{"id":35812,"date":"2025-11-13T14:48:26","date_gmt":"2025-11-13T06:48:26","guid":{"rendered":"https:\/\/dtcworld.com\/my\/?p=35812"},"modified":"2025-11-13T15:36:28","modified_gmt":"2025-11-13T07:36:28","slug":"disney-mickey-mouse-and-friends-licensed-merchandise-cold-storage","status":"publish","type":"post","link":"https:\/\/dtcworld.com\/my\/disney-mickey-mouse-and-friends-licensed-merchandise-cold-storage\/","title":{"rendered":"Cold Storage, CS Fresh & Giant Bring Disney Friendship Magic to Life with Licensed Character Merchandise"},"content":{"rendered":"\t\t
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Limited-Edition Mickey & Friends Collection That Celebrates Togetherness and Everyday Joy\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"DTC\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Client<\/b><\/span><\/p><\/td>

Cold Storage, CS Fresh & Giant<\/p><\/td><\/tr>

Campaign<\/b><\/span><\/p><\/td>

Disney\u2019s Mickey Mouse & Friends Limited Edition Collection<\/p><\/td><\/tr>

Market(s)<\/b><\/span><\/p><\/td>

Singapore<\/span><\/p><\/td><\/tr>

Merchandise Type<\/b><\/span><\/p><\/td>

Licensed Character Lifestyle Merchandise<\/p><\/td><\/tr>

DTC World\u2019s Role<\/b><\/span><\/p><\/td>

Concept, Design, IP Licensing Management, Production, Delivery Fulfilment,\u00a0 In-Store Display Setups<\/p><\/td><\/tr><\/tbody><\/table>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Campaign Objective\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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With the year-end season being a time of connection and joy, Cold Storage, CS Fresh & Giant<\/strong> aimed to rekindle the spirit of friendship through retail.<\/p>

Their goal was to create an emotionally engaging in-store campaign<\/strong> that would spark meaningful moments among families and friends.<\/p>

By teaming up with Disney\u2019s beloved Mickey Mouse & Friends<\/strong><\/a>, the retailers wanted to deliver a feel-good collectible experience that encouraged shoppers to slow down, gather, and celebrate togetherness at home.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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What We Delivered - A Disney Lifestyle Collection Perfect for Everyday Joy<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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DTC World collaborated with Disney and Macrovalue\u2019s retail team to design, produce, and deliver<\/a> a blue-and-white themed lifestyle collection inspired by the warmth of friendship and the joy of shared moments.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Each piece was crafted under Disney\u2019s IP licensing standards<\/strong>, ensuring authenticity and quality.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Beyond design and production, DTC World managed the end-to-end fulfilment<\/strong> \u2014 including delivery to retail outlets and display setup at more than 30 Cold Storage & CS Fresh stores, and Giant outlets across Singapore.<\/p>

This ensured a seamless, visually engaging shopper experience that brought the Mickey & Friends theme to life in-store.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Puffy Tote Bag<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Thermal Flask<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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4-Piece Dining Set<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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3D Storage Bin<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Seat Cushion<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Collapsible Storage Box<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Disney Mickey Merchandise display at Cold Storage outlet<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Why It Worked \u2013 Impact & Outcomes\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u2705Licensed IP That Elevated Brand Appeal<\/strong>
Disney\u2019s global recognition positioned the retailers as aspirational yet family-friendly.<\/p>

\u2705Functional Collectibles That Sold<\/strong>
Every item had real lifestyle use \u2014 from hosting dinners to gifting friends, making the collection practical, desirable, and easy to justify as a purchase.<\/p>

\u2705Collectibility That Drove Repeat Visits<\/strong><\/a>
The six-item range inspired shoppers to complete their set, boosting basket value and repeat footfall.<\/p>

\u2705In-Store Displays That Captured Attention<\/strong>
DTC World\u2019s display setup brought Disney\u2019s world to life in aisles, converting interest into immediate purchase.<\/p>

\u2705Festive Timing That Drove Store Visits<\/strong>
Launched during the year-end gifting season, the friendship-themed collection perfectly matched shoppers\u2019 mood for celebration, gatherings, and thoughtful gifting. This has turned everyday shopping into a shared festive experience.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Partnering With DTC World\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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DTC World managed the entire project lifecycle – from creative concept and licensing management to production, logistics, and in-store execution. We ensured every design met Disney\u2019s quality and branding standards.<\/p>

With extensive experience in licensed character merchandise<\/a> and retail activations, we help brands transform intellectual property into campaigns that tell stories, spark emotions, and build engagement.<\/p>

Because at DTC World, it\u2019s Not Just Merch – We Make Characters Come Alive.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\tReady to Bring IP Magic to Your Campaign?\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\tLet\u2019s Create Custom Merchandise That Connects.\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\n\t\t\t\t\t\tContact DTC World\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Alternatively, you can explore our past\u00a0Showcase<\/a><\/em><\/strong>\u00a0<\/b><\/span>portfolio for more inspiration:\u00a0<\/h4>

\u00a0<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\"Custom<\/div>\n\t\t<\/a>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tARTISTRY Beauty Buddies Plush & Foldable Bag – Purchase With Purchase Promotion\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t
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\"Hello<\/div>\n\t\t<\/a>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tColgate Hello Kitty Mug – IP Licensed Merchandise for Retail Promotion\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t
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\"Custom<\/div>\n\t\t<\/a>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tOATSIDE Mini Pouch Blind Box – A Regional Gift With Purchase Campaign\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Limited-Edition Mickey & Friends Collection That Celebrates Togetherness and Everyday Joy Client Cold Storage, CS Fresh & Giant Campaign Disney\u2019s<\/p>\n","protected":false},"author":4,"featured_media":35813,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1509,45,53],"tags":[2201,2202,1590,908],"class_list":["post-35812","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all","category-licensed-character","category-showcase","tag-disney-campaign","tag-dtc-world-malaysia","tag-licensed-character-merchandise","tag-promotional-merchandise"],"yoast_head":"\nDisney Licensed Merchandise Campaign - DTC World Malaysia<\/title>\n<meta name=\"description\" content=\"Need licensed character merchandise in Malaysia? 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