{"id":35402,"date":"2025-10-23T18:01:53","date_gmt":"2025-10-23T10:01:53","guid":{"rendered":"https:\/\/dtcworld.com\/my\/?p=35402"},"modified":"2025-10-24T13:23:22","modified_gmt":"2025-10-24T05:23:22","slug":"maybank-mr-tiger-collectible-promotional-figurine","status":"publish","type":"post","link":"https:\/\/dtcworld.com\/my\/maybank-mr-tiger-collectible-promotional-figurine\/","title":{"rendered":"Maybank Mr. Tiger Collectible Figurine: Driving Brand Engagement with Mascot Merchandise"},"content":{"rendered":"\t\t
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How Maybank Turned a Mascot Into a Viral Engagement Story\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Maybank\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Client<\/b><\/span><\/p><\/td>

Maybank Malaysia<\/strong><\/span><\/p><\/td><\/tr>

Campaign<\/b><\/span><\/p><\/td>

MR. TIGER Collectible Launch \u2013 October 2025<\/span><\/p><\/td><\/tr>

Market(s)<\/b><\/span><\/p><\/td>

Malaysia<\/span><\/p><\/td><\/tr>

Merchandise Type<\/b><\/span><\/p><\/td>

Figurine, Plush Toy, Tote Bag<\/span><\/p><\/td><\/tr>

DTC World\u2019s Role<\/b><\/span><\/p><\/td>

Design, Sourcing, Production,\u00a0 Fulfillment<\/span><\/p><\/td><\/tr><\/tbody><\/table>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Campaign Objective\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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In a category where engagement often feels transactional, Maybank<\/strong><\/a> set out to strengthen emotional connection with its customers \u2014 particularly younger, mobile-first users of the MAE app.<\/p>

The goal: humanize the brand, drive digital engagement, and reignite affection for its MR. TIGER mascot in a way that feels playful and shareable.<\/p>

By launching a limited-edition collectible series, <\/strong>such as MR TIGER collectible figurine,\u00a0via Sama-Sama Lokal, Maybank transformed a simple in-app promotion into a conversation starter<\/em> \u2014 merging nostalgia, fandom, and exclusivity to capture both attention and hearts.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\t\t\t\t\"Custom\t\t\t\t\t\t\t\t\t\t\t
<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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What We Delivered - Bringing MR. TIGER to Life<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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DTC World Malaysia collaborated closely with Maybank to create the MR. TIGER Collection<\/strong> \u2014 a trio of thoughtfully designed character merchandise (custom figurine, tote bag and plushie<\/a>) that reinforced the bank\u2019s warm, approachable image.<\/p>

Each piece was built for tactile appeal and collectability, encouraging repeat engagement throughout the campaign period.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\t\t\t\t\"Custom\t\t\t\t\t\t\t\t\t\t\t
Maybank MR Tiger Figurine<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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source: Maybank<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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From design conceptualization to production, DTC World Malaysia ensured every item captured the joy and approachability<\/em> that Maybank wanted to project.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Why It Worked \u2013 Engagement That Felt Personal\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Before launch, Maybank teased the collection with a single post \u2014”Comment \u201cI want\u00a0#ItsGottaBeMAE<\/span>\u201d if you wish you had one! \u2014 that generated over 800 comments<\/strong> and 100 shares<\/strong>, proving how much MR. TIGER resonated with audiences.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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When the collection dropped, the limited releases on Sama-Sama Lokal created urgency and excitement, driving traffic to the MAE app while reinforcing Maybank\u2019s innovative digital-first positioning.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Marketing Impact Highlights\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u2705 Collectible design tapped into nostalgia and fandom
\u2705 Exclusivity and timed drops amplified social buzz
\u2705 Strengthened Maybank\u2019s digital and emotional brand presence
\u2705 Turned branded merchandise into an engagement engine<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Partnering With DTC World\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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From design sketches to finished collectibles, DTC World<\/strong> brought MR. TIGER\u2019s personality to life through creative design<\/a> and meticulous production.<\/p>

As a leading merchandise agency and custom merchandise maker in APAC, we help financial institutions and consumer brands turn campaigns into memorable brand experiences \u2014 not just giveaways.<\/p>

Not Just Merch \u2014 We Make Characters Come Alive.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\tLooking To Create Promotional Merchandise That
Connects With Your Audience?\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\tLet\u2019s design impactful merchandise that tells your brand story and drives results.\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\n\t\t\t\t\t\tContact DTC World\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Alternatively, you can explore our past\u00a0Showcase<\/a><\/em><\/strong>\u00a0<\/b><\/span>portfolio for more inspiration:\u00a0<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

How Maybank Turned a Mascot Into a Viral Engagement Story Client Maybank Malaysia Campaign MR. TIGER Collectible Launch \u2013 October […]<\/p>\n","protected":false},"author":4,"featured_media":35403,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1509,1178,53],"tags":[2055,2189,2188,908],"class_list":["post-35402","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all","category-design-innovation","category-showcase","tag-custom-merchandise-maker","tag-innovative-design-merchandise","tag-maybank-collectibles","tag-promotional-merchandise"],"yoast_head":"\nMaybank MR. TIGER Collection | Custom Merchandise - DTC World Malaysia<\/title>\n<meta name=\"description\" content=\"See how DTC Malaysia helped Maybank create the MR. TIGER figurine collection \u2014 branded merchandise that drove engagement on Sama-Sama Lokal.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dtcworld.com\/my\/maybank-mr-tiger-collectible-promotional-figurine\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Maybank MR. TIGER Collection | Custom Merchandise - DTC World Malaysia\" \/>\n<meta property=\"og:description\" content=\"See how DTC Malaysia helped Maybank create the MR. 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