300w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/04\/Colgate-x-Hello-Kitty-mugs-showcase-1024x538.jpg 1024w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/04\/Colgate-x-Hello-Kitty-mugs-showcase-1536x806.jpg 1536w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/04\/Colgate-x-Hello-Kitty-mugs-showcase-scaled.jpg 2048w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/04\/Colgate-x-Hello-Kitty-mugs-showcase-600x315.jpg 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/dtcworld.com\/my\/colgate-hello-kitty-mug-ip-licensed-merchandise\/\" target=&quot;_blank&quot;>\n\t\t\t\tColgate Hello Kitty Mug &#8211; IP Licensed Merchandise for Retail Promotion\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>A brand-led GWP strategy designed to drive basket size and shelf standout Brand Knorr (Unilever Food Solutions) Campaign Knorr Gift<\/p>\n","protected":false},"author":4,"featured_media":36227,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1509,44,53],"tags":[2149,854,2227,1592,908],"class_list":["post-36226","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all","category-gift-with-purchase","category-showcase","tag-fmcg-marketing","tag-gift-with-purchase","tag-gwp-malaysia","tag-knorr-unilever","tag-promotional-merchandise"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Knorr GWP Campaign | Chicken Plate &amp; Seasoning Jar - DTC World Malaysia<\/title>\n<meta name=\"description\" content=\"Discover how DTC World created Chicken Plate and Chicken Seasoning Jar gifts for Knorr\u2019s GWP campaign to support retail performance.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dtcworld.com\/my\/knorr-gift-with-purchase-chicken-plate-seasoning-jar\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Knorr GWP Campaign | Chicken Plate &amp; Seasoning Jar - DTC World Malaysia\" \/>\n<meta property=\"og:description\" content=\"Discover how DTC World created Chicken Plate and Chicken Seasoning Jar gifts for Knorr\u2019s GWP campaign to support retail performance.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dtcworld.com\/my\/knorr-gift-with-purchase-chicken-plate-seasoning-jar\/\" \/>\n<meta property=\"og:site_name\" content=\"DTC World\" \/>\n<meta property=\"article:published_time\" content=\"2025-12-16T10:15:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-19T09:56:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/12\/Knorr-chicken-ceramic-plates_seasoning-jars-showcase-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2048\" \/>\n\t<meta property=\"og:image:height\" content=\"1075\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Xinxuan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Xinxuan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/dtcworld.com\\\/my\\\/knorr-gift-with-purchase-chicken-plate-seasoning-jar\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/dtcworld.com\\\/my\\\/knorr-gift-with-purchase-chicken-plate-seasoning-jar\\\/\"},\"author\":{\"name\":\"Xinxuan\",\"@id\":\"https:\\\/\\\/dtcworld.com\\\/my\\\/#\\\/schema\\\/person\\\/8bc76eb27f533d23041af77151191736\"},\"headline\":\"Knorr Gift With Purchase Campaigns \u2013 Chicken Plate &#038; Seasoning Jar 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