{"id":34881,"date":"2025-09-15T17:26:18","date_gmt":"2025-09-15T09:26:18","guid":{"rendered":"https:\/\/dtcworld.com\/my\/?p=34881"},"modified":"2025-10-14T17:58:35","modified_gmt":"2025-10-14T09:58:35","slug":"the-power-of-collectible-gifts-in-fb-marketing","status":"publish","type":"post","link":"https:\/\/dtcworld.com\/my\/the-power-of-collectible-gifts-in-fb-marketing\/","title":{"rendered":"Turning Meals Into Memories: The Power of Collectible Gifts in F&#038;B Marketing"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"34881\" class=\"elementor elementor-34881\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e467001 e-flex e-con-boxed e-con e-parent\" data-id=\"e467001\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d3a61ea elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"d3a61ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"538\" src=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/09\/The-power-of-collectible-gifts-in-FnB-marketing-1024x538.jpg\" class=\"attachment-large size-large wp-image-34882\" alt=\"The power of collectible gifts in F&amp;B marketing\" srcset=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/09\/The-power-of-collectible-gifts-in-FnB-marketing-1024x538.jpg 1024w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/09\/The-power-of-collectible-gifts-in-FnB-marketing-300x158.jpg 300w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/09\/The-power-of-collectible-gifts-in-FnB-marketing-768x403.jpg 768w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/09\/The-power-of-collectible-gifts-in-FnB-marketing-1536x806.jpg 1536w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/09\/The-power-of-collectible-gifts-in-FnB-marketing.jpg 2048w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/09\/The-power-of-collectible-gifts-in-FnB-marketing-600x315.jpg 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-061d698 e-flex e-con-boxed e-con e-parent\" data-id=\"061d698\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6e6813e elementor-widget elementor-widget-text-editor\" data-id=\"6e6813e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Dining in Singapore is more than food \u2014 it\u2019s culture, community, and now, collectability. The rise of\u00a0<strong>gift-with-purchase (GWP)<\/strong>\u00a0campaigns in F&amp;B proves that meals can spark stories, repeat visits, and social buzz.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fc9c19d e-con-full e-flex e-con e-child\" data-id=\"fc9c19d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-00225b0 elementor-widget elementor-widget-heading\" data-id=\"00225b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Case Study 1: 4Fingers x Quby Blind Box <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a1da96b e-grid e-con-full e-con e-child\" data-id=\"a1da96b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d22592e elementor-widget elementor-widget-image\" data-id=\"d22592e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"538\" src=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/09\/4Fingers-x-Quby-Keychain-Blind-Box-1-1024x538.jpg\" class=\"attachment-large size-large wp-image-34884\" alt=\"4Fingers-x-Quby-Keychain-Blind-Box\" srcset=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/09\/4Fingers-x-Quby-Keychain-Blind-Box-1-1024x538.jpg 1024w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/09\/4Fingers-x-Quby-Keychain-Blind-Box-1-300x158.jpg 300w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/09\/4Fingers-x-Quby-Keychain-Blind-Box-1-768x403.jpg 768w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/09\/4Fingers-x-Quby-Keychain-Blind-Box-1-1536x806.jpg 1536w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/09\/4Fingers-x-Quby-Keychain-Blind-Box-1-600x315.jpg 600w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/09\/4Fingers-x-Quby-Keychain-Blind-Box-1.jpg 1796w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">credit: 4Fingers<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-828b4fe elementor-widget elementor-widget-image\" data-id=\"828b4fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"615\" height=\"546\" src=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/09\/4Fingers-x-Quby-Keychain-Blind-Box-2.jpg\" class=\"attachment-large size-large wp-image-34885\" alt=\"4Fingers x Quby Keychain Blind Box\" srcset=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/09\/4Fingers-x-Quby-Keychain-Blind-Box-2.jpg 615w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/09\/4Fingers-x-Quby-Keychain-Blind-Box-2-300x266.jpg 300w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/09\/4Fingers-x-Quby-Keychain-Blind-Box-2-600x533.jpg 600w\" sizes=\"(max-width: 615px) 100vw, 615px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">credit: Explodingbelly IG<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b8d5fdd elementor-widget elementor-widget-text-editor\" data-id=\"b8d5fdd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In August 2025,\u00a0<a href=\"https:\/\/www.4fingers.com.sg\/\" target=\"_blank\" rel=\"noopener\"><strong>4Fingers Singapore<\/strong><\/a>\u00a0launched a collaboration with the beloved character\u00a0<strong>Quby<\/strong>, designed and executed by\u00a0<strong>DTC World<\/strong>.<\/p><ul><li><strong>Mechanics: <\/strong>Customers spending S$20 in a single receipt received a surprise Quby blind-box figurine (while stocks lasted).<\/li><li><strong>Design: <\/strong>Each figurine came in a collectible blind box, featuring quirky Quby poses like the \u201cburger stack champ\u201d and \u201ccool kid with shades.\u201d<\/li><li><strong>Impact: <\/strong>The campaign generated excitement both in-store and online, with fans sharing unboxing videos and collection progress on TikTok and Instagram \u2014 transforming a meal into a social experience.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7a15e68 e-con-full e-flex e-con e-child\" data-id=\"7a15e68\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ee73cc5 elementor-widget elementor-widget-text-editor\" data-id=\"ee73cc5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\"><strong>Our Showcase:<\/strong>\u00a0See the full behind-the-scenes details in our project spotlight:\u00a0<\/span><\/p><p><span style=\"color: #000000;\">\ud83d\udc49 <a style=\"color: #000000;\" href=\"https:\/\/dtcworld.com\/my\/4fingers-quby-blind-box-gwp-licensed-ip-gifts-that-consumers-cant-resist\/\" target=\"_blank\" rel=\"noopener\">4Fingers \u00d7 Quby Blind Box GWP \u2014 Licensed IP Gifts That Consumers Can\u2019t Resist<\/a><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f0d892c elementor-widget elementor-widget-image\" data-id=\"f0d892c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/dtcworld.com\/my\/4fingers-quby-blind-box-gwp-licensed-ip-gifts-that-consumers-cant-resist\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"538\" src=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/09\/4Fingers-Quby-Keychain-Blind-Box-showcase-1024x538.jpg\" class=\"attachment-large size-large wp-image-34886\" alt=\"4Fingers x Quby Keychain Blind Box\" srcset=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/09\/4Fingers-Quby-Keychain-Blind-Box-showcase-1024x538.jpg 1024w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/09\/4Fingers-Quby-Keychain-Blind-Box-showcase-300x158.jpg 300w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/09\/4Fingers-Quby-Keychain-Blind-Box-showcase-768x403.jpg 768w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/09\/4Fingers-Quby-Keychain-Blind-Box-showcase-1536x806.jpg 1536w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/09\/4Fingers-Quby-Keychain-Blind-Box-showcase.jpg 2048w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/09\/4Fingers-Quby-Keychain-Blind-Box-showcase-600x315.jpg 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c9bb39a elementor-widget elementor-widget-text-editor\" data-id=\"c9bb39a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Takeaway<\/strong>: By pairing the thrill of <a href=\"https:\/\/dtcworld.com\/my\/why-blind-box-promotions-work-the-psychology-behind-curiosity-driven-merchandise\/\" target=\"_blank\" rel=\"noopener\">blind-box<\/a> mechanics with emotionally appealing IP and visually engaging design, this campaign beautifully shifted a fast-food purchase into a collectible, shareable moment.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b3a717c e-con-full e-flex e-con e-child\" data-id=\"b3a717c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-688eea8 elementor-widget elementor-widget-heading\" data-id=\"688eea8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Case Study 2: KFC Hong Kong \u00d7 Gundam Wing \u201cEndless Crispy\u201d Campaign<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fda5d04 e-grid e-con-full e-con e-child\" data-id=\"fda5d04\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3710b34 elementor-widget elementor-widget-image\" data-id=\"3710b34\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/09\/KFC-Hong-Kong-x-Gundam-Wing-1-1024x768.jpg\" class=\"attachment-large size-large wp-image-34887\" alt=\"KFC Hong Kong x Gundam Wing\" srcset=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/09\/KFC-Hong-Kong-x-Gundam-Wing-1-1024x768.jpg 1024w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/09\/KFC-Hong-Kong-x-Gundam-Wing-1-300x225.jpg 300w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/09\/KFC-Hong-Kong-x-Gundam-Wing-1-768x576.jpg 768w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/09\/KFC-Hong-Kong-x-Gundam-Wing-1-600x450.jpg 600w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/09\/KFC-Hong-Kong-x-Gundam-Wing-1.jpg 1350w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">credit: Reddit<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c1cf441 elementor-widget elementor-widget-image\" data-id=\"c1cf441\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/09\/KFC-Hong-Kong-x-Gundam-Wing-2-1024x682.jpg\" class=\"attachment-large size-large wp-image-34888\" alt=\"KFC Hong Kong x Gundam Wing\" srcset=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/09\/KFC-Hong-Kong-x-Gundam-Wing-2-1024x682.jpg 1024w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/09\/KFC-Hong-Kong-x-Gundam-Wing-2-300x200.jpg 300w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/09\/KFC-Hong-Kong-x-Gundam-Wing-2-768x512.jpg 768w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/09\/KFC-Hong-Kong-x-Gundam-Wing-2-600x400.jpg 600w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/09\/KFC-Hong-Kong-x-Gundam-Wing-2.jpg 1336w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">credit: en.guandam.info<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a658a6a elementor-widget elementor-widget-image\" data-id=\"a658a6a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"575\" src=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/09\/KFC-Hong-Kong-x-Gundam-Wing-3-1024x575.jpg\" class=\"attachment-large size-large wp-image-34889\" alt=\"KFC Hong Kong x Gundam Wing\" srcset=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/09\/KFC-Hong-Kong-x-Gundam-Wing-3-1024x575.jpg 1024w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/09\/KFC-Hong-Kong-x-Gundam-Wing-3-300x169.jpg 300w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/09\/KFC-Hong-Kong-x-Gundam-Wing-3-768x432.jpg 768w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/09\/KFC-Hong-Kong-x-Gundam-Wing-3-1536x863.jpg 1536w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/09\/KFC-Hong-Kong-x-Gundam-Wing-3-600x337.jpg 600w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/09\/KFC-Hong-Kong-x-Gundam-Wing-3.jpg 1584w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">credit: campaignbriefasia<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65bd780 elementor-widget elementor-widget-text-editor\" data-id=\"65bd780\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In July 2025,\u00a0<strong>KFC Hong Kong<\/strong>\u00a0celebrated\u00a0<em>Gundam Wing\u2019s 30th anniversary<\/em>\u00a0with a bold IP collaboration that turned fried chicken into a fandom-driven experience.<\/p><ul><li><strong>Immersive Concept: <\/strong>The flagship Causeway Bay outlet was transformed into a Gundam-themed escape, featuring life-sized installations and anime-inspired d\u00e9cor.<\/li><li><strong>Collectible Merch: <\/strong>The GWP suite included glowing Wing Gundam Zero buckets, a <a href=\"https:\/\/dtcworld.com\/products\/electronics\/wireless-charger\/\" target=\"_blank\" rel=\"noopener\">wireless charger<\/a>, a multi-purpose desk mat, and an ID holder \u2014 all designed with playful Cantonese puns to reinforce the \u201ctake a break\u201d theme.<\/li><li><strong>Social Engagement: <\/strong>Fans were encouraged to share how they used the collectibles in daily life, with incentives such as a Japan trip and Osaka Expo tickets.<\/li><\/ul><p><strong>Takeaway:<\/strong>\u00a0By blending\u00a0<strong>anime nostalgia<\/strong>\u00a0with\u00a0<strong>practical collectibles<\/strong>, KFC Hong Kong showed how <a href=\"https:\/\/dtcworld.com\/my\/dtc-showcase\/licensed-character\/\" target=\"_blank\" rel=\"noopener\">IP Licensed Character collaborations<\/a> can transform a standard promotion into a cultural event.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8e0d7ce e-con-full e-flex e-con e-child\" data-id=\"8e0d7ce\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-233b417 elementor-widget elementor-widget-heading\" data-id=\"233b417\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What Malaysia Marketers Can Reference?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1821e76 elementor-widget elementor-widget-text-editor\" data-id=\"1821e76\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol><li><strong>Invest in Emotional IP<\/strong>: Choose characters (anime, local icons) with deep cultural resonance.<\/li><li><strong>Drive Repeat Purchases<\/strong>: Use rotating drops, weekly sets, or rarity mechanics to sustain buzz.<\/li><li><strong>Focus on Functionality<\/strong>: Malaysians value collectibles that are cute\u00a0<em>and<\/em>\u00a0practical (bags, flasks, pouches).<\/li><li><strong>Leverage TikTok Culture<\/strong>: Unboxing + pranks + collection reveals thrive on Malaysian social media.<\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-399d0c8 e-con-full e-flex e-con e-child\" data-id=\"399d0c8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9712d59 elementor-widget elementor-widget-heading\" data-id=\"9712d59\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclusion<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5bdf69e elementor-widget elementor-widget-text-editor\" data-id=\"5bdf69e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In Malaysia, the F&amp;B sector has huge potential to evolve promotions from transactional freebies into story-driven campaigns. Collectibles = loyalty, buzz, and consumer love.<\/p><p>At DTC World, we help Malaysia brands design collectible GWP campaigns that delight, engage, and sell. Let\u2019s plan your next big idea.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-97c7922 e-flex e-con-boxed e-con e-parent\" data-id=\"97c7922\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5451dfd elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"5451dfd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c9aa16 elementor-widget elementor-widget-heading\" data-id=\"3c9aa16\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">About the author<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2261a89 elementor-author-box--layout-image-left elementor-author-box--align-left elementor-widget elementor-widget-author-box\" data-id=\"2261a89\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.linkedin.com\/in\/jason-cheng-unique-fresh-brand-merchandise-apac-fulfillment\/\" target=\"_blank\" class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/09\/Jason-225x300.png\" alt=\"Picture of Jason Cheng\" loading=\"lazy\">\n\t\t\t\t<\/a>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.linkedin.com\/in\/jason-cheng-unique-fresh-brand-merchandise-apac-fulfillment\/\" target=\"_blank\">\n\t\t\t\t\t\t<h3 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tJason Cheng\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-author-box__bio\">\n\t\t\t\t\t\t<p>Managing Director at DTC World, specialising in APAC brand merchandise, gift-with-purchase, and fulfilment. He helps marketers design collectible, TikTok-ready premiums that drive real sales impact. <\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-39429e4 elementor-button-info elementor-align-center elementor-widget elementor-widget-button\" data-id=\"39429e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.linkedin.com\/in\/jason-cheng-unique-fresh-brand-merchandise-apac-fulfillment\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-linkedin\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 32H31.9C14.3 32 0 46.5 0 64.3v383.4C0 465.5 14.3 480 31.9 480H416c17.6 0 32-14.5 32-32.3V64.3c0-17.8-14.4-32.3-32-32.3zM135.4 416H69V202.2h66.5V416zm-33.2-243c-21.3 0-38.5-17.3-38.5-38.5S80.9 96 102.2 96c21.2 0 38.5 17.3 38.5 38.5 0 21.3-17.2 38.5-38.5 38.5zm282.1 243h-66.4V312c0-24.8-.5-56.7-34.5-56.7-34.6 0-39.9 27-39.9 54.9V416h-66.4V202.2h63.7v29.2h.9c8.9-16.8 30.6-34.5 62.9-34.5 67.2 0 79.7 44.3 79.7 101.9V416z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Connect on <\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a473437 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"a473437\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bd27243 e-flex e-con-boxed e-con e-parent\" data-id=\"bd27243\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c895895 elementor-widget elementor-widget-text-editor\" data-id=\"c895895\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><span style=\"color: #e83e4c;\">Read more\u00a0<span style=\"color: #19142e;\">BLOGS<\/span><\/span><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4090da6 elementor-posts--align-left elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-widget elementor-widget-posts\" data-id=\"4090da6\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:22,&quot;sizes&quot;:[]},&quot;classic_columns&quot;:&quot;3&quot;,&quot;classic_columns_tablet&quot;:&quot;2&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-37442 post type-post status-publish format-standard has-post-thumbnail hentry category-all category-posm category-showcase tag-company-merchandise tag-corporate-merchandise tag-merchandise-malaysia tag-merchandise-supplier-malaysia\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/dtcworld.com\/my\/guinness-posm-led-tray-light-sign-trade-display\/\" tabindex=\"-1\" target=&quot;_blank&quot;>\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"403\" src=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/04\/Guinness-LED-Tray_Counter-Display-showcase-768x403.jpg\" class=\"attachment-medium_large size-medium_large wp-image-37443\" alt=\"Guinness promotional merchandise Malaysia LED tray and light sign for trade channel display\" srcset=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/04\/Guinness-LED-Tray_Counter-Display-showcase-768x403.jpg 768w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/04\/Guinness-LED-Tray_Counter-Display-showcase-300x158.jpg 300w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/04\/Guinness-LED-Tray_Counter-Display-showcase-1024x538.jpg 1024w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/04\/Guinness-LED-Tray_Counter-Display-showcase-1536x806.jpg 1536w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/04\/Guinness-LED-Tray_Counter-Display-showcase-scaled.jpg 2048w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/04\/Guinness-LED-Tray_Counter-Display-showcase-600x315.jpg 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/dtcworld.com\/my\/guinness-posm-led-tray-light-sign-trade-display\/\" target=&quot;_blank&quot;>\n\t\t\t\tGuinness POSM LED Tray &#038; Light Sign &#8211; Trade Channel Display Merchandise\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-37418 post type-post status-publish format-standard has-post-thumbnail hentry category-all category-gift-with-purchase category-showcase tag-custom-foldable-shopping-bag tag-custom-plush tag-gift-with-purchase-promotions tag-merchandise-supplier-malaysia tag-promotional-merchandise tag-purchase-with-purchase-promotions\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/dtcworld.com\/my\/artistry-plush-foldable-bag-promotion-merchandise\/\" tabindex=\"-1\" target=&quot;_blank&quot;>\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"403\" src=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/04\/Artistry-Beauty-Buddies-plush-foldable-bags-showcase-768x403.jpg\" class=\"attachment-medium_large size-medium_large wp-image-37419\" alt=\"Custom plush and foldable bag promotional merchandise for ARTISTRY Beauty Buddies campaign in Malaysia\" srcset=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/04\/Artistry-Beauty-Buddies-plush-foldable-bags-showcase-768x403.jpg 768w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/04\/Artistry-Beauty-Buddies-plush-foldable-bags-showcase-300x158.jpg 300w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/04\/Artistry-Beauty-Buddies-plush-foldable-bags-showcase-1024x538.jpg 1024w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/04\/Artistry-Beauty-Buddies-plush-foldable-bags-showcase-1536x806.jpg 1536w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/04\/Artistry-Beauty-Buddies-plush-foldable-bags-showcase-600x315.jpg 600w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/04\/Artistry-Beauty-Buddies-plush-foldable-bags-showcase.jpg 2040w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/dtcworld.com\/my\/artistry-plush-foldable-bag-promotion-merchandise\/\" target=&quot;_blank&quot;>\n\t\t\t\tARTISTRY Beauty Buddies Plush &#038; Foldable Bag &#8211; Purchase With Purchase Promotion\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-37395 post type-post status-publish format-standard has-post-thumbnail hentry category-all category-gift-with-purchase category-licensed-character category-showcase tag-custom-mug tag-gift-with-purchase-promotions tag-licensed-character-gift-malaysia tag-licensed-merchandise tag-merchandise-supplier-malaysia\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/dtcworld.com\/my\/colgate-hello-kitty-mug-ip-licensed-merchandise\/\" tabindex=\"-1\" target=&quot;_blank&quot;>\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"403\" src=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/04\/Colgate-x-Hello-Kitty-mugs-showcase-768x403.jpg\" class=\"attachment-medium_large size-medium_large wp-image-37396\" alt=\"Hello Kitty mug licensed character gift Malaysia produced for Colgate gift with purchase promotion\" srcset=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/04\/Colgate-x-Hello-Kitty-mugs-showcase-768x403.jpg 768w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/04\/Colgate-x-Hello-Kitty-mugs-showcase-300x158.jpg 300w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/04\/Colgate-x-Hello-Kitty-mugs-showcase-1024x538.jpg 1024w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/04\/Colgate-x-Hello-Kitty-mugs-showcase-1536x806.jpg 1536w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/04\/Colgate-x-Hello-Kitty-mugs-showcase-scaled.jpg 2048w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/04\/Colgate-x-Hello-Kitty-mugs-showcase-600x315.jpg 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/dtcworld.com\/my\/colgate-hello-kitty-mug-ip-licensed-merchandise\/\" target=&quot;_blank&quot;>\n\t\t\t\tColgate Hello Kitty Mug &#8211; IP Licensed Merchandise for Retail Promotion\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Dining in Singapore is more than food \u2014 it\u2019s culture, community, and now, collectability. The rise of\u00a0gift-with-purchase (GWP)\u00a0campaigns in F&amp;B<\/p>\n","protected":false},"author":4,"featured_media":34882,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[51],"tags":[2142,2153,2154,1960],"class_list":["post-34881","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogs","tag-4fingers-quby","tag-fb-marketing-malaysia","tag-gift-with-purchase-campaigns","tag-ip-licensed-merchandise"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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