{"id":35944,"date":"2025-11-27T15:44:57","date_gmt":"2025-11-27T07:44:57","guid":{"rendered":"https:\/\/dtcworld.com\/my\/?p=35944"},"modified":"2026-05-28T21:21:09","modified_gmt":"2026-05-28T13:21:09","slug":"custom-plush-keychain-foldable-bag-inside-scoop-blind-box","status":"publish","type":"post","link":"https:\/\/dtcworld.com\/my\/custom-plush-keychain-foldable-bag-inside-scoop-blind-box\/","title":{"rendered":"Custom Plush Keychain with Foldable Bag \u2013 Inside Scoop Blind Box Campaign"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"35944\" class=\"elementor elementor-35944\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cfb8819 e-con-full e-flex e-con e-parent\" data-id=\"cfb8819\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f2a83ab elementor-widget elementor-widget-heading\" data-id=\"f2a83ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">A Limited-Edition Blind Box Collectible That Drove Buzz, Demand &amp; Instant Sell-Outs\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8791843 e-flex e-con-boxed e-con e-parent\" data-id=\"8791843\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cfcdd44 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"cfcdd44\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"538\" src=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/11\/Inside-Scoop-Scoop-Squad-Plush-Foldable-Bag-1024x538.jpg\" class=\"attachment-large size-large wp-image-35945\" alt=\"Inside Scoop Scoop Squad custom plush keychain with foldable tote bag in Malaysia by DTC World\" srcset=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/11\/Inside-Scoop-Scoop-Squad-Plush-Foldable-Bag-1024x538.jpg 1024w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/11\/Inside-Scoop-Scoop-Squad-Plush-Foldable-Bag-300x158.jpg 300w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/11\/Inside-Scoop-Scoop-Squad-Plush-Foldable-Bag-768x403.jpg 768w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/11\/Inside-Scoop-Scoop-Squad-Plush-Foldable-Bag-1536x806.jpg 1536w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/11\/Inside-Scoop-Scoop-Squad-Plush-Foldable-Bag.jpg 2048w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/11\/Inside-Scoop-Scoop-Squad-Plush-Foldable-Bag-600x315.jpg 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0d8e495 e-flex e-con-boxed e-con e-parent\" data-id=\"0d8e495\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8e00775 elementor-widget elementor-widget-text-editor\" data-id=\"8e00775\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<table><tbody><tr><td><p><span style=\"color: #000000;\"><b>Client<\/b><\/span><\/p><\/td><td><p>Inside Scoop Sdn Bhd<\/p><\/td><\/tr><tr><td><p><span style=\"color: #000000;\"><b>Campaign<\/b><\/span><\/p><\/td><td><p>12th Anniversary Scoop Squad Blind Box Launch (Nov 2024)<\/p><\/td><\/tr><tr><td><p><span style=\"color: #000000;\"><b>Market(s)<\/b><\/span><\/p><\/td><td><p><span style=\"font-size: 11pt; color: #000000; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline; white-space-collapse: preserve;\">Malaysia<\/span><\/p><\/td><\/tr><tr><td><p><span style=\"color: #000000;\"><b>Merchandise Type<\/b><\/span><\/p><\/td><td><p>Custom Plush Keychain with Foldable Tote Bag (Blind Box Series)<\/p><\/td><\/tr><tr><td><p><span style=\"color: #000000;\"><b>DTC World\u2019s Role<\/b><\/span><\/p><\/td><td><p>Design, Sourcing,\u00a0 Production, Fulfilment<\/p><\/td><\/tr><\/tbody><\/table>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a2819c6 e-flex e-con-boxed e-con e-parent\" data-id=\"a2819c6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-adc96e2 elementor-widget elementor-widget-heading\" data-id=\"adc96e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Campaign Objective\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9165a53 elementor-widget elementor-widget-text-editor\" data-id=\"9165a53\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/insidescoop.com.my\/\" target=\"_blank\" rel=\"noopener\"><strong>Inside Scoop<\/strong><\/a> wanted a memorable way to celebrate its <a href=\"https:\/\/insidescoop.com.my\/pages\/scoop-squad-blind-box\" target=\"_blank\" rel=\"noopener\">12th anniversary<\/a> and create a promotional product that would spark excitement, social sharing, and store visits.<br \/>Instead of a standard premium, the brand needed:<\/p><p><span style=\"color: #333399;\">\u2714<\/span> A <strong>collectible item<\/strong> consumers would actively seek<br \/><span style=\"color: #333399;\">\u2714<\/span> A <strong>fun unboxing moment<\/strong> aligned with rising <a href=\"https:\/\/dtcworld.com\/my\/why-blind-box-promotions-work-the-psychology-behind-curiosity-driven-merchandise\/\" target=\"_blank\" rel=\"noopener\">blind-box<\/a> culture<br \/><span style=\"color: #333399;\">\u2714<\/span> A product that enhances <strong>brand affinity<\/strong>, not just transactions<br \/><span style=\"color: #333399;\">\u2714<\/span> A limited-edition item that could <strong>drive repeat visits<\/strong> across outlets<\/p><p>In short: the challenge was to turn merchandise into a <i>content-worthy brand moment<\/i>\u2014a marketing trend strongly reflected in today\u2019s consumer behaviour, where merch is no longer \u201cjust a gift\u201d but part of how customers interact with brands .<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ca79c3d e-flex e-con-boxed e-con e-parent\" data-id=\"ca79c3d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-61fe2a3 e-con-full e-flex e-con e-child\" data-id=\"61fe2a3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0c87d54 elementor-widget elementor-widget-image\" data-id=\"0c87d54\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"844\" height=\"844\" src=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/11\/Inside-Scoop-Duckie-Plushie.jpg\" class=\"attachment-large size-large wp-image-35948\" alt=\"Inside Scoop Duckie Plushie\" srcset=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/11\/Inside-Scoop-Duckie-Plushie.jpg 844w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/11\/Inside-Scoop-Duckie-Plushie-300x300.jpg 300w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/11\/Inside-Scoop-Duckie-Plushie-150x150.jpg 150w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/11\/Inside-Scoop-Duckie-Plushie-768x768.jpg 768w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/11\/Inside-Scoop-Duckie-Plushie-600x600.jpg 600w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/11\/Inside-Scoop-Duckie-Plushie-100x100.jpg 100w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-42fd425 e-con-full e-flex e-con e-child\" data-id=\"42fd425\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-989075a elementor-widget elementor-widget-image\" data-id=\"989075a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"844\" height=\"844\" src=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/11\/Inside-Scoop-Scoop-Friends-Plushie.jpg\" class=\"attachment-large size-large wp-image-35949\" alt=\"Inside Scoop Scoop Friends Plushie\" srcset=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/11\/Inside-Scoop-Scoop-Friends-Plushie.jpg 844w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/11\/Inside-Scoop-Scoop-Friends-Plushie-300x300.jpg 300w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/11\/Inside-Scoop-Scoop-Friends-Plushie-150x150.jpg 150w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/11\/Inside-Scoop-Scoop-Friends-Plushie-768x768.jpg 768w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/11\/Inside-Scoop-Scoop-Friends-Plushie-600x600.jpg 600w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/11\/Inside-Scoop-Scoop-Friends-Plushie-100x100.jpg 100w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b94e22c e-con-full e-flex e-con e-child\" data-id=\"b94e22c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5e3b54f elementor-widget elementor-widget-image\" data-id=\"5e3b54f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"844\" height=\"844\" src=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/11\/Inside-Scoop-Sir-Waffleton-Plushie.jpg\" class=\"attachment-large size-large wp-image-35950\" alt=\"Inside Scoop Sir Waffleton Plushie\" srcset=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/11\/Inside-Scoop-Sir-Waffleton-Plushie.jpg 844w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/11\/Inside-Scoop-Sir-Waffleton-Plushie-300x300.jpg 300w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/11\/Inside-Scoop-Sir-Waffleton-Plushie-150x150.jpg 150w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/11\/Inside-Scoop-Sir-Waffleton-Plushie-768x768.jpg 768w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/11\/Inside-Scoop-Sir-Waffleton-Plushie-600x600.jpg 600w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/11\/Inside-Scoop-Sir-Waffleton-Plushie-100x100.jpg 100w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4a4de15 e-con-full e-flex e-con e-child\" data-id=\"4a4de15\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-84ec172 elementor-widget elementor-widget-image\" data-id=\"84ec172\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"844\" height=\"844\" src=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/11\/Inside-Scoop-Cakey-Plushie.jpg\" class=\"attachment-large size-large wp-image-35951\" alt=\"Inside Scoop Cakey Plushie\" srcset=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/11\/Inside-Scoop-Cakey-Plushie.jpg 844w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/11\/Inside-Scoop-Cakey-Plushie-300x300.jpg 300w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/11\/Inside-Scoop-Cakey-Plushie-150x150.jpg 150w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/11\/Inside-Scoop-Cakey-Plushie-768x768.jpg 768w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/11\/Inside-Scoop-Cakey-Plushie-600x600.jpg 600w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/11\/Inside-Scoop-Cakey-Plushie-100x100.jpg 100w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5ed3dd2 e-con-full e-flex e-con e-child\" data-id=\"5ed3dd2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f9b53a4 elementor-widget elementor-widget-image\" data-id=\"f9b53a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"391\" src=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/11\/Inside-Scoop-Scoop-Squad-campaign-banner-1024x391.jpg\" class=\"attachment-large size-large wp-image-35952\" alt=\"Inside Scoop Scoop Squad campaign\" srcset=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/11\/Inside-Scoop-Scoop-Squad-campaign-banner-1024x391.jpg 1024w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/11\/Inside-Scoop-Scoop-Squad-campaign-banner-300x115.jpg 300w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/11\/Inside-Scoop-Scoop-Squad-campaign-banner-768x293.jpg 768w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/11\/Inside-Scoop-Scoop-Squad-campaign-banner-1536x587.jpg 1536w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/11\/Inside-Scoop-Scoop-Squad-campaign-banner-600x229.jpg 600w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/11\/Inside-Scoop-Scoop-Squad-campaign-banner.jpg 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Image credits: Inside Scoop website<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1b81fef e-flex e-con-boxed e-con e-parent\" data-id=\"1b81fef\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f0d870e elementor-widget elementor-widget-heading\" data-id=\"f0d870e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What We Delivered - Custom Plush Series Designed for Collectibility &amp; Everyday Use<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-af5eee8 elementor-widget elementor-widget-text-editor\" data-id=\"af5eee8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>DTC World developed a fully custom 4-character <strong><a href=\"https:\/\/dtcworld.com\/my\/customised-plushies-bring-brands-to-life-with-engaging-mascots\/\" target=\"_blank\" rel=\"noopener\">plush<\/a> <a href=\"https:\/\/dtcworld.com\/my\/custom-keychains-that-carry-your-brand-everywhere\/\" target=\"_blank\" rel=\"noopener\">keychain<\/a><\/strong> series\u2014Duckie, Scoop Friends, Sir Waffleton, and Cakey\u2014each holding a <a href=\"https:\/\/dtcworld.com\/my\/custom-foldable-bags-that-deliver-everyday-value\/\" target=\"_blank\" rel=\"noopener\"><strong>foldable tote bag<\/strong><\/a> hidden neatly inside the plush.<\/p><p>The product combined <em>cute IP-style character design<\/em>, real usability, and a blind-box mechanic aligned with the booming global collectibles market, which has grown rapidly due to unboxing culture and social media trends .<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b37f4bf e-flex e-con-boxed e-con e-parent\" data-id=\"b37f4bf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8c4c59b elementor-widget elementor-widget-heading\" data-id=\"8c4c59b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why It Worked \u2013 Impact &amp; Outcomes\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57f2c0d elementor-widget elementor-widget-text-editor\" data-id=\"57f2c0d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>By combining collectibility, utility and a blind-box format, the Scoop Squad series became a viral hit almost immediately.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ebcc1c6 elementor-widget elementor-widget-text-editor\" data-id=\"ebcc1c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Redemption &amp; Consumer Response Highlights<\/strong><\/p><ul><li><strong>Sold Out Within Weeks<\/strong> \u2014 Launched 9 Nov 2025; many outlets ran out before the end of November.<\/li><li><strong>Strong Social Engagement<\/strong> \u2014 Customers posted photos, unboxings, and comments celebrating the characters\u2019 cuteness.<\/li><li><strong>High Consumer Demand<\/strong> \u2014 Users on social platforms and Carousell actively looking to make purchases for the merchandise.\u00a0<\/li><li><strong>Repeat Visits<\/strong> \u2014 The blind-box mechanic drove customers to visit multiple outlets to hunt for their favourite characters.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ac924a3 e-flex e-con-boxed e-con e-parent\" data-id=\"ac924a3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4bde8b7 e-con-full e-flex e-con e-child\" data-id=\"4bde8b7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f97aea3 elementor-widget elementor-widget-image\" data-id=\"f97aea3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"769\" src=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/11\/Inside-Scoop-IG-post-1-1024x769.jpg\" class=\"attachment-large size-large wp-image-35953\" alt=\"Inside Scoop Scoop Squad campaign IG post\" srcset=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/11\/Inside-Scoop-IG-post-1-1024x769.jpg 1024w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/11\/Inside-Scoop-IG-post-1-300x225.jpg 300w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/11\/Inside-Scoop-IG-post-1-768x577.jpg 768w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/11\/Inside-Scoop-IG-post-1-1536x1154.jpg 1536w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/11\/Inside-Scoop-IG-post-1-600x451.jpg 600w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/11\/Inside-Scoop-IG-post-1.jpg 1685w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c1954ce e-con-full e-flex e-con e-child\" data-id=\"c1954ce\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0a5e186 elementor-widget elementor-widget-image\" data-id=\"0a5e186\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"769\" src=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/11\/Inside-Scoop-IG-post-2-1024x769.jpg\" class=\"attachment-large size-large wp-image-35954\" alt=\"Inside Scoop Scoop Squad campaign IG post\" srcset=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/11\/Inside-Scoop-IG-post-2-1024x769.jpg 1024w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/11\/Inside-Scoop-IG-post-2-300x225.jpg 300w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/11\/Inside-Scoop-IG-post-2-768x577.jpg 768w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/11\/Inside-Scoop-IG-post-2-1536x1154.jpg 1536w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/11\/Inside-Scoop-IG-post-2-600x451.jpg 600w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/11\/Inside-Scoop-IG-post-2.jpg 1685w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-35f7e2b e-flex e-con-boxed e-con e-parent\" data-id=\"35f7e2b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-39fd22d elementor-widget elementor-widget-text-editor\" data-id=\"39fd22d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Launched 9 Nov; many outlets ran out before the end of November. Source: Inside Scoop Malaysia IG<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20089c5 elementor-widget elementor-widget-image\" data-id=\"20089c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"975\" src=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/11\/Carousell-post-to-buy-Inside-Scoop-Plushie-1024x975.jpg\" class=\"attachment-large size-large wp-image-35955\" alt=\"Fans are hunting for the Scoop Squad plushies \u2014 even posting on Carousell to buy them after the blind boxes sold out. Source: Carousell\" srcset=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/11\/Carousell-post-to-buy-Inside-Scoop-Plushie-1024x975.jpg 1024w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/11\/Carousell-post-to-buy-Inside-Scoop-Plushie-300x286.jpg 300w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/11\/Carousell-post-to-buy-Inside-Scoop-Plushie-768x731.jpg 768w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/11\/Carousell-post-to-buy-Inside-Scoop-Plushie-600x571.jpg 600w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/11\/Carousell-post-to-buy-Inside-Scoop-Plushie.jpg 1477w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Fans are hunting for the Scoop Squad plushies \u2014 even posting on Carousell to buy them after the blind boxes sold out. Source: Carousell<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4554f0b elementor-widget elementor-widget-text-editor\" data-id=\"4554f0b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>From a marketing perspective, this campaign delivered:<\/p><p><span style=\"color: #333399;\">\u2714<\/span> A memorable <em>brand moment<\/em><br \/><span style=\"color: #333399;\">\u2714<\/span> Organic social sharing<br \/><span style=\"color: #333399;\">\u2714<\/span> Highly emotional consumer engagement<br \/><span style=\"color: #333399;\">\u2714<\/span> Increased footfall and repeat purchase motivation<\/p><p>This proves the growing power of IP-style and character-driven merchandise\u2014one of the strongest global promotional trends today .<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2b33fb2 e-flex e-con-boxed e-con e-parent\" data-id=\"2b33fb2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-76296d4 e-con-full e-flex e-con e-child\" data-id=\"76296d4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4e3e422 elementor-widget elementor-widget-image\" data-id=\"4e3e422\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"844\" height=\"844\" src=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/11\/Inside-Scoop-Plush-Foldable-Bag_lifestyle-photo.jpg\" class=\"attachment-large size-large wp-image-35956\" alt=\"A lady carrying Inside Scoop plush &amp; foldable bag, walking on the streets\" srcset=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/11\/Inside-Scoop-Plush-Foldable-Bag_lifestyle-photo.jpg 844w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/11\/Inside-Scoop-Plush-Foldable-Bag_lifestyle-photo-300x300.jpg 300w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/11\/Inside-Scoop-Plush-Foldable-Bag_lifestyle-photo-150x150.jpg 150w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/11\/Inside-Scoop-Plush-Foldable-Bag_lifestyle-photo-768x768.jpg 768w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/11\/Inside-Scoop-Plush-Foldable-Bag_lifestyle-photo-600x600.jpg 600w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/11\/Inside-Scoop-Plush-Foldable-Bag_lifestyle-photo-100x100.jpg 100w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2293ac3 e-con-full e-flex e-con e-child\" data-id=\"2293ac3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e3d71b1 elementor-widget elementor-widget-image\" data-id=\"e3d71b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"585\" src=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/11\/Inside-Scoop-plushies-blindbox_lifestyle-image-1024x585.jpg\" class=\"attachment-large size-large wp-image-35957\" alt=\"Full set of Inside Scoop plushies and the blind box on a table\" srcset=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/11\/Inside-Scoop-plushies-blindbox_lifestyle-image-1024x585.jpg 1024w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/11\/Inside-Scoop-plushies-blindbox_lifestyle-image-300x171.jpg 300w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/11\/Inside-Scoop-plushies-blindbox_lifestyle-image-768x439.jpg 768w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/11\/Inside-Scoop-plushies-blindbox_lifestyle-image-600x343.jpg 600w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/11\/Inside-Scoop-plushies-blindbox_lifestyle-image.jpg 1344w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2ca54b2 e-flex e-con-boxed e-con e-parent\" data-id=\"2ca54b2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d1d730d elementor-widget elementor-widget-heading\" data-id=\"d1d730d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Related Campaign Mechanics\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9fd4ec0 elementor-widget elementor-widget-text-editor\" data-id=\"9fd4ec0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The plush keychain + foldable bag + blind box format is one of the strongest engagement mechanics for retail GWP campaigns. Below are similar campaigns DTC World has delivered across Malaysia and the wider region \u2014 each one a different variation of the format.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29f7517 elementor-widget elementor-widget-text-editor\" data-id=\"29f7517\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><a href=\"https:\/\/dtcworld.com\/my\/guardian-gift-with-purchase-custom-plushie-with-reusable-bag-collectibles\/\">Guardian \u201cBeauty Around the World\u201d plush + reusable bag blind box GWP<\/a> \u2014 Guardian Singapore\u2019s country-themed plush series paired with cosmetic bags, the closest format match to the Scoop Squad mechanic.<\/li><li><a href=\"https:\/\/dtcworld.com\/my\/delonghi-custom-plush-keychain-foldable-bag\/\">De\u2019Longhi custom plush keychain + foldable bag<\/a> \u2014 De\u2019Longhi\u2019s exclusive concept-store gift combining a custom plush keychain with a branded foldable bag.<\/li><li><a href=\"https:\/\/dtcworld.com\/my\/vinda-gift-with-purchase-custom-plush-keychain-blind-box\/\">Vinda plush keychain blind box GWP<\/a> \u2014 Turning Everyday Tissues into Collectible Plush Characters<\/li><li><a href=\"https:\/\/dtcworld.com\/my\/the-laughing-cow-blind-box-plushie-keychain-regional-gwp\/\" data-wplink-edit=\"true\">The Laughing Cow plushie keychain regional GWP<\/a> \u2014 The Laughing Cow\u2019s licensed plush keychain campaign across Southeast Asia.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-56e760a e-flex e-con-boxed e-con e-parent\" data-id=\"56e760a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6f06a2f elementor-widget elementor-widget-heading\" data-id=\"6f06a2f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Partnering With DTC World\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e4e97f elementor-widget elementor-widget-text-editor\" data-id=\"1e4e97f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>DTC World transforms merchandise into meaningful consumer experiences.<br \/>From ideation to production, we ensure:<\/p><ul><li>Strategic concept development<\/li><li><a href=\"https:\/\/dtcworld.com\/my\/licensed-character-merchandise\/\" target=\"_blank\" rel=\"noopener\">Character\/IP<\/a>-driven collectible merchandise<\/li><li>Pre-approved APAC factory network for fast, reliable manufacturing<\/li><li>Quality control &amp; compliance<\/li><li>Practical, retail-ready packaging<\/li><li>Malaysia and <a href=\"https:\/\/dtcworld.com\/my\/dtc-regional-fulfilment\/\" target=\"_blank\" rel=\"noopener\">APAC-wide distribution support<\/a><\/li><\/ul><p>With our \u201c<strong>Not Just Merch \u2014 We Make It Move<\/strong>\u201d philosophy, we help brands turn premiums into powerful storytelling tools and campaign accelerators .<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-223fd02 e-flex e-con-boxed e-con e-parent\" data-id=\"223fd02\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-de7fe77 elementor-cta--skin-cover elementor-widget elementor-widget-call-to-action\" data-id=\"de7fe77\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta\">\n\t\t\t\t\t<div class=\"elementor-cta__bg-wrapper\">\n\t\t\t\t<div class=\"elementor-cta__bg elementor-bg\" style=\"background-image: url(https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/07\/call-to-action-background-1024x683.jpg);\" role=\"img\" aria-label=\"Gift with Purchase banner CTA\"><\/div>\n\t\t\t\t<div class=\"elementor-cta__bg-overlay\"><\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h2 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tLooking for GWP Ideas That Drive Sales?\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tLet\u2019s create merchandise that works harder for your brand.\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__button-wrapper elementor-cta__content-item elementor-content-item \">\n\t\t\t\t\t<a class=\"elementor-cta__button elementor-button elementor-size-\" href=\"https:\/\/dtcworld.com\/my\/contact-us\/\" target=\"_blank\">\n\t\t\t\t\t\tContact DTC World\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2a5cb8a e-con-full e-flex e-con e-child\" data-id=\"2a5cb8a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9ab73ef elementor-widget elementor-widget-text-editor\" data-id=\"9ab73ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>Alternatively, you can explore our past\u00a0<span style=\"color: #e83e4c;\"><strong><em><a style=\"color: #e83e4c;\" href=\"https:\/\/dtcworld.com\/my\/dtc-showcase\/\" target=\"_blank\" rel=\"noopener\">Showcase<\/a><\/em><\/strong><b>\u00a0<\/b><\/span>portfolio for more inspiration:\u00a0<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>A Limited-Edition Blind Box Collectible That Drove Buzz, Demand &amp; Instant Sell-Outs Client Inside Scoop Sdn Bhd Campaign 12th Anniversary [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":35945,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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