{"id":34992,"date":"2025-09-24T16:08:52","date_gmt":"2025-09-24T08:08:52","guid":{"rendered":"https:\/\/dtcworld.com\/my\/?p=34992"},"modified":"2025-09-24T16:18:22","modified_gmt":"2025-09-24T08:18:22","slug":"colgate-doraemon-gift-with-purchase-malaysia","status":"publish","type":"post","link":"https:\/\/dtcworld.com\/my\/colgate-doraemon-gift-with-purchase-malaysia\/","title":{"rendered":"Colgate Malaysia Gift With Purchase Campaign &#8211; Doraemon Collectible Bowls &#038; Mugs"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"34992\" class=\"elementor elementor-34992\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-348138d e-con-full e-flex e-con e-parent\" data-id=\"348138d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1d275d3 elementor-widget elementor-widget-heading\" data-id=\"1d275d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Licensed Character Collectibles That Captured Shoppers\u2019 Attention\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-32b2b1e e-flex e-con-boxed e-con e-parent\" data-id=\"32b2b1e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f701803 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"f701803\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"538\" src=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/09\/Colgate-x-Doraemon-Mugs_Bowls-gwp-showcase-1024x538.jpg\" class=\"attachment-large size-large wp-image-34993\" alt=\"Colgate x Doraemon Mugs_Bowls gwp showcase\" srcset=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/09\/Colgate-x-Doraemon-Mugs_Bowls-gwp-showcase-1024x538.jpg 1024w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/09\/Colgate-x-Doraemon-Mugs_Bowls-gwp-showcase-300x158.jpg 300w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/09\/Colgate-x-Doraemon-Mugs_Bowls-gwp-showcase-768x403.jpg 768w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/09\/Colgate-x-Doraemon-Mugs_Bowls-gwp-showcase-1536x806.jpg 1536w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/09\/Colgate-x-Doraemon-Mugs_Bowls-gwp-showcase.jpg 2048w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/09\/Colgate-x-Doraemon-Mugs_Bowls-gwp-showcase-600x315.jpg 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bdbb153 e-flex e-con-boxed e-con e-parent\" data-id=\"bdbb153\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-138ef4c elementor-widget elementor-widget-text-editor\" data-id=\"138ef4c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<table><tbody><tr><td><p><span style=\"color: #000000;\"><b>Brand<\/b><\/span><\/p><\/td><td><p><span style=\"color: #000000;\"><b>Colgate<\/b><\/span><\/p><\/td><\/tr><tr><td><p><span style=\"color: #000000;\"><b>Campaign<\/b><\/span><\/p><\/td><td><p><span style=\"color: #000000;\">Gift-With-Purchase Promotions<\/span><\/p><\/td><\/tr><tr><td><p><span style=\"color: #000000;\"><b>Market(s)<\/b><\/span><\/p><\/td><td><p><span style=\"font-size: 11pt; color: #000000; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline; white-space-collapse: preserve;\">Malaysia<\/span><\/p><\/td><\/tr><tr><td><p><span style=\"color: #000000;\"><b>Merchandise Type<\/b><\/span><\/p><\/td><td><p><span style=\"color: #000000;\">Licensed Character Collectible Ceramic Bowls and Mugs\u00a0<\/span><\/p><\/td><\/tr><tr><td><p><span style=\"color: #000000;\"><b>DTC World\u2019s Role<\/b><\/span><\/p><\/td><td><p><span style=\"color: #000000;\">IP Licensing, Design, Sourcing,\u00a0 Production,\u00a0 Fulfillment<\/span><\/p><\/td><\/tr><\/tbody><\/table>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1567071 e-flex e-con-boxed e-con e-parent\" data-id=\"1567071\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0ed9fb2 elementor-widget elementor-widget-heading\" data-id=\"0ed9fb2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Campaign Objective\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca0b7ba elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"ca0b7ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>As part of Colgate\u2019s ongoing retail activation efforts, the brand needed a <a href=\"https:\/\/dtcworld.com\/my\/gift-with-purchase-promotions\/\" target=\"_blank\" rel=\"noopener\">gift with purchase<\/a> campaign that would stand out in crowded trade channels and drive higher basket size.<\/p><p>Using <a href=\"https:\/\/dtcworld.com\/my\/dtc-showcase\/licensed-character\/\" target=\"_blank\" rel=\"noopener\"><strong>IP licensed character merchandise<\/strong><\/a> has proven to be an effective strategy to boost engagement and create stronger pull at both physical and online touchpoints. But the challenge lies in <strong>choosing the right IP<\/strong> \u2014 one that resonates with the target audience \u2014 and finding a trusted partner who can both secure the license and deliver high-quality merchandise at scale.<\/p><p>Colgate partnered with DTC World to tap into our expertise in IP licensing, design, and end-to-end production.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-27b0f48 e-flex e-con-boxed e-con e-parent\" data-id=\"27b0f48\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-76b29df elementor-widget elementor-widget-heading\" data-id=\"76b29df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What We Delivered<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-93bbfb8 elementor-widget elementor-widget-text-editor\" data-id=\"93bbfb8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>DTC World developed a set of\u00a0<a href=\"https:\/\/dtcworld.com\/my\/product\/d968-customised-ceramic-bowl\/\" target=\"_blank\" rel=\"noopener\">custom ceramic bowls<\/a>\u00a0and mugs featuring <a href=\"https:\/\/doraemon.fandom.com\/wiki\/Doraemon\" target=\"_blank\" rel=\"noopener\"><strong>Doraemon<\/strong><\/a>, one of Asia\u2019s most beloved characters.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e2aa5b5 e-grid e-con-boxed e-con e-parent\" data-id=\"e2aa5b5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9a85a74 elementor-widget elementor-widget-image\" data-id=\"9a85a74\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"750\" height=\"750\" src=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/09\/Colgate-Doraemon-Mugs_3-colours.jpg\" class=\"attachment-large size-large wp-image-34995\" alt=\"Colgate Doraemon Mugs_3 colours\" srcset=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/09\/Colgate-Doraemon-Mugs_3-colours.jpg 750w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/09\/Colgate-Doraemon-Mugs_3-colours-300x300.jpg 300w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/09\/Colgate-Doraemon-Mugs_3-colours-150x150.jpg 150w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/09\/Colgate-Doraemon-Mugs_3-colours-600x600.jpg 600w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/09\/Colgate-Doraemon-Mugs_3-colours-100x100.jpg 100w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">3 mug designs (different colours and illustrations)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ff0d84 elementor-widget elementor-widget-image\" data-id=\"5ff0d84\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"750\" height=\"750\" src=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/09\/Colgate-Doraemon-Mugs-packaging-box.jpg\" class=\"attachment-large size-large wp-image-34996\" alt=\"Colgate Doraemon Mugs - packaging box\" srcset=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/09\/Colgate-Doraemon-Mugs-packaging-box.jpg 750w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/09\/Colgate-Doraemon-Mugs-packaging-box-300x300.jpg 300w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/09\/Colgate-Doraemon-Mugs-packaging-box-150x150.jpg 150w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/09\/Colgate-Doraemon-Mugs-packaging-box-600x600.jpg 600w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/09\/Colgate-Doraemon-Mugs-packaging-box-100x100.jpg 100w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0c7e9e4 e-grid e-con-boxed e-con e-parent\" data-id=\"0c7e9e4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-77c94e1 elementor-widget elementor-widget-image\" data-id=\"77c94e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"750\" src=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/09\/Colgate-Doraemon-Bowls-3-designs.jpg\" class=\"attachment-large size-large wp-image-34997\" alt=\"Colgate Doraemon Bowls - 3 designs\" srcset=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/09\/Colgate-Doraemon-Bowls-3-designs.jpg 750w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/09\/Colgate-Doraemon-Bowls-3-designs-300x300.jpg 300w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/09\/Colgate-Doraemon-Bowls-3-designs-150x150.jpg 150w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/09\/Colgate-Doraemon-Bowls-3-designs-600x600.jpg 600w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/09\/Colgate-Doraemon-Bowls-3-designs-100x100.jpg 100w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">3 bowl designs (exclusive Doraemon artwork)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-596dde4 elementor-widget elementor-widget-image\" data-id=\"596dde4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"750\" src=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/09\/Colgate-Doraemon-Bowls-3-designs-2.jpg\" class=\"attachment-large size-large wp-image-34998\" alt=\"Colgate Doraemon Bowls - 3 designs\" srcset=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/09\/Colgate-Doraemon-Bowls-3-designs-2.jpg 750w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/09\/Colgate-Doraemon-Bowls-3-designs-2-300x300.jpg 300w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/09\/Colgate-Doraemon-Bowls-3-designs-2-150x150.jpg 150w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/09\/Colgate-Doraemon-Bowls-3-designs-2-600x600.jpg 600w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/09\/Colgate-Doraemon-Bowls-3-designs-2-100x100.jpg 100w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-032d575 e-flex e-con-boxed e-con e-parent\" data-id=\"032d575\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4691fd6 elementor-widget elementor-widget-heading\" data-id=\"4691fd6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Product Feature Highlights<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f252c56 elementor-widget elementor-widget-text-editor\" data-id=\"f252c56\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong style=\"font-size: 16px;\">Collectible Factor<\/strong><span style=\"font-size: 16px;\"> \u2013 Multiple designs encouraged repeat purchases to complete the set<\/span><\/li><li><strong>Licensed Character Appeal<\/strong> \u2013 Doraemon IP created instant nostalgia and family-friendly engagement<\/li><li><strong>Premium Quality<\/strong> \u2013 Durable ceramic bowls and mugs ensured high perceived value<\/li><li><strong>Cross-Channel Ready<\/strong> \u2013 Perfect for both physical redemption and online promotion<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c01a381 e-grid e-con-boxed e-con e-parent\" data-id=\"c01a381\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-009f7bf elementor-widget elementor-widget-image\" data-id=\"009f7bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"450\" src=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/09\/Colgate_x_Dorameon_Ceramic_Mugs_-_Lazada_MY-1024x450.jpg\" class=\"attachment-large size-large wp-image-34999\" alt=\"Colgate_x_Dorameon_Ceramic_Mugs_-_Lazada_MY\" srcset=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/09\/Colgate_x_Dorameon_Ceramic_Mugs_-_Lazada_MY-1024x450.jpg 1024w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/09\/Colgate_x_Dorameon_Ceramic_Mugs_-_Lazada_MY-300x132.jpg 300w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/09\/Colgate_x_Dorameon_Ceramic_Mugs_-_Lazada_MY-768x337.jpg 768w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/09\/Colgate_x_Dorameon_Ceramic_Mugs_-_Lazada_MY-600x264.jpg 600w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/09\/Colgate_x_Dorameon_Ceramic_Mugs_-_Lazada_MY.jpg 1070w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">source: Lazada Malaysia<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8884029 e-grid e-con-full e-con e-child\" data-id=\"8884029\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2bb8d14 elementor-widget elementor-widget-image\" data-id=\"2bb8d14\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"750\" src=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/09\/Colgate-Doraemon-gwp-Watsons-MY-2.jpg\" class=\"attachment-large size-large wp-image-35000\" alt=\"Colgate Doraemon gwp - Watsons MY 2\" srcset=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/09\/Colgate-Doraemon-gwp-Watsons-MY-2.jpg 750w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/09\/Colgate-Doraemon-gwp-Watsons-MY-2-300x300.jpg 300w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/09\/Colgate-Doraemon-gwp-Watsons-MY-2-150x150.jpg 150w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/09\/Colgate-Doraemon-gwp-Watsons-MY-2-600x600.jpg 600w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/09\/Colgate-Doraemon-gwp-Watsons-MY-2-100x100.jpg 100w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">source: Watsons Malaysia<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77fd85a elementor-widget elementor-widget-image\" data-id=\"77fd85a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"750\" src=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/09\/Colgate-Doraemon-gwp-Shopee-MY.jpg\" class=\"attachment-large size-large wp-image-35001\" alt=\"Colgate Doraemon gwp - Shopee MY\" srcset=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/09\/Colgate-Doraemon-gwp-Shopee-MY.jpg 750w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/09\/Colgate-Doraemon-gwp-Shopee-MY-300x300.jpg 300w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/09\/Colgate-Doraemon-gwp-Shopee-MY-150x150.jpg 150w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/09\/Colgate-Doraemon-gwp-Shopee-MY-600x600.jpg 600w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/09\/Colgate-Doraemon-gwp-Shopee-MY-100x100.jpg 100w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">source: Shopee Malaysia<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ce10122 e-flex e-con-boxed e-con e-parent\" data-id=\"ce10122\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1617c2e elementor-widget elementor-widget-heading\" data-id=\"1617c2e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why It Worked \u2013 Impact &amp; Outcomes\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f2156e5 elementor-widget elementor-widget-text-editor\" data-id=\"f2156e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The <a href=\"https:\/\/www.colgatepalmolive.com.my\/\" target=\"_blank\" rel=\"noopener\">Colgate<\/a> x Doraemon gift with purchase campaign created a strong pull in stores and online:<\/p><ul data-spread=\"false\"><li><p><strong>High redemption rates<\/strong> \u2014 fans rushed to collect all designs<\/p><\/li><li><p><strong>Social buzz &amp; resale value<\/strong> \u2014 sets began appearing on secondary markets, proving their desirability<\/p><\/li><li><p><strong>Emotional engagement<\/strong> \u2014 Doraemon\u2019s nostalgia factor made the promotion especially appealing to families and young professionals<\/p><\/li><li><p><strong>Increased sales uplift<\/strong> \u2014 the purchase threshold encouraged higher basket sizes<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f380687 e-grid e-con-full e-con e-child\" data-id=\"f380687\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8463669 elementor-widget elementor-widget-image\" data-id=\"8463669\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"581\" height=\"553\" src=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/09\/Colgate_x_Dorameon_Ceramic_Mug_yellow_-_Shopee_MY.jpg\" class=\"attachment-large size-large wp-image-35002\" alt=\"Colgate_x_Dorameon_Ceramic_Mug_yellow_-_Shopee_MY\" srcset=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/09\/Colgate_x_Dorameon_Ceramic_Mug_yellow_-_Shopee_MY.jpg 581w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/09\/Colgate_x_Dorameon_Ceramic_Mug_yellow_-_Shopee_MY-300x286.jpg 300w\" sizes=\"(max-width: 581px) 100vw, 581px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">source: Shopee Malaysia<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-113d1ec elementor-widget elementor-widget-image\" data-id=\"113d1ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"509\" height=\"496\" src=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/09\/Colgate_x_Dorameon_Ceramic_Mug_red_-_Shopee_MY.jpg\" class=\"attachment-large size-large wp-image-35003\" alt=\"Colgate_x_Dorameon_Ceramic_Mug_red_-_Shopee_MY - fully redeemed\" srcset=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/09\/Colgate_x_Dorameon_Ceramic_Mug_red_-_Shopee_MY.jpg 509w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/09\/Colgate_x_Dorameon_Ceramic_Mug_red_-_Shopee_MY-300x292.jpg 300w\" sizes=\"(max-width: 509px) 100vw, 509px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7ce14fc e-flex e-con-boxed e-con e-parent\" data-id=\"7ce14fc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1a8d03d elementor-widget elementor-widget-heading\" data-id=\"1a8d03d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Partnering With DTC World\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d2923d6 elementor-widget elementor-widget-text-editor\" data-id=\"d2923d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>At DTC World, we know that not all merchandise is created equal. By combining licensed character IP, design expertise, and regional sourcing capabilities, we helped Colgate turn a simple GWP campaign into a collectible craze.<\/p><p>With operations across APAC, we manage <strong>concept-to-fulfillment<\/strong>: from IP approvals and cost optimization, to production quality and regional distribution.<\/p><p>\ud83d\udc49 <em>Not Just Merch \u2014 We Make Characters Come Alive.<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-312a92f e-flex e-con-boxed e-con e-parent\" data-id=\"312a92f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cb0e26c elementor-cta--skin-cover elementor-widget elementor-widget-call-to-action\" data-id=\"cb0e26c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta\">\n\t\t\t\t\t<div class=\"elementor-cta__bg-wrapper\">\n\t\t\t\t<div class=\"elementor-cta__bg elementor-bg\" style=\"background-image: url(https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/07\/IP-Licensed-Merchandise-call-to-action-background-1-1024x683.jpg);\" role=\"img\" aria-label=\"IP-Licensed-Merchandise-call-to-action-background-1.jpg\"><\/div>\n\t\t\t\t<div class=\"elementor-cta__bg-overlay\"><\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h2 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tReady to Bring IP Magic to Your Campaign?\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tLet\u2019s Create Custom Merchandise That Connects.\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__button-wrapper elementor-cta__content-item elementor-content-item \">\n\t\t\t\t\t<a class=\"elementor-cta__button elementor-button elementor-size-\" href=\"https:\/\/dtcworld.com\/my\/contact-us\/\" target=\"_blank\">\n\t\t\t\t\t\tContact DTC World\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2ceada55 e-con-full e-flex e-con e-child\" data-id=\"2ceada55\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ea5b5ea elementor-widget elementor-widget-text-editor\" data-id=\"ea5b5ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>Alternatively, you can explore our past\u00a0<span style=\"color: #e83e4c;\"><strong><em><a style=\"color: #e83e4c;\" href=\"https:\/\/dtcworld.com\/my\/dtc-showcase\/\" target=\"_blank\" rel=\"noopener\">Showcase<\/a><\/em><\/strong><b>\u00a0<\/b><\/span>portfolio for more inspiration:\u00a0<\/h4><h4 dir=\"ltr\">\u00a0<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67c358b6 elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-widget elementor-widget-posts\" data-id=\"67c358b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;classic_columns&quot;:&quot;3&quot;,&quot;classic_columns_tablet&quot;:&quot;2&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-37442 post type-post status-publish format-standard has-post-thumbnail hentry category-all category-posm category-showcase tag-company-merchandise tag-corporate-merchandise tag-merchandise-malaysia tag-merchandise-supplier-malaysia\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/dtcworld.com\/my\/guinness-posm-led-tray-light-sign-trade-display\/\" tabindex=\"-1\" target=&quot;_blank&quot;>\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"403\" src=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/04\/Guinness-LED-Tray_Counter-Display-showcase-768x403.jpg\" class=\"attachment-medium_large size-medium_large wp-image-37443\" alt=\"Guinness promotional merchandise Malaysia LED tray and light sign for trade channel display\" srcset=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/04\/Guinness-LED-Tray_Counter-Display-showcase-768x403.jpg 768w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/04\/Guinness-LED-Tray_Counter-Display-showcase-300x158.jpg 300w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/04\/Guinness-LED-Tray_Counter-Display-showcase-1024x538.jpg 1024w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/04\/Guinness-LED-Tray_Counter-Display-showcase-1536x806.jpg 1536w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/04\/Guinness-LED-Tray_Counter-Display-showcase-scaled.jpg 2048w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/04\/Guinness-LED-Tray_Counter-Display-showcase-600x315.jpg 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/dtcworld.com\/my\/guinness-posm-led-tray-light-sign-trade-display\/\" target=&quot;_blank&quot;>\n\t\t\t\tGuinness POSM LED Tray &#038; Light Sign &#8211; Trade Channel Display Merchandise\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-37418 post type-post status-publish format-standard has-post-thumbnail hentry category-all category-gift-with-purchase category-showcase tag-custom-foldable-shopping-bag tag-custom-plush tag-gift-with-purchase-promotions tag-merchandise-supplier-malaysia tag-promotional-merchandise tag-purchase-with-purchase-promotions\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/dtcworld.com\/my\/artistry-plush-foldable-bag-promotion-merchandise\/\" tabindex=\"-1\" target=&quot;_blank&quot;>\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"403\" src=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/04\/Artistry-Beauty-Buddies-plush-foldable-bags-showcase-768x403.jpg\" class=\"attachment-medium_large size-medium_large wp-image-37419\" alt=\"Custom plush and foldable bag promotional merchandise for ARTISTRY Beauty Buddies campaign in Malaysia\" 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Ceramic<\/p>\n","protected":false},"author":4,"featured_media":34993,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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