{"id":35784,"date":"2025-11-11T14:10:54","date_gmt":"2025-11-11T06:10:54","guid":{"rendered":"https:\/\/dtcworld.com\/my\/?p=35784"},"modified":"2025-11-11T14:14:54","modified_gmt":"2025-11-11T06:14:54","slug":"cup-noodles-custom-plush-keychains-gift-with-purchase","status":"publish","type":"post","link":"https:\/\/dtcworld.com\/my\/cup-noodles-custom-plush-keychains-gift-with-purchase\/","title":{"rendered":"Cup Noodles Custom Plush Keychains \u2013 Nissin Gift With Purchase That Sparks Joy"},"content":{"rendered":"\t\t
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Turning Iconic Flavours Into Collectible Merch That Fans Can Hold On To\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Client<\/b><\/span><\/p><\/td>

Nissin Foods Singapore<\/strong><\/p><\/td><\/tr>

Campaign<\/b><\/span><\/p><\/td>

Cup Noodles Arcade Pop-Up Redemption Event (Nov 2025 \u2013 Jan 2026)<\/p><\/td><\/tr>

Market(s)<\/b><\/span><\/p><\/td>

Singapore<\/span><\/span><\/p><\/td><\/tr>

Merchandise Type<\/b><\/span><\/p><\/td>

Custom Plush Keychains & Clickers<\/p><\/td><\/tr>

DTC World\u2019s Role<\/b><\/span><\/p><\/td>

Design, Sourcing, Production, Fulfilment<\/span><\/p><\/td><\/tr><\/tbody><\/table>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Campaign Objective - Transforming Brand Affinity Into Collectible Ownership\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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As a beloved household brand, Nissin Cup Noodles<\/strong><\/a> already enjoyed strong consumer recognition \u2014 but the challenge was to refresh engagement<\/strong> among younger audiences and spark excitement<\/strong> around everyday purchases.<\/p>

To achieve this, Nissin wanted to extend its brand beyond the cup \u2014 creating a fun, collectible-driven campaign that merged nostalgia, play, and fandom.<\/p>

The goal: drive sales<\/strong> uplift<\/strong> and event participation<\/strong> through limited-edition, Cup Noodles<\/i>-inspired merchandise<\/strong> collectibles that fans would proudly collect and share.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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What We Delivered - A Collectible Series That Captured Nissin\u2019s Playful Spirit<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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DTC World worked closely with Nissin to conceptualise and produce a series of exclusive Cup Noodles plush keychains<\/strong> and Cup Noodles clickers<\/strong> \u2014 each reflecting the brand\u2019s distinct flavour icons.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Cup Noodles Clicker: A quirky novelty gift that completes the collectible set<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Exclusive Plush Keychains (Shrimp & Tau Pok designs): Designed to represent Nissin\u2019s iconic flavors with adorable collectible appeal.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Compact, On-the-Go Design: Works as keychains or bag charms.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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These items were distributed through a Gachapon-style redemption pop-up, where every purchase and spin delivered an instant collectible \u2014 blending retail engagement, nostalgia, and gamification.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Image credits: Nissin Foods Singapore<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Why It Worked \u2013 Building Emotional Connection Through Collectibles\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The campaign tapped into the \u201cmerch-as-content\u201d trend<\/strong>, turning a simple redemption into a shareable arcade experience.
By aligning with the nostalgia of gachapon culture and the rising trend of collectibles, the activation generated strong engagement and repeat purchases.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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credit: Nissin Foods Singapore<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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The Cup Noodles Plushies were also used at a gift-with-purchase campaign at Don Don Donki @Jewel. Credits: Nissin Foods SG<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Partnering With DTC World\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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DTC World helps brands transform everyday products into collectible experiences.
From concept, design<\/a>, and sourcing to production and fulfillment, we manage every detail \u2014 ensuring that your campaign gifts are on-brand, compliant, and built to drive engagement.<\/p>

Not Just Merch \u2014 We Make It Move.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\tLooking for GWP Ideas That Drive Sales?\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\tLet\u2019s create merchandise that works harder for your brand.\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\n\t\t\t\t\t\tContact DTC World\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Alternatively, you can explore our past\u00a0Showcase<\/a><\/em><\/strong>\u00a0<\/b><\/span>portfolio for more inspiration:\u00a0<\/h4>

\u00a0<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\"Custom<\/div>\n\t\t<\/a>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tARTISTRY Beauty Buddies Plush & Foldable Bag – Purchase With Purchase Promotion\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t
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\"Hello<\/div>\n\t\t<\/a>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tColgate Hello Kitty Mug – IP Licensed Merchandise for Retail Promotion\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t
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\"Custom<\/div>\n\t\t<\/a>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tOATSIDE Mini Pouch Blind Box – A Regional Gift With Purchase Campaign\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Turning Iconic Flavours Into Collectible Merch That Fans Can Hold On To Client Nissin Foods Singapore Campaign Cup Noodles Arcade<\/p>\n","protected":false},"author":4,"featured_media":35785,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1509,44,53],"tags":[1746,2199,2200,2198,854],"class_list":["post-35784","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all","category-gift-with-purchase","category-showcase","tag-collectible-merchandise","tag-cup-noodles-clickers","tag-cup-noodles-plush-keychains","tag-custom-plush-maker","tag-gift-with-purchase"],"yoast_head":"\nCup Noodles Collectible Plush Keychains | GWP by DTC World Malaysia<\/title>\n<meta name=\"description\" content=\"See how DTC World Malaysia created custom Nissin Cup Noodles plush keychains & clickers for a collectible merchandise campaign in Singapore.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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