{"id":35669,"date":"2025-10-30T14:39:41","date_gmt":"2025-10-30T06:39:41","guid":{"rendered":"https:\/\/dtcworld.com\/my\/?p=35669"},"modified":"2025-11-03T13:08:34","modified_gmt":"2025-11-03T05:08:34","slug":"lee-kum-kee-custom-plushie-keychains-gift-with-purchase","status":"publish","type":"post","link":"https:\/\/dtcworld.com\/my\/lee-kum-kee-custom-plushie-keychains-gift-with-purchase\/","title":{"rendered":"Lee Kum Kee Exclusive Plushie Keychains \u2013 Collectible Gifts That Bring Flavour to Life"},"content":{"rendered":"\t\t
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Adorable Collectibles That Stir Up Consumer Excitement\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Client<\/strong><\/p><\/td>

Lee Kum Kee Singapore<\/strong><\/p><\/td><\/tr>

Campaign<\/strong><\/p><\/td>

Pasta Range Gift With Purchase Campaign<\/p><\/td><\/tr>

Market(s)<\/strong><\/p><\/td>

Singapore<\/p><\/td><\/tr>

Merchandise Type<\/strong><\/p><\/td>

Custom Plushie Keychains (4 Designs)<\/p><\/td><\/tr>

DTC World\u2019s Role<\/strong><\/p><\/td>

Design, Sourcing, Custom Production,\u00a0 Fulfillment<\/p><\/td><\/tr><\/tbody><\/table>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Campaign Objective\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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To elevate brand visibility and drive purchase of Lee Kum Kee<\/a><\/strong> Kung Fu Pasta range, the brand launched a Gift With Purchase (GWP)<\/strong><\/a> campaign across major supermarkets in Singapore.
The goal: to make the pasta lineup more exciting for shoppers through adorable, collectible merchandise<\/strong> that sparks emotional connection and encourages multi-purchase behaviour.<\/p>

Lee Kum Kee wanted to create an in-store moment that not only rewarded loyal customers but also generated buzz and buys<\/strong> through a tangible, shareable free gift with purchase.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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What We Delivered\u2013 Cute, Collectible Plushie Keychains Inspired by Ingredients<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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DTC World developed a custom series of four plushie keychain designs \u2014 each representing one of the brand\u2019s key ingredients and flavours:
\ud83e\uddaa Oyster, \ud83e\udd9e Lobster, \ud83c\udf45 Tomato, and \ud83e\uddc5 Shallots.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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credit: Lee Kum Kee <\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Our design team<\/a> translated Lee Kum Kee\u2019s signature flavours into adorable character designs<\/a> that instantly resonated with shoppers.
The plushies were created in a compact, huggable format with keychain attachments, making them perfect for everyday use and collection.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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In-store GWP display featuring Lee Kum Kee\u2019s custom plushie keychains<\/strong>, designed and produced by DTC World<\/strong> for the Singapore market.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Why It Worked \u2013 Impact & Outcomes\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The campaign was an instant hit with shoppers.
By pairing a cute, relevant plush character with a simple purchase threshold, Lee Kum Kee successfully boosted supermarket traffic and product off-take.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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From a marketing perspective, the plushie keychains<\/a> achieved exactly what modern GWP campaigns aim for:
\u2705 Emotional engagement \u2013 Cute, character-driven merchandise sparked consumer affection and sharing.
\u2705 Collectability \u2013 The four designs encouraged repeat purchases to \u201ccomplete the set.\u201d
\u2705 In-store buzz \u2013 Eye-catching displays and word-of-mouth created excitement at the shelf.
\u2705 Brand recall \u2013 Consumers connected the characters directly to Lee Kum Kee\u2019s unique flavour story.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Partnering With DTC World Malaysia\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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At DTC World Malaysia, we help brands like Lee Kum Kee transform ideas into iconic merchandise that drives engagement.
From concept to design, sourcing, and fulfillment<\/a>, our end-to-end process ensures quality, speed, and brand alignment across every campaign.<\/p>

Whether it\u2019s a Gift With Purchase<\/strong><\/a>, a redemption program, or a loyalty collectible series, we deliver merchandise that\u2019s Not Just Merch \u2014 We Make It Move.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\tLooking for GWP Ideas That Drive Sales?\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\tLet\u2019s create merchandise that works harder for your brand.\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\n\t\t\t\t\t\tContact DTC World\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Alternatively, you can explore our past\u00a0Showcase<\/a><\/em><\/strong>\u00a0<\/b><\/span>portfolio for more inspiration:\u00a0<\/h4>

\u00a0<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\"Guinness<\/div>\n\t\t<\/a>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tGuinness POSM LED Tray & Light Sign – Trade Channel Display Merchandise\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t
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\"Custom<\/div>\n\t\t<\/a>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tARTISTRY Beauty Buddies Plush & Foldable Bag – Purchase With Purchase Promotion\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t
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\"Hello<\/div>\n\t\t<\/a>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tColgate Hello Kitty Mug – IP Licensed Merchandise for Retail Promotion\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Adorable Collectibles That Stir Up Consumer Excitement Client Lee Kum Kee Singapore Campaign Pasta Range Gift With Purchase Campaign Market(s)<\/p>\n","protected":false},"author":4,"featured_media":35670,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1509,44,53],"tags":[2181,854,2192],"class_list":["post-35669","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all","category-gift-with-purchase","category-showcase","tag-custom-plush-keychain","tag-gift-with-purchase","tag-lee-kum-kee-plushie-keychains"],"yoast_head":"\nLee Kum Kee Custom Plush Keychain Gift With Purchase - 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