{"id":35944,"date":"2025-11-27T15:44:57","date_gmt":"2025-11-27T07:44:57","guid":{"rendered":"https:\/\/dtcworld.com\/my\/?p=35944"},"modified":"2025-11-27T15:45:45","modified_gmt":"2025-11-27T07:45:45","slug":"custom-plush-keychain-foldable-bag-inside-scoop-blind-box","status":"publish","type":"post","link":"https:\/\/dtcworld.com\/my\/custom-plush-keychain-foldable-bag-inside-scoop-blind-box\/","title":{"rendered":"Custom Plush Keychain with Foldable Bag \u2013 Inside Scoop Blind Box Campaign"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"35944\" class=\"elementor elementor-35944\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cfb8819 e-con-full e-flex e-con e-parent\" data-id=\"cfb8819\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f2a83ab elementor-widget elementor-widget-heading\" data-id=\"f2a83ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">A Limited-Edition Blind Box Collectible That Drove Buzz, Demand &amp; Instant Sell-Outs\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8791843 e-flex e-con-boxed e-con e-parent\" data-id=\"8791843\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cfcdd44 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"cfcdd44\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"538\" src=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/11\/Inside-Scoop-Scoop-Squad-Plush-Foldable-Bag-1024x538.jpg\" class=\"attachment-large size-large wp-image-35945\" alt=\"Inside Scoop Scoop Squad custom plush keychain with foldable tote bag in Malaysia by DTC World\" srcset=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/11\/Inside-Scoop-Scoop-Squad-Plush-Foldable-Bag-1024x538.jpg 1024w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/11\/Inside-Scoop-Scoop-Squad-Plush-Foldable-Bag-300x158.jpg 300w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/11\/Inside-Scoop-Scoop-Squad-Plush-Foldable-Bag-768x403.jpg 768w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/11\/Inside-Scoop-Scoop-Squad-Plush-Foldable-Bag-1536x806.jpg 1536w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/11\/Inside-Scoop-Scoop-Squad-Plush-Foldable-Bag.jpg 2048w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/11\/Inside-Scoop-Scoop-Squad-Plush-Foldable-Bag-600x315.jpg 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0d8e495 e-flex e-con-boxed e-con e-parent\" data-id=\"0d8e495\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8e00775 elementor-widget elementor-widget-text-editor\" data-id=\"8e00775\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<table><tbody><tr><td><p><span style=\"color: #000000;\"><b>Client<\/b><\/span><\/p><\/td><td><p>Inside Scoop Sdn Bhd<\/p><\/td><\/tr><tr><td><p><span style=\"color: #000000;\"><b>Campaign<\/b><\/span><\/p><\/td><td><p>12th Anniversary Scoop Squad Blind Box Launch (Nov 2024)<\/p><\/td><\/tr><tr><td><p><span style=\"color: #000000;\"><b>Market(s)<\/b><\/span><\/p><\/td><td><p><span style=\"font-size: 11pt; color: #000000; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline; white-space-collapse: preserve;\">Malaysia<\/span><\/p><\/td><\/tr><tr><td><p><span style=\"color: #000000;\"><b>Merchandise Type<\/b><\/span><\/p><\/td><td><p>Custom Plush Keychain with Foldable Tote Bag (Blind Box Series)<\/p><\/td><\/tr><tr><td><p><span style=\"color: #000000;\"><b>DTC World\u2019s Role<\/b><\/span><\/p><\/td><td><p>Design, Sourcing,\u00a0 Production, Fulfilment<\/p><\/td><\/tr><\/tbody><\/table>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a2819c6 e-flex e-con-boxed e-con e-parent\" data-id=\"a2819c6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-adc96e2 elementor-widget elementor-widget-heading\" data-id=\"adc96e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Campaign Objective\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9165a53 elementor-widget elementor-widget-text-editor\" data-id=\"9165a53\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/insidescoop.com.my\/\" target=\"_blank\" rel=\"noopener\"><strong>Inside Scoop<\/strong><\/a> wanted a memorable way to celebrate its <a href=\"https:\/\/insidescoop.com.my\/pages\/scoop-squad-blind-box\" target=\"_blank\" rel=\"noopener\">12th anniversary<\/a> and create a promotional product that would spark excitement, social sharing, and store visits.<br \/>Instead of a standard premium, the brand needed:<\/p><p><span style=\"color: #333399;\">\u2714<\/span> A <strong>collectible item<\/strong> consumers would actively seek<br \/><span style=\"color: #333399;\">\u2714<\/span> A <strong>fun unboxing moment<\/strong> aligned with rising <a href=\"https:\/\/dtcworld.com\/my\/why-blind-box-promotions-work-the-psychology-behind-curiosity-driven-merchandise\/\" target=\"_blank\" rel=\"noopener\">blind-box<\/a> culture<br \/><span style=\"color: #333399;\">\u2714<\/span> A product that enhances <strong>brand affinity<\/strong>, not just transactions<br \/><span style=\"color: #333399;\">\u2714<\/span> A limited-edition item that could <strong>drive repeat visits<\/strong> across outlets<\/p><p>In short: the challenge was to turn merchandise into a <i>content-worthy brand moment<\/i>\u2014a marketing trend strongly reflected in today\u2019s consumer behaviour, where merch is no longer \u201cjust a gift\u201d but part of how customers interact with brands .<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ca79c3d e-flex e-con-boxed e-con e-parent\" data-id=\"ca79c3d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-61fe2a3 e-con-full e-flex e-con e-child\" data-id=\"61fe2a3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0c87d54 elementor-widget elementor-widget-image\" data-id=\"0c87d54\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"844\" height=\"844\" src=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/11\/Inside-Scoop-Duckie-Plushie.jpg\" class=\"attachment-large size-large wp-image-35948\" alt=\"Inside Scoop Duckie Plushie\" srcset=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/11\/Inside-Scoop-Duckie-Plushie.jpg 844w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/11\/Inside-Scoop-Duckie-Plushie-300x300.jpg 300w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/11\/Inside-Scoop-Duckie-Plushie-150x150.jpg 150w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/11\/Inside-Scoop-Duckie-Plushie-768x768.jpg 768w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/11\/Inside-Scoop-Duckie-Plushie-600x600.jpg 600w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/11\/Inside-Scoop-Duckie-Plushie-100x100.jpg 100w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-42fd425 e-con-full e-flex e-con e-child\" data-id=\"42fd425\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-989075a elementor-widget elementor-widget-image\" data-id=\"989075a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"844\" height=\"844\" src=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/11\/Inside-Scoop-Scoop-Friends-Plushie.jpg\" class=\"attachment-large size-large wp-image-35949\" alt=\"Inside Scoop Scoop Friends Plushie\" srcset=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/11\/Inside-Scoop-Scoop-Friends-Plushie.jpg 844w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/11\/Inside-Scoop-Scoop-Friends-Plushie-300x300.jpg 300w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/11\/Inside-Scoop-Scoop-Friends-Plushie-150x150.jpg 150w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/11\/Inside-Scoop-Scoop-Friends-Plushie-768x768.jpg 768w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/11\/Inside-Scoop-Scoop-Friends-Plushie-600x600.jpg 600w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/11\/Inside-Scoop-Scoop-Friends-Plushie-100x100.jpg 100w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b94e22c e-con-full e-flex e-con e-child\" data-id=\"b94e22c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5e3b54f elementor-widget elementor-widget-image\" data-id=\"5e3b54f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"844\" height=\"844\" src=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/11\/Inside-Scoop-Sir-Waffleton-Plushie.jpg\" class=\"attachment-large size-large wp-image-35950\" alt=\"Inside Scoop Sir Waffleton Plushie\" srcset=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/11\/Inside-Scoop-Sir-Waffleton-Plushie.jpg 844w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/11\/Inside-Scoop-Sir-Waffleton-Plushie-300x300.jpg 300w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/11\/Inside-Scoop-Sir-Waffleton-Plushie-150x150.jpg 150w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/11\/Inside-Scoop-Sir-Waffleton-Plushie-768x768.jpg 768w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/11\/Inside-Scoop-Sir-Waffleton-Plushie-600x600.jpg 600w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/11\/Inside-Scoop-Sir-Waffleton-Plushie-100x100.jpg 100w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4a4de15 e-con-full e-flex e-con e-child\" data-id=\"4a4de15\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-84ec172 elementor-widget elementor-widget-image\" data-id=\"84ec172\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"844\" height=\"844\" src=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/11\/Inside-Scoop-Cakey-Plushie.jpg\" class=\"attachment-large size-large wp-image-35951\" alt=\"Inside Scoop Cakey Plushie\" srcset=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/11\/Inside-Scoop-Cakey-Plushie.jpg 844w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/11\/Inside-Scoop-Cakey-Plushie-300x300.jpg 300w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/11\/Inside-Scoop-Cakey-Plushie-150x150.jpg 150w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/11\/Inside-Scoop-Cakey-Plushie-768x768.jpg 768w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/11\/Inside-Scoop-Cakey-Plushie-600x600.jpg 600w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/11\/Inside-Scoop-Cakey-Plushie-100x100.jpg 100w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5ed3dd2 e-con-full e-flex e-con e-child\" data-id=\"5ed3dd2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f9b53a4 elementor-widget elementor-widget-image\" data-id=\"f9b53a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"391\" src=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/11\/Inside-Scoop-Scoop-Squad-campaign-banner-1024x391.jpg\" class=\"attachment-large size-large wp-image-35952\" alt=\"Inside Scoop Scoop Squad campaign\" srcset=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/11\/Inside-Scoop-Scoop-Squad-campaign-banner-1024x391.jpg 1024w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/11\/Inside-Scoop-Scoop-Squad-campaign-banner-300x115.jpg 300w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/11\/Inside-Scoop-Scoop-Squad-campaign-banner-768x293.jpg 768w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/11\/Inside-Scoop-Scoop-Squad-campaign-banner-1536x587.jpg 1536w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/11\/Inside-Scoop-Scoop-Squad-campaign-banner-600x229.jpg 600w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/11\/Inside-Scoop-Scoop-Squad-campaign-banner.jpg 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Image credits: Inside Scoop website<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1b81fef e-flex e-con-boxed e-con e-parent\" data-id=\"1b81fef\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f0d870e elementor-widget elementor-widget-heading\" data-id=\"f0d870e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What We Delivered - Custom Plush Series Designed for Collectibility &amp; Everyday Use<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-af5eee8 elementor-widget elementor-widget-text-editor\" data-id=\"af5eee8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>DTC World developed a fully custom 4-character <strong><a href=\"https:\/\/dtcworld.com\/my\/customised-plushies-bring-brands-to-life-with-engaging-mascots\/\" target=\"_blank\" rel=\"noopener\">plush<\/a> <a href=\"https:\/\/dtcworld.com\/my\/custom-keychains-that-carry-your-brand-everywhere\/\" target=\"_blank\" rel=\"noopener\">keychain<\/a><\/strong> series\u2014Duckie, Scoop Friends, Sir Waffleton, and Cakey\u2014each holding a <a href=\"https:\/\/dtcworld.com\/my\/custom-foldable-bags-that-deliver-everyday-value\/\" target=\"_blank\" rel=\"noopener\"><strong>foldable tote bag<\/strong><\/a> hidden neatly inside the plush.<\/p><p>The product combined <em>cute IP-style character design<\/em>, real usability, and a blind-box mechanic aligned with the booming global collectibles market, which has grown rapidly due to unboxing culture and social media trends .<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b37f4bf e-flex e-con-boxed e-con e-parent\" data-id=\"b37f4bf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8c4c59b elementor-widget elementor-widget-heading\" data-id=\"8c4c59b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why It Worked \u2013 Impact &amp; Outcomes\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57f2c0d elementor-widget elementor-widget-text-editor\" data-id=\"57f2c0d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>By combining collectibility, utility and a blind-box format, the Scoop Squad series became a viral hit almost immediately.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ebcc1c6 elementor-widget elementor-widget-text-editor\" data-id=\"ebcc1c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Redemption &amp; Consumer Response Highlights<\/strong><\/p><ul><li><strong>Sold Out Within Weeks<\/strong> \u2014 Launched 9 Nov 2025; many outlets ran out before the end of November.<\/li><li><strong>Strong Social Engagement<\/strong> \u2014 Customers posted photos, unboxings, and comments celebrating the characters\u2019 cuteness.<\/li><li><strong>High Consumer Demand<\/strong> \u2014 Users on social platforms and Carousell actively looking to make purchases for the merchandise.\u00a0<\/li><li><strong>Repeat Visits<\/strong> \u2014 The blind-box mechanic drove customers to visit multiple outlets to hunt for their favourite characters.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ac924a3 e-flex e-con-boxed e-con e-parent\" data-id=\"ac924a3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4bde8b7 e-con-full e-flex e-con e-child\" data-id=\"4bde8b7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f97aea3 elementor-widget elementor-widget-image\" data-id=\"f97aea3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"769\" src=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/11\/Inside-Scoop-IG-post-1-1024x769.jpg\" class=\"attachment-large size-large wp-image-35953\" alt=\"Inside Scoop Scoop Squad campaign IG post\" srcset=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/11\/Inside-Scoop-IG-post-1-1024x769.jpg 1024w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/11\/Inside-Scoop-IG-post-1-300x225.jpg 300w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/11\/Inside-Scoop-IG-post-1-768x577.jpg 768w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/11\/Inside-Scoop-IG-post-1-1536x1154.jpg 1536w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/11\/Inside-Scoop-IG-post-1-600x451.jpg 600w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/11\/Inside-Scoop-IG-post-1.jpg 1685w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c1954ce e-con-full e-flex e-con e-child\" data-id=\"c1954ce\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0a5e186 elementor-widget elementor-widget-image\" data-id=\"0a5e186\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"769\" src=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/11\/Inside-Scoop-IG-post-2-1024x769.jpg\" class=\"attachment-large size-large wp-image-35954\" alt=\"Inside Scoop Scoop Squad campaign IG post\" srcset=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/11\/Inside-Scoop-IG-post-2-1024x769.jpg 1024w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/11\/Inside-Scoop-IG-post-2-300x225.jpg 300w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/11\/Inside-Scoop-IG-post-2-768x577.jpg 768w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/11\/Inside-Scoop-IG-post-2-1536x1154.jpg 1536w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/11\/Inside-Scoop-IG-post-2-600x451.jpg 600w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/11\/Inside-Scoop-IG-post-2.jpg 1685w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-35f7e2b e-flex e-con-boxed e-con e-parent\" data-id=\"35f7e2b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-39fd22d elementor-widget elementor-widget-text-editor\" data-id=\"39fd22d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Launched 9 Nov; many outlets ran out before the end of November. Source: Inside Scoop Malaysia IG<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20089c5 elementor-widget elementor-widget-image\" data-id=\"20089c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"975\" src=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/11\/Carousell-post-to-buy-Inside-Scoop-Plushie-1024x975.jpg\" class=\"attachment-large size-large wp-image-35955\" alt=\"Fans are hunting for the Scoop Squad plushies \u2014 even posting on Carousell to buy them after the blind boxes sold out. Source: Carousell\" srcset=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/11\/Carousell-post-to-buy-Inside-Scoop-Plushie-1024x975.jpg 1024w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/11\/Carousell-post-to-buy-Inside-Scoop-Plushie-300x286.jpg 300w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/11\/Carousell-post-to-buy-Inside-Scoop-Plushie-768x731.jpg 768w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/11\/Carousell-post-to-buy-Inside-Scoop-Plushie-600x571.jpg 600w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/11\/Carousell-post-to-buy-Inside-Scoop-Plushie.jpg 1477w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Fans are hunting for the Scoop Squad plushies \u2014 even posting on Carousell to buy them after the blind boxes sold out. Source: Carousell<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4554f0b elementor-widget elementor-widget-text-editor\" data-id=\"4554f0b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>From a marketing perspective, this campaign delivered:<\/p><p><span style=\"color: #333399;\">\u2714<\/span> A memorable <em>brand moment<\/em><br \/><span style=\"color: #333399;\">\u2714<\/span> Organic social sharing<br \/><span style=\"color: #333399;\">\u2714<\/span> Highly emotional consumer engagement<br \/><span style=\"color: #333399;\">\u2714<\/span> Increased footfall and repeat purchase motivation<\/p><p>This proves the growing power of IP-style and character-driven merchandise\u2014one of the strongest global promotional trends today .<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2b33fb2 e-flex e-con-boxed e-con e-parent\" data-id=\"2b33fb2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-76296d4 e-con-full e-flex e-con e-child\" data-id=\"76296d4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4e3e422 elementor-widget elementor-widget-image\" data-id=\"4e3e422\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"844\" height=\"844\" src=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/11\/Inside-Scoop-Plush-Foldable-Bag_lifestyle-photo.jpg\" class=\"attachment-large size-large wp-image-35956\" alt=\"A lady carrying Inside Scoop plush &amp; foldable bag, walking on the streets\" srcset=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/11\/Inside-Scoop-Plush-Foldable-Bag_lifestyle-photo.jpg 844w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/11\/Inside-Scoop-Plush-Foldable-Bag_lifestyle-photo-300x300.jpg 300w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/11\/Inside-Scoop-Plush-Foldable-Bag_lifestyle-photo-150x150.jpg 150w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/11\/Inside-Scoop-Plush-Foldable-Bag_lifestyle-photo-768x768.jpg 768w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/11\/Inside-Scoop-Plush-Foldable-Bag_lifestyle-photo-600x600.jpg 600w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/11\/Inside-Scoop-Plush-Foldable-Bag_lifestyle-photo-100x100.jpg 100w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2293ac3 e-con-full e-flex e-con e-child\" data-id=\"2293ac3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e3d71b1 elementor-widget elementor-widget-image\" data-id=\"e3d71b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"585\" src=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/11\/Inside-Scoop-plushies-blindbox_lifestyle-image-1024x585.jpg\" class=\"attachment-large size-large wp-image-35957\" alt=\"Full set of Inside Scoop plushies and the blind box on a table\" srcset=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/11\/Inside-Scoop-plushies-blindbox_lifestyle-image-1024x585.jpg 1024w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/11\/Inside-Scoop-plushies-blindbox_lifestyle-image-300x171.jpg 300w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/11\/Inside-Scoop-plushies-blindbox_lifestyle-image-768x439.jpg 768w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/11\/Inside-Scoop-plushies-blindbox_lifestyle-image-600x343.jpg 600w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/11\/Inside-Scoop-plushies-blindbox_lifestyle-image.jpg 1344w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-725d6e3 e-flex e-con-boxed e-con e-parent\" data-id=\"725d6e3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ca21cc6 elementor-widget elementor-widget-heading\" data-id=\"ca21cc6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Partnering With DTC World\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-765ccf9 elementor-widget elementor-widget-text-editor\" data-id=\"765ccf9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>DTC World transforms merchandise into meaningful consumer experiences.<br \/>From ideation to production, we ensure:<\/p><ul><li>Strategic concept development<\/li><li><a href=\"https:\/\/dtcworld.com\/my\/licensed-character-merchandise\/\" target=\"_blank\" rel=\"noopener\">Character\/IP<\/a>-driven collectible merchandise<\/li><li>Pre-approved APAC factory network for fast, reliable manufacturing<\/li><li>Quality control &amp; compliance<\/li><li>Practical, retail-ready packaging<\/li><li>Malaysia and <a href=\"https:\/\/dtcworld.com\/my\/dtc-regional-fulfilment\/\" target=\"_blank\" rel=\"noopener\">APAC-wide distribution support<\/a><\/li><\/ul><p>With our \u201c<strong>Not Just Merch \u2014 We Make It Move<\/strong>\u201d philosophy, we help brands turn premiums into powerful storytelling tools and campaign accelerators .<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-223fd02 e-flex e-con-boxed e-con e-parent\" data-id=\"223fd02\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-de7fe77 elementor-cta--skin-cover elementor-widget elementor-widget-call-to-action\" data-id=\"de7fe77\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta\">\n\t\t\t\t\t<div class=\"elementor-cta__bg-wrapper\">\n\t\t\t\t<div class=\"elementor-cta__bg elementor-bg\" style=\"background-image: url(https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/07\/call-to-action-background-1024x683.jpg);\" role=\"img\" aria-label=\"Gift with Purchase banner CTA\"><\/div>\n\t\t\t\t<div class=\"elementor-cta__bg-overlay\"><\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h2 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tLooking for GWP Ideas That Drive Sales?\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tLet\u2019s create merchandise that works harder for your brand.\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__button-wrapper elementor-cta__content-item elementor-content-item \">\n\t\t\t\t\t<a class=\"elementor-cta__button elementor-button elementor-size-\" href=\"https:\/\/dtcworld.com\/my\/contact-us\/\" target=\"_blank\">\n\t\t\t\t\t\tContact DTC World\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2a5cb8a e-con-full e-flex e-con e-child\" data-id=\"2a5cb8a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9ab73ef elementor-widget elementor-widget-text-editor\" data-id=\"9ab73ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>Alternatively, you can explore our past\u00a0<span style=\"color: #e83e4c;\"><strong><em><a style=\"color: #e83e4c;\" href=\"https:\/\/dtcworld.com\/my\/dtc-showcase\/\" target=\"_blank\" rel=\"noopener\">Showcase<\/a><\/em><\/strong><b>\u00a0<\/b><\/span>portfolio for more inspiration:\u00a0<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>A Limited-Edition Blind Box Collectible That Drove Buzz, Demand &amp; Instant Sell-Outs Client Inside Scoop Sdn Bhd Campaign 12th Anniversary [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":35945,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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