{"id":34967,"date":"2025-09-23T11:48:09","date_gmt":"2025-09-23T03:48:09","guid":{"rendered":"https:\/\/dtcworld.com\/my\/?p=34967"},"modified":"2025-11-12T10:08:32","modified_gmt":"2025-11-12T02:08:32","slug":"guardian-gift-with-purchase-custom-plushie-with-reusable-bag-collectibles","status":"publish","type":"post","link":"https:\/\/dtcworld.com\/my\/guardian-gift-with-purchase-custom-plushie-with-reusable-bag-collectibles\/","title":{"rendered":"Guardian Singapore Gift With Purchase Campaign – Custom Plushie With Reusable Bag Collectibles"},"content":{"rendered":"\t\t
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Limited-Edition Blind Box Plushies That Drove Consumer Excitement\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Client<\/b><\/span><\/p><\/td>

Guardian Singapore<\/span><\/p><\/td><\/tr>

Campaign<\/b><\/span><\/p><\/td>

Beauty Around the World GWP Campaign \u2013 2025<\/span><\/p><\/td><\/tr>

Market(s)<\/b><\/span><\/p><\/td>

Singapore<\/span><\/p><\/td><\/tr>

Merchandise Type<\/b><\/span><\/p><\/td>

Custom Plush, Custom Foldable Bags, Blind Box Packaging<\/span><\/p><\/td><\/tr>

DTC World\u2019s Role<\/b><\/span><\/p><\/td>

Design, Custom Production, Packaging, Fulfillment<\/span><\/p><\/td><\/tr><\/tbody><\/table>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Campaign Objective\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Guardian Singapore aimed to increase purchase value and drive repeat visits. They needed a collectible gift with purchase<\/strong><\/a> that could spark buzz, encourage multiple redemptions, and deliver an engaging shopper experience –\u00a0 beyond just being a freebie.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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What We Delivered - A Collectible Plush & Foldable Bag Set<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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DTC World designed and produced a limited-edition \u201cBeauty Around the World\u201d blind box series<\/a>, featuring four adorable plush toy characters, each paired with a custom foldable reusable bag<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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So-Joo - South Korea design<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Pierre Puff - France design<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Sushie-chan - Japan design<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Mala Mia - China design<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Each plush-and-bag set was packaged in a blind box<\/a>, creating anticipation and collectability that encouraged repeat purchases. The foldable bags offered everyday practicality, while the plush toys<\/a> brought cultural storytelling to life with four country-inspired designs; all presented in packaging that was retail-ready and gift-worthy.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Guardian\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Why It Worked \u2013 Impact & Outcomes\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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This campaign worked because it combined functionality with emotional storytelling<\/strong>:<\/p>

\u2705 A free gift with purchase that had strong collectable appeal<\/p>

\u2705 Blind box unboxing created social media buzz and repeat purchases<\/p>

\u2705 Reusable foldable bags added practical, eco-friendly value<\/p>

\u2705 Plush toys tapped into consumer love for cute, character-driven merchandise<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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source: Guardian Singapore<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Partnering With DTC World\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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At DTC World, we turn merchandise into marketing impact<\/strong>. From concept design to sourcing, production, and fulfillment, we deliver not just merch, but campaign moments that move consumers.<\/p>

By leveraging our expertise in custom plush toys, foldable bags<\/a>, and collectible blind box solutions, we helped Guardian Singapore create a standout GWP campaign that combined functionality, cultural storytelling, and retail buzz.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\tLooking for GWP Ideas That Drive Sales?\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\tLet\u2019s create merchandise that works harder for your brand.\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\n\t\t\t\t\t\tContact DTC World\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Alternatively, you can explore our past\u00a0Showcase<\/a><\/em><\/strong>\u00a0<\/b><\/span>portfolio for more inspiration:\u00a0<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Limited-Edition Blind Box Plushies That Drove Consumer Excitement Client Guardian Singapore Campaign Beauty Around the World GWP Campaign \u2013 2025 […]<\/p>\n","protected":false},"author":4,"featured_media":34968,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1509,1178,44,53],"tags":[1883,1477,1712,2159],"class_list":["post-34967","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all","category-design-innovation","category-gift-with-purchase","category-showcase","tag-custom-foldable-bags","tag-custom-plushie","tag-gift-with-purchase-malaysia","tag-guardian-promotions"],"yoast_head":"\nGuardian Gift With Purchase Plush With Reusable Bag - 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