{"id":34776,"date":"2025-09-11T14:36:31","date_gmt":"2025-09-11T06:36:31","guid":{"rendered":"https:\/\/dtcworld.com\/my\/?p=34776"},"modified":"2025-09-11T15:06:11","modified_gmt":"2025-09-11T07:06:11","slug":"colgate-x-iu-gift-with-purchase-licensed-merchandise-that-delighted-fans","status":"publish","type":"post","link":"https:\/\/dtcworld.com\/my\/colgate-x-iu-gift-with-purchase-licensed-merchandise-that-delighted-fans\/","title":{"rendered":"Colgate x IU Gift With Purchase \u2013 Licensed Merchandise That Delighted Fans"},"content":{"rendered":"\t\t
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K-Pop Star Power Meets Everyday Essentials in a Winning GWP Campaign\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Colgate\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Client<\/b><\/span><\/p><\/td>

Colgate-Palmolive<\/strong><\/span><\/p><\/td><\/tr>

Campaign<\/b><\/span><\/p><\/td>

Colgate Optic White Purple x IU Collaboration (2025)<\/span><\/p><\/td><\/tr>

Market(s)<\/b><\/span><\/p><\/td>

Singapore, Malaysia, Vietnam<\/span><\/p><\/td><\/tr>

Merchandise Type<\/b><\/span><\/p><\/td>

IU Licensed Merchandise (Journal Book, Tote, Tumblers, Keychains, Stickers)<\/span><\/p><\/td><\/tr>

DTC World\u2019s Role<\/b><\/span><\/p><\/td>

Sourcing,\u00a0 Quality Control,\u00a0 Production Management, Fulfilment<\/span><\/p><\/td><\/tr><\/tbody><\/table>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Campaign Objective\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Colgate<\/a><\/strong> aimed to elevate the launch of Optic White Purple, positioning it as more than just oral care \u2014 a must-have beauty essential. With K-Pop icon IU<\/strong> as the face of the campaign, the brand needed merchandise that not only resonated with fans but also upheld premium quality standards.<\/p>

The challenge: Colgate required a trusted merchandise partner<\/strong> capable of producing licensed-quality gifts that aligned with both brand and celebrity expectations.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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What We Delivered<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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DTC World supported Colgate as the merchandise supplier<\/strong>, ensuring the campaign\u2019s products met brand and licensing standards. We delivered a set of functional, stylish, and collectible gifts<\/strong> that matched both IU\u2019s persona and Colgate\u2019s premium positioning.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Colgate\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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source: Shopee Singapore<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Gratitude Journal with IU’s Personal Message<\/strong>\u00a0\u2013 A premium, everyday essential that resonates with Colgate\u2019s target audience of young, style-conscious consumers, reinforcing the brand\u2019s modern and aspirational positioning.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Colgate\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\"Colgate\t\t\t\t\t\t\t\t\t\t\t
source: Shopee Malaysia<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\t\t\"Colgate\t\t\t\t\t\t\t\t\t\t\t
credit: Colgate Vietnam<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Colgate\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Reusable IU Tumblers<\/a><\/strong> \u2013 A lifestyle-driven item that taps into the growing eco-conscious trend, allowing Colgate to associate its brand with sustainability and wellness.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\t\t\t\t\"IU\t\t\t\t\t\t\t\t\t\t\t
source: Shopee Singapore<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"IU\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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IU Keychains<\/a><\/strong> \u2013 fun, collectible items that tapped into fandom culture.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Colgate\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\"Colgate\t\t\t\t\t\t\t\t\t\t\t
source: Colgate Malaysia<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Custom Tote Bag<\/strong> \u2013 stylish and versatile, carrying both fashion and brand visibility into everyday life.<\/p>

Each item was designed to feel premium, on-brand, and collectible, ensuring fans perceived real value in the promotion.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Why It Worked \u2013 Impact & Outcomes\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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By combining licensed celebrity merchandise<\/strong> with Colgate\u2019s brand story, the campaign achieved strong consumer pull:<\/p>

\u2705 Emotional resonance<\/strong> \u2013 Fans of IU saw the GWP as must-have collectibles.<\/p>

\u2705 Practical daily use<\/strong> \u2013 Items like tote bags and tumblers extended brand visibility in everyday routines.<\/p>

\u2705 Social buzz<\/strong> \u2013 The collaboration tapped into the K-Pop<\/a> fandom wave, encouraging organic sharing online.<\/p>

\u2705 Purchase incentive<\/strong> \u2013 The exclusive gifts gave shoppers a compelling reason to buy during the campaign period.<\/p>

Redemption Response<\/strong><\/p>

High uptake of the merchandise reinforced how exclusive collaborations can amplify purchase motivation. The campaign successfully linked IU\u2019s fanbase with Colgate\u2019s marketing goals, driving both sales and brand love.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Partnering With DTC World\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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At DTC World, we specialize in turning brand ideas into impactful merchandise solutions. Whether it\u2019s licensed IP merchandise, exclusive GWPs, or region-wide rollouts, we ensure consistency, quality, and creativity every step of the way.<\/p>

For Colgate, our role as merchandise supplier ensured that every product met brand quality expectations \u2014 delivering not just merch, but powerful brand moments<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\tLooking for GWP Ideas That Drive Sales?\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\tLet\u2019s create merchandise that works harder for your brand.\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\n\t\t\t\t\t\tContact DTC World\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Alternatively, you can explore our past\u00a0Showcase<\/a><\/em><\/strong>\u00a0<\/b>portfolio for more inspiration:\u00a0<\/h4>

\u00a0<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\"Guinness<\/div>\n\t\t<\/a>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tGuinness POSM LED Tray & Light Sign – Trade Channel Display Merchandise\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t
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\"Custom<\/div>\n\t\t<\/a>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tARTISTRY Beauty Buddies Plush & Foldable Bag – Purchase With Purchase Promotion\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t
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\"Hello<\/div>\n\t\t<\/a>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tColgate Hello Kitty Mug – IP Licensed Merchandise for Retail Promotion\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

K-Pop Star Power Meets Everyday Essentials in a Winning GWP Campaign Client Colgate-Palmolive Campaign Colgate Optic White Purple x IU<\/p>\n","protected":false},"author":4,"featured_media":34777,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1509,44,45,53],"tags":[847,2148,2149,854,2125,2150,1156],"class_list":["post-34776","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all","category-gift-with-purchase","category-licensed-character","category-showcase","tag-branded-merchandise","tag-colgate","tag-fmcg-marketing","tag-gift-with-purchase","tag-gwp-campaign","tag-k-pop-merchandise","tag-licensed-merchandise"],"yoast_head":"\nColgate x IU Gift With Purchase in Malaysia - 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